Preparing for a launch can be so stressful…
I think the majority of business owners would agree to that, but not my guest in this episode, Tasha Booth, because she has totally mastered how to launch stress-free!
Tasha Booth is an agency owner, coach, and podcaster. She is the Founder & CEO of The Launch Guild – a Course Launch Support & Digital Marketing Implementation Agency supporting established coaches and course creators with Course & Podcast Launches, Operations & Systems Management, and Content Management & Repurposing. Her team is over 20 members strong and works together to support their clients in being able to focus back onto their zones of genius.
Additionally, she mentors Virtual Support Pros (VAs, OBMs, & PMs) who are passionate and ready to grow their businesses while living life on their own term and is the host of the How She Did That Podcast — a podcast for Virtual Assistants, Online Business Managers, and Project Managers to learn business and tech tips.
As someone who has been launching for over five years now and has never been able to do it without the stress, I am so thankful to be joined by Tasha in this episode to learn from her.
Tasha’s business journey is so inspiring, and she gave me so many good ideas. I can’t wait to implement some of her processes in my own business!
If you have questions for Tasha or you want to soak up more of her tips, check out The Launch Guild’s website and social media channels as well as Tasha’s website and social channels!
Don’t forget to join our free Digital Product Insiders Facebook community! It will be your new go-to community for creating and selling digital products!
Speaker1: [00:01:27] So I want to bring on Tasha Booth, who is an agency owner, coach and podcast her. She is the founder and CEO of the launch guild, of course, launch support and digital marketing implementation agency, supporting established coaches and of course, creators with course and podcast launches. They support operations and systems management and content management and repurposing. Her team has over 20 members and they all work together to support their clients and being able to focus back onto their zones of genius. Additionally, she mentors virtual support pros. All three things veis, obm, ampm. So it’s virtual assistants, online business managers and project managers who are passionate and ready to grow their business while living life on their own terms. And she’s also the host of the How She Did That podcast, a podcast for virtual assistants, business managers and project managers to learn business and tech tips. So as you can see, Dasha is a very busy lady. Her business journey is just so inspiring. So I hope you enjoy it as much as I did. Let’s dove in. I shall. Welcome to the Empowered Business podcast. I am so excited for this.
Speaker2: [00:02:35] Thank you. I’m so excited to. Let’s roll. Let’s do
Speaker1: [00:02:37] It. I know the last time we talked, I was actually like looking into your launch services. I know on the Internet I feel like we see a lot of each other, but like actually talk talk. So I have
Speaker2: [00:02:47] A second time. I love
Speaker1: [00:02:49] It. I know this is going to be exciting. So I always like to start out by asking everyone what their entrepreneurial journey has been like, how you got started and what you do today.
Speaker2: [00:02:58] Yeah. So I’ve always wanted to be an entrepreneur. I’ve done it in a lot of different ways in the past. I used to actually own a group fitness and a dance studio for a while. And and I’ve always wanted to be an entrepreneur. This round of entrepreneurship, I kind of fell into. What I mean by that is I wasn’t really looking to start a business. I was just looking to make some money kind of side, hustling to pay off some student loans and credit card debt. And I had a full time job at the time. And my business as a virtual assistant kind of grew out of being a blogger and seeing opportunities and blogging spheres of people who are looking for virtual assistants and needed people that were doing the things that I was doing. And it just grew really, really quickly to the point of where I ended up quitting my full time job like eight months after I started being a VA because I was making more doing my VA stuff part time than I was my full time job. So that’s how it started. I was definitely a VA that offered everything in the kitchen sink when I first started and then quickly realized no one that wasn’t scalable. And number two, there were things that I was doing that I hated. And I truly believe in building businesses that you love instead of ones that become another job for you. So I first started by being a tech VA and then realized that my clients all were launching all the time and needed all of the things. And then that’s how kind of my agency grew out of the need to kind of form a launch support in a box where we had experts in each piece of the launch journey and each piece of what they needed and watches. And that’s kind of how the launch got started.
