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tanya dalton sitting on desk

Episode 55: How to Align with the Vision You Have for the Future of Your Business with Tanya Dalton

Do you like to stay in your comfort zone? 

I am the type of person who thinks that staying in our comfort zone is the death of us. You have to push yourself to think outside the box and do things that might make you a little uncomfortable if you want to grow in business or life. 

That is how I felt after speaking with my guest on the Empowered Business podcast, Tanya Dalton. Getting out of my comfort zone is the best way to level up my mindset, think bigger, and make tough decisions. This conversation with Tanya really helped solidify where I have been and where I am going with that in mind. 

Tanya Dalton is a best-selling author, speaker, and nationally recognized productivity expert. Tanya serves as a growth strategist for female leaders. Her highly anticipated second book, On Purpose: The Busy Woman’s Guide to an Extraordinary Life of Meaning and Success, is on sale now wherever books are sold. 

In addition to having her first book, The Joy of Missing Out, being named one of the Top 10 Business Books of the year by Fortune Magazine, Tanya’s podcast, The Intentional Advantage has received millions of downloads from listeners around the world. 

She is also a featured expert on several networks including NBC and Fox and is a VIP contributor for Entrepreneur.com. Tanya has been featured in some of the world’s leading publications including Forbes, Inc, Fast Company, and Real Simple. She has been awarded the elite Enterprising Women Award and has been named the Female Entrepreneur to Watch for the state of North Carolina.

Tanya is also the founder and CEO of inkWELL Press Productivity Co. a multi-million dollar company providing tools that work as a catalyst in helping women do less while achieving maximum success.

In Today’s Episode We Discuss:

  • Why running a business with integrity is so important
  • Tanya’s incredible entrepreneurial journey 
  • Why Tanya left social media
  • Tips for building an audience without social media
  • Why being a first-time learner is an advantage
  • How to define success on your own terms
  • Escaping the corporate hustle culture
  • Why you should be focusing on the quantity of your work, not the quality
  • Why discipline and willpower are so overrated
  • How changing how you feel about yourself changes everything

 

I hope you enjoyed this conversation as much as I did. Tanya dropped so many truth bombs, and it was so insightful!

I highly encourage you to pick up Tanya’s new book yourself and learn more from her – it is linked below! She is determined to help you not make the mistakes she made while building her business.

Wondering what it would be like if selling your digital product was the easy part of your business? Download your free First Sale Formula Guide and learn my time-tested, proven strategies for selling your first digital product in minutes! 

Head over to http://monicafroese.com/listen to listen to this episode and previous episodes on your favorite podcast platform!

Resources Mentioned:

Speaker1: [00:00:00] Have you ever met someone and had a conversation and walked away thinking, wow, this could not have happened at a better time for where I am in my own life right now? That is exactly how I feel about today’s interview. I interviewed Tanya Dalton, and I’m going to tell you a little bit more about Tanya in a second here. But I just want to say that she really made me think outside the box in this conversation, and I love people who help me to think outside the box because I really do think comfort zones are sort of the death of us. And I for my entire life have been a huge comfort zone person. And I’ve said this many times and I’ll say it again. Having a business is the single biggest comfort zone breaker I’ve ever dealt with in my life, even more so than kids. It has just forced me continually to up level my mindset and think bigger and make tough decisions. And this conversation really, really just brought out so many good things that we lose sight of


Speaker2: [00:01:05] When we’re stuck in the daily


Speaker1: [00:01:07] Grind. The checking off boxes and I’ve been saying lately the hustle culture, which I have definitely fallen victim to the hustle culture followed me in my corporate career. I definitely followed me into my business. And in the last three months, I’ve just been going through a lot like a big evolution, which I’m not even ready to talk about yet because I’m still processing. And this conversation with Tanya just really helped solidify where I’ve been and what I’ve been feeling. So let me tell you a little bit about Tanya, and then we’ll dove into the interview. So Tanya is a best selling author, speaker and nationally recognized productivity expert,


Speaker2: [00:01:44] And she


Speaker1: [00:01:45] Serves as a growth strategist for female leaders. Her second book recently came out in October of Twenty Twenty One. It’s called On Purpose The Busy Woman’s Guide to an Extraordinary Life of Meaning and Success. In addition to having her first book, The Joy of Missing Out, being named one of the Top Ten Business Books of the year by Fortune magazine. Tanya’s podcast, The Intentional Advantage, has received millions of downloads from listeners around the world. She’s also a featured expert on several networks, including NBC and Fox, and a VIP contributor to entrepreneur Adcom. Tanya is also the founder and CEO of Inkwell Press Productivity Co., a multimillion dollar company providing tools that work as a catalyst in helping women do less


Speaker2: [00:02:29] While achieving maximum success.


Speaker1: [00:02:32] And I will tell you, once you hear what Tanya has to say, you will believe in her message that you can achieve more with less. And that is a it’s just a very hard lesson for a lot of us to learn. I am very inspired by this conversation, and I hope you will be too. So let’s dove right in. You are listening to the Empowered Business podcast. I’m your host, Monica Fros, a mom of two and your secret weapon to creating a six figure digital product business. I’m on a mission to help one thousand women make one hundred thousand a year. That’s right, one hundred million dollars towards financial independence for women. As an online business expert, I am teaching you everything I know right here week after week, so you can join us on the journey to one hundred million dollars. Sound good? Then let’s jump in. Tanya, welcome to the Empowered Business podcast, I’m so excited to have you today.


Speaker3: [00:03:41] I’m excited for us to chat today.


Speaker1: [00:03:44] Yeah, so I was mentioning before we started recording that, unbeknownst to me, I have used your


Speaker2: [00:03:48] Planners in the


Speaker1: [00:03:50] Past when I was starting out. And it’s just it’s so funny, like how it’s really a small


Speaker2: [00:03:55] World, actually. I kind of feel like


Speaker1: [00:03:57] The business world is is small.


Speaker3: [00:04:00] It is. It’s almost shockingly small. Sometimes you realize that you know, people through other people or you’ve use their products or you’ve heard of them. Yeah, I think that’s why it’s always important to really run a


Speaker2: [00:04:10] Business that you love


Speaker3: [00:04:11] And you always run a business that’s aligned with what you desire and want because they going to stay with you.


Speaker1: [00:04:18] It is running a business and integrity is so important, and I know that’s a hot topic for you, which is something I want to talk about because you just launched a whole video on basically your integrity and ethics and why you


Speaker2: [00:04:28] Do and do not buy from


Speaker1: [00:04:30] Certain places. And I think that is just such a good


Speaker2: [00:04:33] Lesson in helping people understand that you have to bring


Speaker1: [00:04:36] That into how you run your business. It’s not. These are my ethics here, but not my ethics over here in my business. Yes. And that happens a lot, unfortunately. And you’ve really touched on it.


Speaker3: [00:04:46] Does I have yes, I really I feel very it’s really important to be aligned in your business with your own values, your own ethics, your own morals and all of those things. So yes, I would love for us to dove into that today.


