HEY THERE! I’m
Monica Froese
I’m a digital product strategist, AI educator, and founder of Empowered Business™. I teach content creators and entrepreneurs how to turn their knowledge into scalable digital products and revenue-generating e-commerce shops.
a little bit
About Me
But let’s rewind for a second.
In 2013, I launched my first blog, Redefining Mom®, while battling severe postpartum PTSD and drowning in the reality of corporate life after my daughter was born. I wasn’t trying to build a busines, I was trying to survive. My blog became a place to speak up about the broken maternity leave system in the U.S.
That blog? It led me to the White House in 2015, where I shared my story directly with President Obama.
By early 2016, I walked away from my 11-year corporate marketing career and turned my side hustle into a full-time business. My first digital product was a humble spreadsheet. Then I created a course. Then I mastered Pinterest ads. That led to meeting the CEO of Pinterest just 11 weeks after giving birth to my second daughter.
I didn’t stop there.
Since then, I’ve launched over 300 digital products, built multiple six and seven-figure revenue streams, and helped thousands of people do the same. Now, I run several powerhouse brands:
Empowered Business Lab® AI – Our signature program that shows you how to use AI to create and sell digital products faster, smarter, and more profitably.
The Digital Shop Experience® – A game-changing program that teaches content creators how to build a high-converting digital product shop (no sales funnel required).
Empowered Business Society® – Our membership for entrepreneurs who want expert support and ongoing education as they grow their digital product empire.
Empowered Shop® – My Shopify store packed with proven templates, quick-win workshops, and AI-powered resources for online business owners.
Redefining Mom® – A digital hub that supports women navigating life transitions like motherhood, finances, and divorce—with practical tools, not platitudes.
Whether I’m leading a live training, recording an episode for the Empowered Business Podcast®, or building a new AI tool, everything I create is designed to get you results. I’m here to help you make money and take back control of your time.
When I’m not coaching digital product creators, you can find me cheering on the Buffalo Bills, signing along to Taylor with my two daughters, or snuggling my two kitties by the fireplace.
Let’s build something powerful together. 👇
NEW EPISODES EVERY THURSDAY!
Join me each week as I share actionable strategies to take your digital product business to the next level.
Digital Product Toolbox
CREATE YOUR FIRST DIGITAL PRODUCT FAST WITH MY FREE TEMPLATES!
She is an expert at sales funnels, it was no wonder her strategies are so effective. I recommend everyone learn her strategies now!
After taking Monica’s courses, I realized she is a genius in creating highly profitable funnels. I started using her exact strategies for my sales, tripwire, and opt-in pages and immediately started growing my email list at a much higher rate! My income has drastically increased because I am finally introducing and promoting my digital products.
I use the lead magnet and Triple Dip landing pages every day in my business! The best part is that they not only look gorgeous, they are high-converting! I highly recommend them to anyone who wants a professional looking, high converting landing page without all the headache.
The strategies taught in her program were the missing link. I'm still tinkering with several of my sales funnels, but one of them is FINALLY starting to take off and I'm able to scale my ads. If your ads aren't getting the sales you want, you need to join her programs!