Speaker1: [00:04:30] Yeah, because when I met you, you were very much launch focused and I heard about you from Kate, all his youth to support her. We still do. Yeah. Yeah, that’s amazing. So Kate and I are good friends and so we always talk about our brains work very differently. I am very strategic and detail oriented and like I think on a different plane than her, but we complement each other. Well, she was just raving about how amazing I was. Like, there are VEIS or agencies that like support launches, like this is a thing. And at the time I think I had just hired my first full time employee and I was just so overwhelmed. I’m like, how do I handle my mind? Was just like blown that this and it’s still a thing. And are you the only one that you know of that really focuses on launches as an agency? There are a few others.
Speaker2: [00:05:19] I think that we definitely do it in a very unique way. And I think that we were probably one of the first to definitely one of the first that I knew of. There’s some others that have popped up, but I still like when I see their process. I think that the launch gilds process and how we work as a team is very different.
Speaker1: [00:05:34] Ok, so they don’t know this yet, but the launch code is not the only thing that you have. And this is where my mind goes. Like, I just don’t understand how you function. It’s incredible. So you have the launch failed and you support people. I was looking at your website, so you have podcasts that you support, like podcasts, management launches, you even do like support the date of a launch, like you could buy your team support for the day of the launch. Yeah, glitches and stuff. Is there anything else I’m missing that you do on the launch?
Speaker2: [00:06:00] We do some system set ups, too. So like we have some people who are either moving systems or need complementary systems like acuity out of those sort of things. Yeah. Oh my
Speaker1: [00:06:10] Gosh. See, I’m good at that stuff, but I can see, like, especially being a teacher myself, if someone doesn’t understand tech, it can be it can be overwhelming. Yeah, it can be very overwhelming. So your agency side then, how many people work on your agency side.
Speaker2: [00:06:26] So. Twenty five on my agency side at this point. I know.
Speaker1: [00:06:31] Oh my goodness. Now are these a mixture of contractors and payroll.
Speaker2: [00:06:35] Ok, so we have four full time, one part time and then the other 20 are all contractors.
Speaker1: [00:06:40] Ok, so here’s the thing. We haven’t even gotten to our other side of the border. It’s so incredible to me. How how how do you manage all that?
Speaker2: [00:06:50] I have an amazing team and I was really, really like if I’m patting myself on the back, I was really smart about how I built that side of the business. So honestly, I’m out of the agency side the day to day operations, like ninety five percent of it. So I have at this point, it’s a leadership team. At first it was mostly my director of operations, Jay Luray, kind of managing all the people. And then it got to the point where, like, that was just overwhelming for her. So now we have like her as a director of operations, but we also have a marketing team lead and a project management team lead that kind of forms the entire leadership team and supports not just our clients, but also our internal team and operations and stuff as well.
Speaker1: [00:07:32] That’s incredible. Ninety five percent of it is run without you. Yeah. So like in a typical week, how many hours would you say you’re dedicating to it?
Speaker2: [00:07:41] Oh, gosh, not a lot. So we have a two hour meeting on Mondays, but that’s like a combination of like what’s happening on the launch side as well as like let’s plan my launches for the other side of my business. So I would say maybe four hours.
Speaker1: [00:07:55] Oh, my goodness. Yeah. Now, how many clients are you supporting at any given time?
Speaker2: [00:07:59] We normally do about four to six launches a month and there’s overlap. I know we had one day in June recently where we had three clients doing their first webinars at the exact same time, like they all picked the same time. And so you should have seen our channels are like a thing of beauty. It’s like a symphony when stuff like that is happening, because like Lindsey, our lead project manager, is floating between channels making sure everything’s OK. And like all of our team are just like on the admin side of it, like making sure inboxes are working. And it’s so cool. It’s so cool to see
Speaker1: [00:08:32] As someone who has launched me, I’ve been launching for at least five years. At this point, I’ve had easier launches than others and we did have our first six figure launch in April. Yes, it’s fun. I’ve been putting off recording the podcast about it. It’s a spoiler for anyone listening right now, but I did. And you know what the funny thing was? The whole launch. I thought it was going to be the worst launch. I was so negative about it. OK, this is going terrible. And then it was our first six figure launch. I, I like to know. I know I don’t know how that happens, but I mean, it took like years and years and years to get to that point. Yeah. The launches you’re supporting on the agency side, like is there a wide range of how they perform?