Speaker1: [00:04:58] Yes. Me too. Ok, so let’s kick off with the question. I always like to ask everyone, which is I want to know about your entrepreneurial


Speaker2: [00:05:05] Journey, how it started,


Speaker1: [00:05:07] Why you became an entrepreneur, and then more importantly, what are you doing today?


Speaker3: [00:05:11] Yes, absolutely. So I like to say that really, it all started back in two thousand eight, which makes me old school. Well, I was a stay at home mom and I had a husband who he was doing international marketing for Fortune 500 companies at


Speaker2: [00:05:27] The time, and


Speaker3: [00:05:29] He would leave our home in Dallas, Texas, and he’d buy a ticket called the Around the World Ticket. Every time he would travel, he would go and he would leave. Our home in Dallas, Texas literally circled the globe, coming back the other side. So he’d be gone for like three or four weeks at a time. And as a stay at home mom with two small kids, I was like, I need something else to do. I’m going to go crazy. So I started a little side business, something on the side for 50 dollars. I had 50 dollar investment and I was, you know, selling to friends, maybe friends of friends. But really, that’s might be stretching it. At that point, I had no website, didn’t have anything like that, but I had a conversation with my husband when he’s on the other side of the planet, that totally changed my life. You know, he called me and I’m talking to him about all the things the kids are doing and the milestones that Kate had hit while he was gone and doing all these things. And he got really, really quiet and he said, I’m missing everything. I’m missing all the moments, I’m missing all the milestones, I’m missing all the things. And I’m like, No, no, no, it’s fine.


Speaker2: [00:06:27] We love it when you come home. But when I hang up the


Speaker3: [00:06:30] Phone that day, I said my bright yellow kitchen and I realized my husband wasn’t living a life that really aligned with what he wanted and what we wanted as a family. And I really wanted to have freedom. I wanted lifestyle freedom. I wanted time, freedom, I wanted financial freedom. I wanted location, freedom. And knowing that that really wasn’t working out for my husband really tugged on me. So I made a decision that day standing in my kitchen with my 50 dollar investment


Speaker2: [00:06:56] Company selling to


Speaker3: [00:06:57] Friends,


Speaker2: [00:06:58] Right? No website.


Speaker3: [00:06:59] I decided I was going to grow that business to absorb my husband’s MBA income, have him come work alongside of me, and we would have the freedom that we truly desired. We would live a life on our own terms. And that was a big, audacious thing to say for someone who had zero business experience. I had never even taken a course in college, which kills me now. It’s crazy, right? But I put the kids to bed that night and I sat down and I started mapping out systems and how I was going to make this work because I have two small kids who travels for three or four weeks at a time and all the other things that are going on in life. And within about a year, I was able to make that goal happen. He came and started working alongside of me in two thousand nine. And I loved working with him. We moved to Asheville, North Carolina, in 2012. Location freedom, right? We have the lifestyle freedom. I looked at my husband in 2013 and I said, I love you. I love working with you. I don’t love what we’re doing. Like, I don’t feel like it’s really making a difference. It’s not making an impact in the world the way that I want. I used to be a teacher, so impact is really important to me. And he said, Great, what do you want to do? And I’m like, I don’t know what if? What if this is it? I have no idea, right? So he said, OK, let’s sit down. Let’s figure out what it is you want to do, and we’ll move forward. And so I sat down and I


Speaker2: [00:08:20] Really tried to figure out what was


Speaker3: [00:08:22] My purpose. What am I here on this Earth to do? And so looking online, I wasn’t able to find any exercises or activities to really help me.


Speaker2: [00:08:29] Everything would say start by


Speaker3: [00:08:31] Writing out your purpose, and I’d be like, I don’t know what my purpose is, right? So I started creating these exercises for myself, really mapping out what was truly important to me, what were the things I was passionate about? And I started to see these patterns. There were three things that consistently kept coming up teaching. Once a teacher, always a teacher, I


Speaker2: [00:08:49] Love teaching, right?


Speaker3: [00:08:51] I loved productivity because productivity is what allowed me to grow and scale my business to absorb my husband’s MBA income. To get to the level we were at. And then the third thing was empowering women, really helping women. I was doing a lot of coaching of small business women who were wanting to step into entrepreneurship on their own. So I love these three things very unconnected teaching productivity and helping women. And so I really kind of drew connected those with the thread of equal press productivity. My company that I


Speaker2: [00:09:23] Created to create


Speaker3: [00:09:24] Productivity tools and trainings, helping to empower women to be able to step into their best lives. So I launched Inkwell Press. We scaled to seven figures in the first 18 months with only three employees. Me, my husband and one other person, he was working for me kind of full time, mostly part time.


Speaker2: [00:09:43] And once I got


Speaker3: [00:09:45] That off the ground and running, all of a sudden we started attracting licensing partners. These billion dollar companies were coming to us saying, You’re doing something so different in this space that’s been around for decades. We want to work with you. Got my products into brick and mortar stores like Office Depot, OfficeMax, Barnes and Noble. I started my podcast at that point, launched my podcast, which were now at several million downloads later. And then all of a sudden book publishers


Speaker2: [00:10:13] Started reaching out to me. We’d like you to write a book.


Speaker3: [00:10:15] We love what you talk about. Can you write a book with us? And it was really interesting because I had two publishers reach out to me in the course of probably a month back to back, which was crazy. Something that I’ve always wanted to do was write a book. And suddenly I hear they are knocking on my door. And I ended up saying no to both of those book publishers. I decided that if I was going to write a book, it needed to be on my own terms. I didn’t want to write a book that other people wanted me to write. I wanted to write a book that aligned with me. So I said no to those two offers. I sat down and decided, OK, this is this is a sign writing the book. The time is here. I can stop putting that on the shelf, saying one day I’ll do it. So I came up with a proposal, sent it out, got an agent sent out. The proposal ended up with seven offers from publishing houses. The book ended up going to auction, which is crazy for a first time author and my first book, The Joy of Missing Out, came out in 2019. Nineteen was named a top ten business book of the Year. Now let’s back up for a second and remind ourselves that Tonya has zero business experience getting into her first. Her first business, right? No business


Speaker2: [00:11:22] Courses and my book was named a


Speaker3: [00:11:24] Top 10 business book Crazy Right? Yeah.


Speaker1: [00:11:27] This is an incredible story.


Speaker3: [00:11:29] It’s nuts. So then, you know, HarperCollins came and said, We want you to write a second book. So my newest book


Speaker2: [00:11:36] On


Speaker3: [00:11:37] Purpose, The Busy Woman’s Guide to an Extraordinary Life of Meaning and Success came out in October of this past year. October of Twenty Twenty One Writing a book during a pandemic was definitely something interesting while homeschooling children and doing all those things that we were doing as business owners. But that’s brought me to where I am now, where I am, you know, really helping women align their businesses, align their lives to what matters most, really prioritizing. And that’s what I’m passionate about. I want women to feel as passionate about what they do as I feel about what I get to do.


Speaker1: [00:12:12] Do you consider yourself an author now? Are you going to write more books?


Speaker3: [00:12:16] I do consider myself an author. Not only that, I consider myself a best selling author because I’ve made lists.


Speaker1: [00:12:21] That’s right.


Speaker3: [00:12:22] Oh, best selling. Yeah, I do consider myself an author, and I do feel like there’s more books inside of me, for sure. I probably have like 10 ideas percolate as most entrepreneurs are. I have like all these ideas I’m taking, you know, just a slight break from writing to decide what I want to do next. Taking a really intentional pause. I think that’s one of the things that we tend to do, especially as entrepreneurs. We don’t take the intentional pause to stop. To celebrate. To take that breather and then to truly make the decision about where we want to go forward strategically and stepping into that visionary role, I think is so important in our business,


Speaker1: [00:12:57] Which leads me to one of the questions I want to ask that


Speaker2: [00:13:00] You announced recently,


Speaker1: [00:13:01] Which is that you’ve decided


Speaker2: [00:13:03] To remove yourself from social media,


Speaker1: [00:13:05] Though your profiles are still up there because I was able to get through


Speaker2: [00:13:08] To them,


Speaker1: [00:13:09] But you are not posting anymore. Pretty much anywhere is that not just Instagram, Facebook, but like anywhere on the internet,


Speaker3: [00:13:15] On Social Tik Tok? No, nowhere am I posting on social media. The ones that I consider social media, YouTube, I don’t consider social media. Youtube is


Speaker2: [00:13:23] A search platform, and


Speaker3: [00:13:24] That’s really how I look at that Pinterest I’m not terribly active on, but it’s also a search platform. And then LinkedIn. I don’t consider a social platform, either. But most of the main social platforms I am not on, and I did very intentionally leave those profiles up. I didn’t want people to think that I just didn’t go on social media. When I left Instagram, I had 20000 followers on Instagram. When I left Facebook, I had, you know, I think it was like fifteen or eighteen thousand. So I had a significant following and I wanted people to know that this was a choice I have made, not something like I got kicked off the platform or I just never did. It’s something that I


Speaker2: [00:14:06] Chose after being on it.


Speaker1: [00:14:08] Ok, so here’s a question Are your companies still on there? But you are personally off of there?


Speaker3: [00:14:13] So equal press. We are working on a plan to step out of social media later on this year. So because of the relationships we have with vendors and partnerships and things like that, it’s a little more complicated than a personal brand as a personal brand. So I have two brands. I have the Tonya Dalton brand, which always feels weird to talk about yourself in third person. And then I have the equal press brand, right? So for the Tonya Dalton brand,


Speaker2: [00:14:36] January


Speaker3: [00:14:37] First of twenty twenty two off of social media, so that was official. And then with equal press working on making sure that that’s all those


Speaker2: [00:14:46] Agreements are taken care of,


Speaker3: [00:14:47] That those kinds of things. So really making sure I’m being a supportive partner to the people I have relationships with as vendors and everything else.


Speaker2: [00:14:55] Ok, so


Speaker3: [00:14:56] I will be off on this as well.


Speaker1: [00:14:58] I definitely have questions about why you arrived at the decision to go off, but first adds, I have to ask the ad’s question because I have to imagine that you’ve used Facebook ads, particularly with Inkwell Press in the past. If you go off of some of these big


Speaker2: [00:15:14] Platforms, you’re


Speaker1: [00:15:16] Eliminating that


Speaker2: [00:15:17] As a lead


Speaker1: [00:15:18] Gen sales avenue for you. And so curiosity gets the best of me. What replaces that?


Speaker3: [00:15:23] Yeah. Interestingly enough, in twenty fourteen, we were named one of the top ten Facebook ad campaigns of the year. So yes, Facebook was a big vehicle for us. But here’s here’s the truth.


Speaker2: [00:15:36] You know, when it


Speaker3: [00:15:36] Came to and when we started off our business thinking back to all the years that I’ve been in business, I’ve been in business since 2008. I’ve watched the landscape change of what’s happening and what’s going on. You know, when I did my first business, social media wasn’t a big thing. It started getting ramping up with equal press. That was really one of the ways that we got. Our start was with the Facebook ads.


Speaker2: [00:15:59] But the


Speaker3: [00:15:59] Truth is, in the


Speaker2: [00:16:00] Past two years,


Speaker3: [00:16:02] I would say I really started looking at how are we using Facebook?


Speaker2: [00:16:07] And it was I was


Speaker3: [00:16:08] Feeling like we were not being proactive in the business. We were being


Speaker2: [00:16:11] Reactive,


Speaker3: [00:16:12] Consistently reacting


Speaker2: [00:16:14] To Facebook, reacting


Speaker3: [00:16:16] To Instagram, reacting to how they are running their platforms, whether they’re changing their algorithms or whether they’re changing even the size of your head or Facebook does that on a whim to kind of throw you off balance. I feel like it. All of a sudden you’re scrambling something you weren’t even going to do. Right? All of a sudden you’re like, We got to change the we got to change the header or denying your ads and saying that your ad is denied. And then there’s no true way to argue and say, Well, wait, you’re denying it because you’re saying, we’re this and this isn’t even accurate or there’s too many words on your page. I mean, so we’re constantly


Speaker2: [00:16:49] I was feeling in this


Speaker3: [00:16:51] Reactionary putting fires


Speaker2: [00:16:53] Out for


Speaker3: [00:16:54] Facebook, especially for the ads you put in ad. You spend all this time getting the ad ready and then you don’t know until you finally put it live that Facebook is going to say, no, don’t like your image. Don’t like your copy. We don’t like this certain word you’re using, right? And then you’re like, OK, now we got to take it down because all of a sudden we’re in our launch mode. Or whatever.


Speaker2: [00:17:12] And we’re happy to make


Speaker3: [00:17:13] Adjustments in your popping it back up. No, it’s denied again. And then sometimes you will have an ad that they approved before and then suddenly they don’t approve now. Right? So consistently being put in this position of I’m playing somebody else’s game. And the truth is, I got into my own business so I could create my own rules and suddenly I’m playing by rules set by somebody else. So I was twisting and turning and changing who I was and how I ran my business, not on my own terms, but on the terms of someone else.


Speaker2: [00:17:44] And I didn’t like that.


Speaker3: [00:17:45] I didn’t like the, you know, I would get comfortable with doing post. And then all of a sudden it was, nope, you got to do stories and then, nope, no more stories. Now you got to do reels. And now I can’t be real. Right? It’s constantly changing and evolving, and it’s not on my own terms. So I felt like I was losing ownership over my own business because I was reacting. So when I looked at the amount of time, the amount of money in the amount of energy I was truly spending on social media, I wasn’t getting that back. And when I started diving into and this is one of the things I think is really important as business owners really understanding where your what I call your soulmate clients. Some people call them an ideal avatar. I call them soul mate clients because these are the clients you just


Speaker2: [00:18:24] Love working with. You just want


Speaker3: [00:18:26] To work with them. My soul mate clients were not finding me


Speaker2: [00:18:30] On Instagram or Facebook, or if


Speaker3: [00:18:32] They were, that wasn’t what was convincing


Speaker2: [00:18:34] Them to buy from me.