Speaker2: [00:09:12] Yes, absolutely. So we have a lot of people who come to us for their first launch and most of the time we’re supporting them in a more limited capacity because like honestly, for first launch, we can be expensive for people. Right, just because we’re doing all of the things. So we’re worth the money. But still, when you’re talking about, like, not knowing if you’re going to get an Y on your investment, like that could be a lot of money. And then we have people who have launched successfully on their own a few times and are now like, I don’t want to do all the things I really want to, like, stay in my zone of genius during this and just show up for, like, my webinars in my lives or whatever. And there launches tend to be the six figure high, six figure, seven figure launches because of the fact that they’ve just been like you were saying, they’ve been doing it for years. I think that that’s one of the things that people don’t realize. Like, I just had my first two hundred and eighty thousand dollars launch. Why am I, like you and I are a Facebook group together. And I talked about it, but I said, I want you guys to know I’ve been launching for four years now. Like, this is a culmination of doing it and then refining the process and doing it over and over again. So don’t expect this straight out the gate.
Speaker1: [00:10:17] You run an agency that specializes in this. Exactly. I mean, I think that’s so important because I would probably a lot of listeners are on the newer side of things. And I think it’s really easy to look at people that are several steps ahead of you and think that you’re doing something wrong or think that like somehow like you miss all the things they did to get there.
Speaker2: [00:10:37] Right, exactly. Which is why one of the questions that we ask, especially with our newer launchers, is like, how will you feel if this doesn’t perform the way that you. Expected to revenue wise. Right. And also, what does success look like to you in this launch? Because our success metrics are not just the revenue, it’s like, you know, did your engagement increase? Did your email listenership or readership increase? Like did your community increase? Did you enjoy the launch? What did you learn about your product in your program, in your process during launch? So there’s a lot of other metrics, but we want to make sure that people are in the right mind space to be able to look at more than the bottom line revenue, because that may not be the best metric to look at, especially during your first
Speaker1: [00:11:20] Or second launch. I agree. I honestly, I don’t think I ever would have got to the six figure launch if I gave up in my first. Oh, yeah, totally. You know, like I mean, looking back, there’s just no way I didn’t know what I was doing. I was just kind of like the my first real launch I was very pregnant for and it was like, OK, I just need to get this out the door. And what it does, it does. You know, I didn’t know what I was doing. It was just like whatever moving on to, well, not really moving on because it’s all about launching. But I want to talk about the fact that you have this whole other side of your business. Yeah. And it’s OK if you don’t want to share this. I am curious, like, from a whole company standpoint. Yeah. How much percentage wise does the agency make up compared to the program.
Speaker2: [00:12:01] Yeah. So I’m an open book so you can ask me anything. So last year in twenty twenty we were seventy five percent revenue came from the agency. Twenty five percent came from courses in coaching. And this year we were really intentional about eating that out. So we wanted to do 50 50 on the agency side, 50 percent on the launch or the Tarsha booth side as we called of course and coaching side. And actually the Toshiba’s side is outperforming just a little bit more than the agency this year, which is really interesting to see.
Speaker1: [00:12:28] Now, does that mean that the agency, like, scaled back or does this is mean you were scaling up?
Speaker2: [00:12:33] We were scaling up, yeah. We were scaling up the TaskRabbit side. Yeah.
Speaker1: [00:12:36] Ok, so this is the thing that just so fascinates me. So tell me how many people work on the Toshiba’s side?
Speaker2: [00:12:42] So there are about five core team members that work on the Toshiba’s side.
Speaker1: [00:12:47] Do they cross over to the.
Speaker2: [00:12:48] Yeah, yeah. Most of them are some crossover. Yeah.
Speaker1: [00:12:51] Tell us what courses and programs you have. OK, you have a lot I have like more than that.
Speaker2: [00:13:01] I launched them very often. So we have built to profit, which is our course for brand new virtual assistants like new and aspiring. I like to say virtual assistants. All of my stuff is mostly teaching like the business side of being of the air, being a virtual support pro. Then we have the launch manager certification, which is our newest program, and that’s a three month program to teach people who are already experiences like VCs, tech VCs, project managers to become certified launch managers and understand, like not just how to create a really nice project plan, but also deliverables, optimizing things, those sorts of things. And then we have our 12 month program, which is called Agency Thrive Mine, and that’s for those who are building or growing agency model businesses in the online space.