Speaker3: [00:18:35] It was all the other things I was doing the podcast, the the content of my newsletter and all of those things. That was the relationship builder. And yet I wasn’t spending the time on the things that really were moving the needle in my business. I was putting out the fires, making sure I was posting it up on Instagram, making sure that I was writing ad copy in a certain way to fit different parameters that I wasn’t even allowed to know what those parameters


Speaker2: [00:18:58] Were, right?


Speaker3: [00:18:59] So when I started looking into it, I realized,


Speaker2: [00:19:02] Wow, we’re spending an


Speaker3: [00:19:05] Inordinate amount of time on social media when it’s not what’s making us the money. It’s not really bring us the revenue. If I took that time, that money, that energy, that focus and instead poured it into the channels that really do make a difference that helped me deepen the connection and the relationship with my soulmate clients who then want to recommend me to other soulmate clients because your soulmate clients run with other soulmate clients, right? The people you love working with their friends, you’re going to love working with two. If I focus on deepening those relationships in the ways that truly matter. Is that going to help my business grow? I believe now that being on social media is a limiting belief for most companies. We believe we have to be on social media because this is what everybody else is doing.


Speaker2: [00:19:51] And if you’re doing what everybody


Speaker3: [00:19:53] Else is doing, you’re not disrupting, you’re not standing out, you’re not going to make the ways that you truly want to make and you’re just going to be one of the many.


Speaker1: [00:20:02] Ok, so I agree with so much of what you said. So here’s here’s my question.


Speaker3: [00:20:06] I’m still on my soapbox. So keep going.


Speaker1: [00:20:09] Ok. So I agree with what you said. But my brain. So here’s the thing. You have a decent sized, warm


Speaker2: [00:20:17] Audience who now


Speaker1: [00:20:18] Can be your


Speaker2: [00:20:18] Referrals, who now can


Speaker1: [00:20:20] Go tell their friends. And so one of the objections I get often from my students and people who enter my community is, and I recognize this. Ok, great. But Monica, you’ve been building your


Speaker2: [00:20:31] Audience since really twenty


Speaker1: [00:20:33] Thirteen and really kind of took off in twenty sixteen. So you know, you have this baseline that you’re going off of. What if you have no audience? What if you want to get into business and you have this great idea, but you don’t have these people that can go out and refer for you? Yet where do you find them if you’re going to take a stand against social media?


Speaker3: [00:20:54] Mm hmm. Well, I would say you do have an audience. You just don’t realize it. You have friends. You have family members. And I think, you know, one of the most important exercises you can do, especially as a new business owner, is just take the time to really list out who do you know


Speaker2: [00:21:08] And who do you know? Who do they know, right? And then start working


Speaker3: [00:21:13] On those


Speaker2: [00:21:13] Connections. And when I say working


Speaker3: [00:21:15] On those connections, it’s not trying to leverage them. It’s really deepening those connections because then when you get to know people,


Speaker2: [00:21:21] People are happy to collaborate


Speaker3: [00:21:23] Together to help you leverage your offer right and to help spread the word for you. So that whole argument that you don’t have an audience


Speaker2: [00:21:32] Doesn’t really reconcile with me


Speaker3: [00:21:34] Because I know every one of us has friends, has family members. Some place to start your community, right? The places where you’re


Speaker2: [00:21:42] Hanging out, you are your


Speaker3: [00:21:43] Best advocate.


Speaker2: [00:21:44] And I think, you know,


Speaker3: [00:21:45] Let’s go back in time before social media, which is not time traveling that far. It’s really not my first business. We did not use social


Speaker2: [00:21:55] Media at all, and


Speaker3: [00:21:56] That was in 2008, which can seem like a lifetime ago. But it’s really not. It’s really not. The way that we we made a difference was so that business that I had, I was taking photographs and I was embedding them into jewelry because we didn’t have smartphones. At the time where you could carry on pictures of your kids, and I wanted to have pictures of my kids with me, so I started working with photography studios. I would go to photography studios and meet with people face to face. And then after meeting people, some of them were like, Hey, I’m having a conference, can you


Speaker2: [00:22:26] Come and maybe talk


Speaker3: [00:22:28] About how the photo jewelry works as an advertising vehicle? We used it. We taught people to use it as a marketing piece, so I would go to conferences with these photographers health. And then I started going to bigger conferences. And so we’re can spread that way, going door to door, really realizing who’s in your community, right, joining your city, you know, Small Business Association. There are there are lots of incubators for entrepreneurs where you can go and you can leverage relationships and make those connections. That’s truly how we start to grow social media. The thing is, I think we think that we need to do ads on social media.


Speaker2: [00:23:06] And if you don’t


Speaker3: [00:23:06] Have a serious ad budget, it’s really hard to compete. It really is. I would tell people to really look at the customer journey. Where is the customer, not just finding you, but converting into a customer? Because when I was looking at all of our numbers, I mean, it was not on Instagram.


Speaker2: [00:23:26] It was not on Facebook.


Speaker3: [00:23:28] And this is the thing I hear time and time again when I talk to people about this or I dove into other people’s businesses, they’re like, Oh yeah, that’s not where they’re finding me. That’s not where they’re connecting with me. They’re connecting with me in these ways. Right. They’re connecting with


Speaker2: [00:23:41] Me in these


Speaker3: [00:23:42] In-person things. Or they’re I’m doing these these giant Zoom calls or I’m doing things on crowd casts. I’m finding these other platforms where I can deepen my connection. We’re pulling the communities into other spaces other than Facebook. Right. There’s lots of different spaces where you have that ownership.


Speaker2: [00:23:59] For me,


Speaker3: [00:24:00] I was banned from Facebook two or three times two or three times I was banned and I couldn’t even get into my own community. Now the reason why I was


Speaker2: [00:24:08] Banned, it took me like a month


Speaker3: [00:24:10] To figure out why I was banned was because somebody shared, We offer downloads a lot of times things to help people out. And the download was a direct download instead of a download to a lead page because I was in my community and it was like, Oh, you want a list of core values? Yeah, let me share it with you. Here, here it is.


Speaker2: [00:24:27] And they could just download it, right?


Speaker3: [00:24:29] I would never share the documents within Facebook, because when you do that, Facebook actually technically owns your documents that your company has created. That’s in your terms and use one of the things you don’t realize as well, right? So I shared a direct download, got kicked


Speaker2: [00:24:43] Off of Facebook, and then nobody on


Speaker3: [00:24:44] Facebook could tell me why.


Speaker2: [00:24:45] It took us a month to figure out


Speaker3: [00:24:47] So I couldn’t even post in my own community. So there’s all these issues with your ownership over your business and how it’s run. And when you start diving into those just those questions alone, you start to question, Is this really what I want to do? But for me, it was the whole other side of the coin where it’s, you know, if I don’t agree with the way that social media is run, if I don’t agree with the morals and the ethics of how they run things, how they position things to our children, we know how detrimental it is, especially to our young girls. A lot of the dieting and the purging and the self-harm, and some of these things that are perpetuated through the algorithms. I mean,


Speaker2: [00:25:29] That has been proven


Speaker3: [00:25:31] Time and time again. Why am I telling people to meet me over there? That’s me endorsing a platform that I don’t agree with, that I don’t like what it’s doing to my own children. And yet I’m saying to people, come over here, this is where I am, so you should be too. So if I decide instead to take a stand and say I choose not to be there, it starts that conversation of Do I want to be there? And I think that’s been the most exciting thing is the number of my podcast listeners and my followers who have just like, loved this


Speaker2: [00:26:02] Message and said, This


Speaker3: [00:26:03] Makes me


Speaker2: [00:26:04] Love you more. This makes me want


Speaker3: [00:26:05] To buy more of your books and share them with


Speaker2: [00:26:07] My friends. I want to share all about you


Speaker3: [00:26:09] Because you truly stand for what you believe in. So I just find out in a crowded marketplace.


Speaker1: [00:26:15] Yeah. And when I listen to the video, I’m going to link to the video on the show notes that you put out there explaining why you were leaving social media because it’s definitely one of those things that you’re going to polarize and you’re going to attract the people who truly resonate with what you’re saying. And so there’s like two sides, there’s the integrity side I got.


Speaker2: [00:26:36] Then also, I just want to circle back


Speaker1: [00:26:38] Briefly to the practical side because we sound a lot alike here. I have experienced this wave of starting a businesses like magical,


Speaker2: [00:26:48] And it’s just easy and


Speaker1: [00:26:49] Like anyone can do it because of what Facebook ads that are targeting us saying that that kind of stuff. And what I realized, the more I teach people, the more I realize I started to realize I’m like, Wait a minute, this really all goes back to old fashioned networking that I used to pooh-pooh in corporate because I hated it, because I didn’t like what I did in corporate, which is very different. Like it wasn’t. I landed in my. Corporate career at 20 really wasn’t with intentionality, and so I just wasn’t very aligned with the values of my corporate job, therefore, I didn’t really like networking. And so when I came into the business, I actually thought I was one of those. I’m just going to sit behind my computer


Speaker2: [00:27:25] Screen, build this


Speaker1: [00:27:26] Online business. I’m not going to have to talk to other humans.


Speaker2: [00:27:29] Yeah, that doesn’t happen.


Speaker3: [00:27:30] They go website and they’re all going to appear all of a sudden.


Speaker1: [00:27:34] And what ended up like when I circle back to like, Well, how did this really work for me, networking? I made a lot of friends. I made a lot of connections, and so I started telling my students, Listen, if you are unwilling to tell your neighbor about what you’re doing on the internet, don’t bother.


Speaker2: [00:27:49] Like you have to


Speaker1: [00:27:51] Be your biggest spokesperson, and that doesn’t happen in a Facebook ad that you randomly put up.


Speaker3: [00:27:57] No. I mean, do you want a perfect example of somebody who’s run a business and started it off without social media? Let’s look at Sarah Blakely, right of Spanx. Yeah, she talks very openly about the fact that she had no money for advertising and marketing. So what did she do? She would have Spanx rich. She bought a bunch of black T-shirts and she had ironed on Spanx. So she came up with a name that was kind of interesting. People would be like, What’s that? Right? So she had that on, and then she started conversations with people at the grocery store with people on the street, with


Speaker2: [00:28:29] People right at


Speaker3: [00:28:30] The soccer


Speaker2: [00:28:30] Game.


Speaker3: [00:28:31] You are your best advocate. You can spread the word so much better than Facebook can, honestly, and you can target the people that you want to be your customers.


Speaker1: [00:28:43] So we are actually very much in agreement with this.


Speaker2: [00:28:46] I haven’t made the leap to not


Speaker1: [00:28:49] Be on social, but I will say Facebook in the last six to eight months has been nothing short of a nightmare. Pretty much everyone. Yeah. And I completely agree that while see I again, I always like to recognize because I do recognize I have a very warm audience as well, which makes things a


Speaker2: [00:29:09] Little bit different for how I


Speaker1: [00:29:11] Had to react to Facebook changes. But I went from using ads consistently for five years very reliably. Yes, I had to do the things of changing creatives and in


Speaker2: [00:29:21] Dealing with red tape, but


Speaker1: [00:29:23] Like pretty much it was pretty reliable. And then iOS 14 happened and I shut off ads for the first time in those five years and left them off. And our ad budget was like slashed in half of the second half of twenty twenty one because it just wasn’t as effective, which opened the door for me to start thinking about these things like why? Why like, are we ever going to go back to it? Should we go back to it? What is a better alternative? And that’s why I find what you’re talking about so fascinating.


Speaker3: [00:29:51] Well, and it opens up your your budget


Speaker2: [00:29:53] To doing different things, right?


Speaker3: [00:29:55] It gives you an opportunity to use that money elsewhere. And here’s here’s what I would say is a lot of times we think that when we’re going to something new, we’re at a disadvantage. I believe it’s the exact opposite because the problem is if you have a big audience, if you look twenty thousand followers on Instagram, it’s really hard to say I’m going to leave Instagram. That was a tough decision because I knew I had people there who loved connecting with me on Instagram, who would comment on a lot of the posts or who would deem me, and we’d have conversations. So not having an audience gives you the freedom. It gives you the ability to try new things. That’s one of the things I talk about actually in my newest book is this idea of being a first time learner. We think it’s a disadvantage when in fact, it’s like the greatest advantage when you don’t know what’s possible. Anything is possible. So you go out and you try different things. And when you have that constraint of not having a lot of budget, you have the constraint of not having a lot of warm audience already. You get scrappy, which means you get


Speaker2: [00:30:54] Creative, you think outside of the box


Speaker3: [00:30:56] And all of those amazing things happen. And that’s really how you build momentum, not doing the same thing everybody else is doing because, well, this is what we’ve always done. We’ve done social media for the past couple of years, so we got to keep doing it. Yeah, I love that.


Speaker1: [00:31:11] It does. And I was actually just thinking that this I was wrapping up twenty twenty one numbers and I had actually a little bit of a longing for the early days when I could put more back into the business. Mm hmm. Like, you reach a point like our expenses are, you know, I would consider quite high at this point, and they’re fixed. We have payroll. We have all the stuff. And so you always have to have this. Now you have to have this baseline of what we’re bringing in just to meet expenses. And so


Speaker2: [00:31:39] Like, I felt


Speaker1: [00:31:40] Like I could do more when I had


Speaker2: [00:31:43] Less, to be honest.


Speaker3: [00:31:44] And it can create a desperation, right? We have to our overhead is, let’s say, it’s twenty thousand a month. I got to hit twenty thousand minimum because I got to make sure everyone’s taken care of when it’s you and you’re starting off, oh


Speaker2: [00:31:58] My gosh, you could try something out.