Speaker1: [00:13:45] So the Nidre product letter, it
Speaker2: [00:13:47] Is a nice little product ladder. We had another program that was kind of like it was a meteor thing, but I felt like it was getting a little muddled in terms of like what the promised transformation was. It was like kind of a choose your own adventure. It just didn’t feel like it was serving the purpose that I wanted it to serve for my students and also just in my product ladder in general. So we got rid of that recently and now we have three. seeI that’s not bad.
Speaker1: [00:14:14] Well I think it’s probably because I do see you post a lot about like oh my lunch. Yes. The thing that’s a very consistent theme is like the last launch you just had, the two hundred eighty thousand launch, you’re like I can’t believe how easy and how well it flowed. And I was reading that post thinking what is this Maggie Smith talking about my team and the launch and we need a nap for a month. We tell the secrets like what makes it feel so slowey and fun. Yeah. So I think
Speaker2: [00:14:48] The biggest thing is I want people and I always want to show up in a way that feels really good and authentic to me. And so I look at like how do I enjoy showing up in the online space? Like what do I want to do more of instead of like oh I have to do X, Y, Z, because so and so Guru told me that I have to do X, Y, Z. Right. So an example of this is like clubhouse. Everybody was on clubhouse for a while and I was doing clubhouse and I got like in thirty days I got like five thousand followers on clubhouse. Like it was, it was amazing. I was building a community there, but was I really enjoying it? Not so much. Right. So when we started planning this launch and we were looking at where I was going to be more intentional about showing up and committing to it, we were like, well, maybe I should do a clubhouse. And then I was like, but I don’t really want to, you know, like I want to be excited about showing up wherever it is. So I think that that’s one of the big things. And I think the other thing is just planning. I am not the world’s best planner.
Speaker1: [00:15:47] As you know, I have a Ph.D. and
Speaker2: [00:15:49] So I really rely on my team to support me and like planning on the front end so that we’re not scrambling on the back end. And I think that’s one of the keys I see a lot of people making the mistake of and we even have so many people who fill out our discovery call forms and we ask them, what’s your desired launch date? And they’ll be like two weeks from last Tuesday or like we could do now. This is not going to happen. So I think it’s about like just [00:16:15] giving yourself enough time so that you’re not scrambling and also giving yourself the space and permission to do it your way. [00:16:22]
Speaker1: [00:16:22] Now, what is your runway for a launch like? How much time we give ourselves about forty five days to project plan.
Speaker2: [00:16:30] Oh yeah. So we do eight weeks as our minimum, as our absolute minimum. Now that eight weeks normally doesn’t include when we start ramping up our options and our lead generation and Facebook ads and that sort of thing. So it’s probably 12 weeks from the start of that is our goal and desire. But normally eight weeks is like the minimum.
Speaker1: [00:16:50] Oh, well, that’s good to know, I guess. I guess maybe our stress is going to at time. Well, thanks. You’re welcome. There you
Speaker2: [00:16:57] Go. That’s my Tip of the Day.
Speaker1: [00:17:00] Five days is like beyond generous, but apparently
Speaker2: [00:17:03] I just found that. And we recently had a client, even with that eight weeks who came back to me and they were like eight weeks was not long enough. Think you’re crazy if you think, like we do, because when you think about, like, all the copy that you have to create and the sales pages and the social media and figuring out like the Instagram stories, all the things like it becomes a really long list. I know that our project plan has well over two hundred tasks and then subtests on top of that. So just getting through them is crazy.
Speaker1: [00:17:31] Ok, I soapies. Yeah, this is a huge topic right now for me and my team because I’m like if we don’t start better documenting things that we’re not going to be able to scale, we can’t keep hiring. I’m not going to be able to get people that help the people who are getting overwhelmed because it’s like all the knowledge is like living in someone’s head. Exactly. Yeah. So I’m assuming a lot of stuff for you guys is. Yes, this
Speaker2: [00:17:55] Is one hundred percent. Yes.
Speaker1: [00:17:56] When someone works with you on the agency side, do you give them a piece to be able to do it themselves. We don’t give
Speaker2: [00:18:03] Them all of the space, but we work in their project management platform. So they have like a completed project plan by the end of it. So if they wanted to rinse and repeat and do it themselves, they could. But we’re not giving them like I kind of feel like that’s an intellectual property thing in some ways because it’s like all of the things that we have worked literally years on to create systems and processes for basically,
Speaker1: [00:18:29] Like when you tell your team, OK, we’re launching this thing. Yeah, well, it’s like the first thing you guys do, like pulling a template into your project management system and start arranging from there.