Speaker3: [00:32:00] Doesn’t work. All right, we’ll try something different. I mean, that honestly was, you know, the story of how I started my businesses was being scrappy and not not.


Speaker2: [00:32:11] Having the


Speaker3: [00:32:11] Giant audience to start,


Speaker1: [00:32:13] So do you find that people get stuck? This is I find this a lot. I find that people get stuck in that there is just one answer. They expect they just just tell me what to do. There has to be just one way for this to work. What’s the magic pill? Yeah, yeah. And it’s like they don’t trust their instinct.


Speaker2: [00:32:31] And I wonder what makes us that way.


Speaker1: [00:32:33] I wonder if social media actually is part of why we don’t trust ourselves.


Speaker3: [00:32:37] I think honestly, this is one of the biggest mistakes, and I think it is because of social media is we don’t really take the time to define success on our own terms. So success is defined by looking left, looking right, looking around and going, Oh, OK, she’s doing these things and look at her business. I need to do more of what she’s doing or, oh, look at this guy over here. He’s doing these things. I should be doing those things as well. And in looking around with everybody else is doing. We lose sight of our own gifts. We lose sight of our own intuition. We lose sight of what truly makes us unique, the things that we can do that would move the needle forward. And I think that’s the reason why we think feel like there’s this magical path like, well, they did these things. So I need to do these things when the truth is they did those things and they work for them because it leaned into their gifts. You have different gifts. You have things about you that make you special and unique.


Speaker2: [00:33:25] So taking the time


Speaker3: [00:33:26] To really dove into who you are and what you want is really important. I think that is the biggest mistake. When people set their goals, they look around and they decide this is what everybody else is doing, so I should do it too. And that’s one of the reasons why I talk about how do you even uncover, how do you


Speaker2: [00:33:45] Discover what are your


Speaker3: [00:33:46] Goals? We dove into that in the book. We show how you create a map for yourself and how you back it up to decide,


Speaker2: [00:33:52] Oh, this


Speaker3: [00:33:54] Is my goal. When you when it’s your goal, when it’s something that really is aligned, you don’t feel stuck because you’re excited about it. You’re naturally motivated and wanting to do it because you see how it’s connected to this big, bright, beautiful future that you’re dreaming of. So it’s all about creating this alignment and this connection between where we are today and the future we want to get to. It’s living bigger than your to do list. That’s what I’m looking for for people to do.


Speaker1: [00:34:21] That’s true visionary. So I I just recently told


Speaker2: [00:34:24] My community, my


Speaker1: [00:34:26] Student community, that I had stopped for about the last two or three months. I have stopped consuming all content. I am not consuming content I paid for. I’m not consuming business podcast business books. I completely halted it because I started realizing that there was a shift going on in the online space. And I just couldn’t quite pinpoint what I thought about it or felt about it, or how to articulate it and what that meant for where we were going. And I felt like there’s too much noise. So I just cut it all out to just live in this and what it what a manifesting. And I actually am still living it. And so it’s going be interesting what I say at the end of it, but I was definitely fell into a corporate hustle culture in my business, like I have hustled my butt off for years. And yes, it has paid off to an extent, for sure. But also, I never took a break to enjoy any of it. I got burned out constantly. And so in the last sense, I stopped consuming content. I’ve also worked, worked and I say this in quotations work the least amount I have in my entire adult life and sometimes and I’m very anti guilt like I have a no mom guilt mug right behind me. But sometimes I do


Speaker2: [00:35:40] Feel myself in the last three


Speaker1: [00:35:41] Months creeping up like guilty, like, Oh, my employees are working right now and checking off to do items out of Asana, and I’m sitting here thinking,


Speaker2: [00:35:51] But yeah, that’s


Speaker3: [00:35:52] That’s what you want to be doing. You are the visionary who travels to the future, right? You do the time traveling to the future to decide where it is. We’re all going. You travel back in time, you share it with your team and then your team knows their part in the puzzle. They know what they are doing and how it aligns with that bigger picture vision, right? Really, I think the role that we should be doing in our business is not the CEO, but the CVO, the chief visionary officer, deciding where we want to go. And then you back in and you decide what the goals need to be for the company and then everybody is working in alignment. Everybody on the team, whether your team is ten ninety nine ers, so contractors or whether it’s full time or part time or whatever it is,


Speaker2: [00:36:39] Your mom is an


Speaker3: [00:36:40] Employee. Sometimes that happens to, you know, they’re all working towards that same vision that you are creating. It’s like being the general in an army. You’re not out there running the front line. You’re back telling everybody where we’re going to go. If you go into


Speaker2: [00:36:58] A restaurant, you’re not


Speaker3: [00:37:00] Necessarily looking for the owner to serve you your food. You expect the waitstaff or the busboys or the right, all the other people, you don’t expect them to bring you to the table. And yet as. Inures, we think we’re supposed to be doing everything we’re supposed to constantly be working. We’re the ones who create the vision. And yes, that means sometimes especially on the front end, when you’re first starting your business that you’re going to be doing, you’re going to be getting your hands dirty, doing a lot of different things. And yet that’s not the goal long term. Really, most of us get into


Speaker2: [00:37:29] Entrepreneurship for the freedom,


Speaker3: [00:37:31] The lifestyle freedom, the time, freedom, the financial freedom, the location, freedom, the freedoms, right? And yet we find ourselves tethered to our computers. Maybe we’re at the pool, but we’re still on the computer. Yeah, I don’t want that right? If I’m at the pool, I want to be at the pool, and that’s OK. That’s all right.


Speaker1: [00:37:48] Yeah, not isn’t the mindset shift. It is a huge. So in your book on purpose, do you talk about this role, the


Speaker2: [00:37:54] Cbo because I


Speaker1: [00:37:55] I think I’ve heard variations of that, but I don’t know if I’ve ever heard it like


Speaker3: [00:38:00] Like that. I don’t dove exactly into the CBO, but I do talk about how


Speaker2: [00:38:04] You create that


Speaker3: [00:38:05] Vision for yourself and back into it. How do you create a bird’s eye view of your year so that you can make sure that everybody is aligning and you’re not working too hard working every machine part at the same time right of that big machinery of running a business? I talk about those things in particular.


Speaker1: [00:38:22] So what is the end goal of the book if I read on purpose when I’m done reading it? What is there a practical action item I’m taking? Is it a feeling that you want us to get when we read it? Like, just have more confidence in our own decision making power? What is that?


Speaker3: [00:38:38] Yeah. Well, the book is full of a lot of actionable strategies, so there’s a lot of exercises and activities that you can do, and it even comes with a free discussion guide. I call it a discussion guide. It’s more of a workbook so that you can take


Speaker2: [00:38:50] The the things we talk about


Speaker3: [00:38:51] And actively apply them to yourself and your business. Really, what I’m looking for is people


Speaker2: [00:38:56] To understand, first of all,


Speaker3: [00:38:58] What is my purpose? What is my purpose? Because I think that’s the first thing that is a stumbling block for people. I don’t know what my purpose is. What does that look like? So figuring out what that is and then creating that alignment so that every day


Speaker2: [00:39:10] You’re making moves towards that


Speaker3: [00:39:12] Big vision that


Speaker2: [00:39:13] You have.


Speaker3: [00:39:14] So truly what I want people to do when they close up the book is to feel empowered and confident that they now have the tools to be able to move forward to that big, bright, beautiful future. I think far too many women run around busy every day. We check a thousand things off our to do list. We fall into bed at night, and even though we’ve done a


Speaker2: [00:39:33] Thousand things, we go to bed and


Speaker3: [00:39:35] We go, Oh, I’m the worst. I should have gotten more done. Why didn’t I get this done? We think of all the things we didn’t do. And the truth is, that’s a terrible way to end our day. Gosh, that’s an awful way. I wouldn’t wish that upon my


Speaker2: [00:39:46] Daughter, would you? I mean, that sounds awful.


Speaker3: [00:39:49] I wouldn’t wish that upon my worst enemy in their days, you know, feeling defeated and like they hadn’t done enough.


Speaker2: [00:39:55] When we do


Speaker3: [00:39:55] Fewer things, fewer things that are truly aligned with what we desire in our life, we go to bed and we feel satisfied.


Speaker2: [00:40:03] We go, Oh, today feels amazing.


Speaker3: [00:40:06] Today, felt so good. It’s not about the number of things you do. It’s not the quantity,


Speaker2: [00:40:11] It’s the quality of the work you do.


Speaker3: [00:40:13] So it’s really about choosing to see cut through the noise in the clutter. Figure out what are the quality things I need to do today. What are the fewer things that are going to make the biggest difference in my life, in the life of my business and the life of the people around me? What are those things? Do those we go to bed and we feel so much better?


Speaker1: [00:40:33] Well, I think you sold me on definitely reading the book because I have not read it yet and because and part of that is because I was no more content. I actually have just started listening to music again for like the first time in three or four years because all my walks were consuming podcasts and I started running. I’ve lost a bunch of weight this year and so I started running and instead of listening to podcasts, I’m listening to music. And so I was kind of like, you know, I’ve just been very like not consuming anything, but what you’re speaking to is like, Wow, basically what I’m going through right now like that, that I’m really accepting that idea that the less I do, the more impactful I can be, which is just so anti the hustle culture in every way.


Speaker3: [00:41:13] It is one hundred percent anti the hustle culture. I mean, if you want to think of it in a different way, think of it this way. If I said, do you take 50 steps in 50 different directions? Where are you going to end up? You might end up in the same place you started. You might end up further behind. But if instead I said, I want you to take five steps, five steps in a forward direction, where are you going to end up closer to where you want to go? The 50 steps just take you everywhere, but where you want to go five steps


Speaker1: [00:41:42] Or more intentional,


Speaker3: [00:41:43] The more meaningful, and they’re more aligned.


Speaker1: [00:41:46] I love that that is a great I feel like that’s the mic drop, but there actually is one more question I want to ask you. I would, I would say, like, Wow,


Speaker2: [00:41:53] We just we just package


Speaker1: [00:41:55] That up. But there was one question that your team had submitted to me that I just have to get the answer to and I want to say it. I want to make sure I say it right. Ok. I am so interested in what you’re going to say about this. Why do you say that willpower and discipline are overrated?


Speaker3: [00:42:12] Because they don’t really exist. And I think truly, we look at discipline, we look at willpower like, Oh, I need more of that. I equate discipline and willpower to white couches. Ok, so bear with me here. I go online and I look at these images of these white couches and I’m like, Oh, that look so good. Look how beautiful that looks. And then I remember that I have a dog, a cat. I have two kids. We like to have popcorn and watch movies on the couch. A white couch for me would be a nightmare. Yes, it looks beautiful in the pictures, but that’s not really


Speaker2: [00:42:43] Fitting what I truly


Speaker3: [00:42:45] Want in my life. I love that we pile on the couch.


Speaker2: [00:42:47] I love how we live our life.


Speaker3: [00:42:50] Right. So the white couch doesn’t really work, and that’s what discipline looks like. It looks amazing, but I don’t want discipline that sounds like no fun. There’s no room for spontaneity and creativity. It’s like, I do this and then


Speaker2: [00:43:00] I do that. I do this right


Speaker3: [00:43:01] And it feels very boring. Quite frankly


Speaker2: [00:43:05] And


Speaker3: [00:43:06] Truthfully, willpower and discipline


Speaker2: [00:43:08] Don’t exist in the real world.


Speaker3: [00:43:10] What we’re seeing when we see somebody who is who looks disciplined is they’re doing a series of habits that they do, which creates a routine and habits are incredibly easy to create. That’s one of the things I dove into in my first book in the joy of Missing Out How We Establish Habits.


Speaker2: [00:43:27] It’s forty five


Speaker3: [00:43:27] To 60 percent of our daily actions are habits, things that we’re already doing as habits. We just don’t even realizing right, that we always put on our first like the first leg you put in your pants is always the same leg. You always tie the same shoe first. You just don’t think about it. Your brain just does it


Speaker2: [00:43:42] As a shortcut, right?


Speaker3: [00:43:44] So we don’t need discipline. We don’t need willpower. All we need to do is to create a little bit of forward momentum, choose a small habit to start with. And then that feeling of being quote unquote disciplined or willpower will follow. So people like to say that they’re stuck or they can’t do these things. The truth is the opposite of stuck is not unstuck. The opposite of stuck is action. So choose a tiny action that you can do. So if you think I’m the worst with money, I just can’t figure out money. I’m the worst. And that’s how you identify create a small habit, a tiny habit, something that’s easy to do. Reconcile your account twice a week, once on Tuesday,


Speaker2: [00:44:22] Once on Friday or just once on Friday.


Speaker3: [00:44:24] Write Spend 15 20 minutes reconciling your accounts on Financial Friday. Get that done. After a couple of weeks, you’ve set that habit. Oh, today’s Friday, so I know I’m going to go through the account. Suddenly, you’re not the worst with money. Suddenly you’re like, Oh, I’m a person who reconciles their account. Look at my accounts. They’re amazing because once you do it once and you’re doing it the following week, easy. If you say you’re the most unorganized person, start with something small. Make your bed right that takes maybe 90 seconds to do. You make your bed every day and suddenly after a week of making your bed and every time you walk in that room, you know how that feels. Oh, this is amazing. Feels so good, right? Small, tiny habit. But now you’re no longer a disorganized mess. Now you’re a person who makes your bed every day. So we take that little tiny habit and we build off of it and we build off of it and we build off of it. And all of a sudden you change how you identify yourself, and that changes everything.