Speaker2: [00:18:39] So the first first thing we do is we have about a 90 minute meeting where we make all key decisions. So every single key decision and that goes for my own launches as well as my client launches. It’s funny because my team kind of basically had an intervention with me because like, we are so streamlined and templated for client launches and they were like, we’re just like winging it with your is like, no, we’re treating you as a client. So now we do everything top to bottom, start to finish as if I was a client of the launch. Gilb So we start with, like we call it a strategy session. But it’s also like let’s make a decision about like when the webinars are going to be or what even the names of the webinars are going to be. We make all those decisions in that first meeting so that and then Lindsey, our project manager, takes that and puts it into our template for the project plan.
Speaker1: [00:19:22] That’s so smart. I feel like I had a similar call like this with my operations manager yesterday. Like we flattener dates for the end of August. She actually told me, I think you need to change up the content. I was like, oh, well, but that actually when you said, like, showing up in the way that feels good to you, it kind of struck a nerve. I think I do a lot of what I think I should do and not necessarily what I think lights me up. So I’m kind of curious, what was the thing like when you did this last launch? You didn’t do a clubhouse, but what was the thing that set you up?
Speaker2: [00:19:56] Yeah, so I usually do two fold. Number one, I have a podcast that I love doing already, and so I usually do like a podcast, mini series. I’m like right before the launch. And so sometimes it’s like every single day I’ll do like a fifteen minute podcast episode. Usually it’s a teaching topic and then interviewing a past student or something like that, or it’ll be like four weeks ahead of time. So that’s like that 12 weeks out or that even that eight weeks out ahead of time. That’ll be like a weekly series know an additional podcast episode that comes out like on a Monday instead of my normal Thursday. And then I like doing Facebook lives. So I do that as a ramp up, usually as a ramp up for like the sales event. So right before I like to get know, webinar registrations, that sort of thing as well. And then just regular challenge or webinars are are usually what we do during it. But I love showing up. Live, so do a lot of Instagram stories, I’ll do a lot of Facebook lives, I just that’s that’s how I love showing up.
Speaker1: [00:20:52] Now, when you do like webinars and challenges and all that, I mean, even for the podcast, are you the one creating all that content? Yep. You are, yeah. So we now have a
Speaker2: [00:21:03] Marketing assistant, Sarah, who I love and hope she never leaves my team because she changed my life like overnight. And the thing that I love is that I can be like, OK, we need ideas for talking about agency stuff. And she comes back and brings me forty five ideas. And so it’s not starting from a blank piece of paper, it’s starting from like, oh I can use this idea or this question that happens a lot and create content basically around that.
Speaker1: [00:21:29] That’s so helpful. I have, I never done that. You’re giving me something. So, so in a launch then as the face of the launch. Right. Is your main responsibility to shop and do the content?
Speaker2: [00:21:41] Yes. Yeah.
Speaker1: [00:21:43] Do touch emails like do you do anything?
Speaker2: [00:21:45] I look at emails and I’ll make like small tweaks just to make sure that it sounds like me. But I am out of doing the copy for emails and stuff at this point. There’s a few times because I’m still a procrastinator sometimes. So like there’s a few times where I’m like, oh, I didn’t approve this email on time and now it’s Friday night and everybody’s gone. And I really were really big about setting and holding boundaries for myself and for for my team. So I’ll schedule that email because I’m like, I can’t blame anybody but myself.
Speaker1: [00:22:15] Ok, so you see so many launches like your team see so many launches. So there’s got to be like this is what I liken it to. When I was teaching ads, I was seeing hundreds and hundreds of accounts feed me data. And I have this way with data where I like computing, computing, and then I can spit out things that other people can understand. That’s like my super power. For some reason I love it. And so it was like I could see trends that without that data I never would see. So I have to imagine seeing all these launches, there’s like and I get it changes. You been doing it for five years and we all know the online space changes. Things come and go like right now. What kind of launches are you seeing? They’re actually working,
Speaker2: [00:22:57] I think that launches that allow people to get to know the person more and in a deeper way are what’s working and what I mean by that. Our challenges work really, really well right now. Things like summits, anything that gives more than one opportunity for people to get to know you. So I like doing a lot more of those because we’ve done webinars before and we’ve tested it. And I know that, like for my community, they just need to get to know me a little bit more than what a webinar can do, like what an hour can do. They need to get to know me over like three days on an hour in each day or something like that. And it’s just knowing, like what your community needs, I guess is the big thing. But yeah, that’s what I see.
Speaker1: [00:23:35] How do you feel about the new wave of paid challenges?
Speaker2: [00:23:39] I love it. So I use that for my latest launch, my two hundred eighty dollars launch. Yeah.
Speaker1: [00:23:45] Yeah. Because OK, so I’m sometimes a very slow doctor which is. Well OK. Now I have to tell you, I’m a very slow doctor. I don’t, I have like I honey I don’t understand how you run an online business. I’m very confused and I teach people tech in the program and he’s like, how? I don’t like that. I’m good at it when I’m ready for it when you’re off. So I’m usually like, I watch what’s going on in the industry and I’m oh, I don’t want to change my browser. That’s me, right? Yeah. Yesterday when I was talking to Haley, who’s our operations manager, I was like, you know what, I think I want to jump on the bandwagon. And she was like, shocked. She’s like and I’m like, yeah, I want to do something different. OK, it’s not a question of questions. I was it worked right after lunch. How much did you charge and did you have different levels?
Speaker2: [00:24:31] Yes. So our EarlyBird was twenty seven. So they got that until week out before and then it bumped to forty seven and then the offer bump was four seventy seven additional. They could get the recordings, lifetime access to recordings. Plus we did like three templates like agency templates or whatever and that worked so amazingly well. It was insane.
Speaker1: [00:24:55] I love the fact that you did it because we were talking about pricing structure. We were looking at some other people that were doing challenges and I knew that I want to charge twenty seven. I love the early bird idea and wrote it down. I’m like, oh, early bird. Yes. Urgency. Yeah, always
Speaker2: [00:25:10] Incentive for doing it sooner rather
Speaker1: [00:25:11] Than later. I love it. So we were going to do the two levels. We were going to do twenty seven and then forty seven and that would get you lifetime access to keep the videos right. But I love the idea. Instead of just having one level early bird it put the countdown on and then have them just add on lifetime. Right with an order bump. Yeah. Genius and so much easier.
Speaker2: [00:25:34] It was so easy. It was super easy. Yeah. And like fifty percent of the people took the order up.
Speaker1: [00:25:40] Oh I’m sure. I mean it’s kind of a no brainer. I mean that’s the whole point of in order. Right. Right. And it’s like you’re already there and you’re committing to checking out, so just hit the button, do it. So how many people do get into this challenge?
Speaker2: [00:25:53] So we had I’m looking at my thing over here because I still have all the people. I think we had two hundred and fifty. We had about 250.
Speaker1: [00:26:01] Yeah. Oh my gosh, I, I’m blown away. That’s that’s amazing. And that was the first time doing a challenge.
Speaker2: [00:26:08] It was the first time ever. And so we call it a paid like two day with this three day option retreat. Basically it was so good and it was so fun to and I think even though it’s like low dollar amount, it was having people that were committed, you know, and when you when you pay, you pay attention. You know, we hear that all the time. But even when they pay just a little bit, it was like, no, I paid for something. I’m going to be here and show up. And it was such a difference.
Speaker1: [00:26:34] That is the biggest thing, because I am going to revamp the content because Hailey told me I have to. But we ran the challenge twice already this year and the engagement was off the hook both times. We had like thirty five hundred people in the group. I mean we did a pretty good job with 7000 people on the hot tag, meaning like 7000 people, just like said, I want to be there. Thirty five hundred. We got into the group. Yeah. But when it came down to the actual doing something right and then I’m hearing all these people talk about like, well at the end of the day, if you want to show up for people, don’t you want to show up for people who are serious and want to take the next step with you? And I’m like, yes, I do.
Speaker2: [00:27:13] Yeah, yeah.
Speaker1: [00:27:14] Totally still. Like I mean, going from like seven thousand people to two fifty, I would take that in Hapi. I mean, because I’m assuming your conversion rate was decent.
Speaker2: [00:27:24] Yeah, it was amazing. So our conversion rate of the two fifty was ten percent which is
Speaker1: [00:27:29] I mean I didn’t, I didn’t get that off of the seven thousand.