Speaker1: [00:45:18] So this must be why the couch to 5K app is so effective when I’m hearing you put this in framework because I know so I said, OK, I want to run a 5K. I was like, I need to set a non-work goal. It needs to just be something that I feel like. I’ve ran five ks in the past, but never really like ran the whole thing. And I was like, I just want I know I feel great if I could accomplish this. But that also seems like even so, I’m in the middle of it, and I still can’t wrap my head around actually running three miles. Like, I don’t quite believe it’s going to happen, but my mind is like, but all I have to do is get through the next training session. I don’t. I don’t need to go out and run three miles. Yeah, no.


Speaker3: [00:46:01] Just, you know, to do this day, I don’t. All you have to do is whatever the app is telling you to do for today


Speaker1: [00:46:06] And now, it’s become like a tiny habit. It’s like, Well,


Speaker2: [00:46:09] I need to go.


Speaker1: [00:46:10] It’s it’s almost not even like I have to. It’s just that’s just the next thing I have to check off the next. And I don’t know if checkoff, it’s just


Speaker3: [00:46:19] I don’t know. Checkoff is right because you get that little dopamine hit when we check something off and it feels like, oh, that’s in our brains for a reason. That’s why our cave ancestors would see the paw


Speaker2: [00:46:31] Prints right of the saber


Speaker3: [00:46:33] Tooth tiger and they go, Oh,


Speaker2: [00:46:34] Dopamine hit, and they’d be


Speaker3: [00:46:36] Influenced and excited to go


Speaker2: [00:46:38] Do the next thing, right?


Speaker3: [00:46:39] And then they would see more evidence and they get excited and they would continue. And then they would be able to eat the saber tooth tiger or what? I don’t know if they super saber tooth tigers or not, but you know what I mean? So that’s in your brain. It’s hard wired in there to give you


Speaker2: [00:46:52] These little high.


Speaker3: [00:46:53] So it’s like, Oh, I can keep doing this, I can keep doing this right? Yeah, but when you’re running, it’s, you know, can I make it to


Speaker2: [00:47:01] The stop sign? Ok, made to the stop sign?


Speaker3: [00:47:03] Now, can I make it to the green car? Made it to the green car? Ok, now


Speaker2: [00:47:06] Can I make it right? You create


Speaker3: [00:47:07] These little


Speaker2: [00:47:08] Tiny finish lines for


Speaker3: [00:47:09] Ourselves because it feels good to cross. Finish line.


Speaker1: [00:47:12] Yeah, the thing that keeps occurring to me, that beeps every time and it tells you, now, start running now, start walking. And what I noticed, like the first time out, I was like,


Speaker2: [00:47:22] Oh boy,


Speaker1: [00:47:23] I thought, you know, it’s it’s winter here. And because I’ve lost much weight, I’ve actually been running like a lot colder than I used to be. And so I bundled up and I’m like, Oh, this is going to be terrible. And then at the end of the road, I was dying. I’m like, Oh my, this will be summer because I’m so out of shape. And, you know, getting through 60 seconds was so hard. And now I’ve built. I’ve built some of the momentum and so it dings. I’ll start it and I’ll be like, Well, now you’re going to have a three minute interval and I’ll be waiting for it to ding because I’m not tired yet. And then it


Speaker2: [00:47:54] Will. And I’m like, Wow, like, that wasn’t, oh, look at me


Speaker1: [00:47:57] Dying at sixty seconds, just like two or three weeks ago. And now it’s like, Oh, my intervals done, I could have kept going. What? How did that happen?


Speaker3: [00:48:07] Yeah, I think that’s what’s amazing, and I think this hits on a really important point. And something we talk about in the book


Speaker2: [00:48:13] Is sometimes


Speaker3: [00:48:14] You have to look backwards in order to see how far you can go in moving forward. So when you stop and you


Speaker2: [00:48:19] Go, Oh,


Speaker3: [00:48:20] You know, two weeks ago, I couldn’t run 60 seconds. Look at me. All of a sudden, we totally shift how we feel about moving forward. All of a sudden, the three miles is like,


Speaker2: [00:48:31] Wow, if this keeps going, I can


Speaker3: [00:48:33] Actually do this. And when we get your own buy in, that’s when everything changes.


Speaker1: [00:48:39] Yeah. And it’s funny because for a long time, I’m a huge Disney fan, and I always


Speaker2: [00:48:44] Said it would be nice if


Speaker1: [00:48:45] I to run the half marathon. But that’s that’s crazy. I’m that’ll never happen. I’ve been saying that now that I can, like kind of see me doing the three miles like, who knows, maybe I will do it, which is just crazy for me to even say in my mind. But the small habits they build up and then before


Speaker2: [00:49:03] You know it, who knows,


Speaker1: [00:49:04] Maybe I will be doing the half marathon next year?


Speaker3: [00:49:07] Yeah. Well, and here’s the thing is, everything that you’re doing is tied to that bigger goal,


Speaker2: [00:49:12] Right of doing the 5K.


Speaker3: [00:49:14] Right. So right now, the running, you’re doing so when you get to doing and it’s like, all right, you just did a three minute interval, you’re like,


Speaker2: [00:49:21] It feels good


Speaker3: [00:49:22] Because it’s aligned with what you really ultimately want down the road that


Speaker2: [00:49:25] Three mile run.


Speaker3: [00:49:27] Yes, that’s that’s the alignment. You see how this is connected. This run today is connected to that bigger vision of where you want to go. Not today, but tomorrow in the future, right? Yeah. And that feels good.


Speaker1: [00:49:42] This was a great conversation. I’m really going to pick up the book myself because I really feel like it speaks to. I mean, I kind of feel like, Hey, let’s shortcut this for everyone. I mean, it took me five years to get to this point where I’m like, Maybe this hustle culture isn’t really working for me anymore. That’s why I


Speaker3: [00:49:59] Write the books. It’s like, I’ve lived this. Let me help you not live through and make the same mistakes I’ve made.


Speaker1: [00:50:06] Yeah, for sure. So how can we connect with you because we know what’s not on Instagram?


Speaker3: [00:50:10] So how can on Instagram know? The best place to find information about me is Tonya Dalton or to listen to my podcast, whatever podcast player you’re listening to this today, you can do a search there for the intentional advantage with Tonya Dalton. You can just be intentional advantage or just my name, and you can follow my podcast. Tonya Dalton is the best place to find me. You can find links to my books and the podcast there as well, but my books can also be purchased anywhere books are sold. Barnes and Noble targets Amazon.


Speaker1: [00:50:44] Awesome, and we’ll be sure to link to all of this in the show notes, and thank you so much for sharing all of these truth bombs with us. That’s not what I call it, because I feel like there in a lot of truth bombs that you dropped on us. And very insightful. So thank you so much.


Speaker3: [00:50:58] Thank you. Absolutely.


Speaker1: [00:51:02] I hope you enjoyed today’s episode of the Empowered Business podcast. Be sure to follow the show and leave a rating and review. I read each one and I love hearing from you. As always, you can find all of the links and information mentioned in this episode at Monica Fros podcast. Thanks so much for tuning in.


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