Speaker2: [00:27:34] Yeah. Which is well above industry average. Oh yeah.
Speaker1: [00:27:38] Yeah that’s incredible. Oh my gosh I’m so excited. I didn’t realize it was a challenge and I love how you called it a retreat. Yeah. I’ve heard other people calling it like a boot camp. I don’t even feel like it’s a challenge.
Speaker2: [00:27:48] And I’ve gotten some pushback in the past from people who are just like, yeah, I get like immediately like challenge. The word challenge overwhelms them instead of, like, expanding the contract. So I really wanted to give people the opportunity to, like, come and learn in a supportive environment, like there’s some implementation. But it’s not like a boot camp, especially for women. Like even when I was teaching fitness, if I called it a boot camp, people would be like, I can’t. But if I was just like, it’s a high intensity interval class, I’d be like, oh, I can do that. You know, it’s like it’s the same stuff. Yeah.
Speaker1: [00:28:20] Yeah, that’s a good point. I love retreat. I’m I’m like taking notes like you. We have to have a call today. We’ll get close to wrapping it up. I’m so curious about this because you with all your experience and launching, I stumbled upon something. This is not a new concept, but it’s new to me in the sense of being implemented. So on Juneteenth, my team was off and I was like, oh, it’s fine, I’ll manage the inboxes. Now, I haven’t managed our inboxes in a while. Oh, boy. So I’m sitting here and I’m just like in my chair, like for the emails to come through. Let’s do this. Oh, we were selling a workshop at the time and I started getting all these like a basically objection emails. And I was like, I don’t want to type out responses to OK, so I’m like, you know what, I’m sorry, caught a five minute loom to all these. So I did. We had like an eight thousand dollar day that day and I’m like, Monica should be in the inbox every day. I’m like, this is amazing. I’m good at this. I’m like, yeah, no wonder I should be good at this. Right. So it got me thinking about, like, personal responses, overcoming objections during a launch, like, how do you guys handle it.
Speaker2: [00:29:33] Yes. So it’s different depending on the program. I wish it wasn’t different, but it’s just the fact that like when the price point is different, like what you can do for it is different, you know. I mean, so what I do actually, I used to do this. I can’t do it as much anymore, but I do it in a different way. So for Beltzer Profit, which is the course I used to record for everybody who signed up for the webinar, I used to record a Bunshiro video saying like, hey, Monica, it’s Tasha. I saw your name pop up. I’m so excited. I would love to know what question you want answered on the webinar. Hit me back. Reply. Well, when it got to like eight hundred people, like, I can’t do that anymore. So now I try to do that for people who have hit the sales page and like, shown some sort of interest. So, yeah, there’s different ways that you can still do that for agency thrive mind for our last launch. Everybody who applied got an individual voice mail from me afterwards. Like, I’d love to answer any questions that you have, that sort of thing. And I really think that the voice mail piece and you probably experiences with like the video piece, like people are so shocked when you take the time to say their name, you know, because they’re all of a sudden like, you recorded this for me, not for like. For like me, you know, and just even the people who didn’t convert this time, they were so grateful and they were like, I can’t believe I’m talking to you. And I’m like, I’m just Tarsha, you know? But it was mind blowing for them. And I think that they see right from the gate, like the way that you’re going to treat them all the way through.
Speaker1: [00:31:04] And I feel like we’re similar here. Even when I’m recording these videos, I do not have a get the cell no matter what Yati at all. Like I tell people more often than not not to pay me money. So I have a sexual attitude. They’ll tell them either scenario. And I’m like, so this is like what I see wrong with it. This is how I can help. This might not be the best fit, but if you want to go this way, I think it really could be a good fit. And I just like leave it at that. I genuinely how I feel because I have this strict policy that I don’t need money from anyone. Like I’m not chasing anyone for money. Like, we don’t do that because I feel like that strips my autonomy absolutely like that. Yeah. And so it’s funny when you take that approach with people and it’s genuine, like it’s genuine for me. They’re just like, oh my gosh. And I can’t believe you’re just so honest. Right.
Speaker2: [00:31:54] It’s so refreshing for them and a little bit jarring when you just show up and you’re like, I’m just here to answer your questions and to help you make the right decision for you, you know, instead of like, what can I do to close a sale?
Speaker1: [00:32:07] And I guess maybe that attitude of the I want your money and matter was a gross right like that. And I just can’t it just doesn’t it reminds me too much of corporate life.
Speaker2: [00:32:17] Oh, absolutely.
Speaker1: [00:32:17] Get the deal no matter what. And it’s like, what am I selling my firstborn? They probably should have said, yes, you are. Exactly.
Speaker2: [00:32:25] Yeah, I’m not.
Speaker1: [00:32:27] Oh my gosh. OK, so is there anything else in regards to launching that you feel like people should know before they get themselves down the rabbit hole?
Speaker2: [00:32:36] So I think the biggest thing is to make sure that you are showing up consistently for your audience, like, well before you ask them for something. Right. And we hear that all the time. But like the people that have the best launches are the ones that I see them doing Instagram stories and Facebook lives when they don’t have another launch for another six months, you know, when they are just showing up to genuinely serve and support their audiences and their audiences. See that. And so when they are selling something, they’re also the ones that don’t have the run off of like twenty percent of their emails bouncing because they’re annoyed or whatever. So I think it’s just a matter of really being there consistently for your community and your audience when you are selling something and when you’re not.
Speaker1: [00:33:19] Yeah, I agree. I think the podcast has helped me with that. Right. Mendaciously, yeah. It’s consistent. Every right there’s a new episode you get to hear from me. And before I really built based on I would tell very personal stories to my E.M.S., which is actually kind of scary, looking back like fifty thousand people, like very personal, like emotional stories and like, wow, I can’t believe I did that. But it built a camaraderie. And then one day it dawned on me, I’m like, email, it’s great. We all know email is great, but I’m like, now everyone’s opening these emails and I’m pouring my heart out into them. And so I feel like the needs to live on something else.
Speaker2: [00:33:55] Yeah, definitely. My podcast is definitely about the same thing. I’ll tell you a quick story. So I do a lot of like very personal emails and everything to my list because, you know, story emails are great and they’re supportive and everything. My mom is on my email list, so I tell these story emails and then she’s like, so I read that you’re not exercising consistently. Like, how are you doing with that?
Speaker1: [00:34:14] Like like my mom is the same way. Last July, I took this out of Rachel Rogers book, actually. Remember when if the Internet doesn’t know about this, you should so last I think it was last June, she was going for a million dollars, Mom. Yes. And like three, four hours left. She’s like I feel like she was still like two hundred two hundred fifty thousand dollars away. And she’s like, no, we’re doing this. And she like phoned it in on, you know, she went it was just so inspiring to watch. And I was one of the ones that got in those twenty four hours and like, I got to have this and I’m in the club. So that was June. So last July we were like fifteen hundred dollars away from a fifty thousand a month and it wasn’t my first fifty thousand a month or anything, but it was kind of like, you know what, let’s do this like let’s play Rachel and send an email and be like, hey, here’s something that’s on sale. And, you know, you can help support us to get to this goal. My mom was like, you make fifty thousand dollars. I’m like, yeah, what do you like, who are you with that?
Speaker2: [00:35:22] That’s hilarious.
Speaker1: [00:35:24] I’m like, Mom, I mean, I told you you were doing good. She’s like, Yeah, I didn’t know that. Good that good. I’m like, but I have business expenses and yeah. You know, things like that. And she’s like but still it was funny. It is when moms read. Yeah. Oh yeah. OK, this has been so fun. Thank you so much for coming on. Oh thank you for having me. Yeah. Can you tell everyone like what’s the best way to connect with you
Speaker2: [00:35:51] So best when you connect with me. I have two websites. So the launch GlobeCom Tarsha Buth Dotcom on Instagram. I hang out on the TaskRabbit side way more. So that’s the Tasha Booth on Instagram. So I’d love to continue conversations. And yeah, I’m there all the time
Speaker1: [00:36:07] And we’ll we’ll link to all of that and show of course. Awesome. Thank you again so much for coming on. Thank you. Thanks for tuning in to another episode of the Empowered Business podcast, Let’s Stay in Touch. I just opened a brand new Facebook group for digital product creators. Whether you are new to digital products or an existing digital product creator, our new Facebook group, Digital Product Insiders, is perfect for you. Head on over to Monica Fros dotcom forgood group to join for free. See you here again next week.