Episode 80: Turn ChatGPT Into Your Marketing Sidekick (for Just $20/Month) with Hayley Rissler

Monica Froese [00:00:01]:
Wait. ChatGPT can do that? Yep. And if you’re not using AI in your digital product business, you’re working harder than you need to. On Wednesday, March 26 at 1PM eastern, I’m hosting a free, no fluff crash course on AI for content creators and digital product sellers. You’ll see exactly how ChatGPT can be your full time assistant for just $20 a month. I’ll show you how AI can brainstorm, write, and even sell your digital products so you’re not doing all the heavy lifting. And I’m giving you a live real time demo of ChatGPT in action so you can start using it the same day. Listen, AI isn’t replacing you, it’s making you more efficient.

Monica Froese [00:00:42]:
If you’ve been overwhelmed by AI or just don’t know where to start, this training is your shortcut to making AI work for you. You don’t have to do this alone. Your AI assistant is ready to help. Let’s put it to work. Save your seat now at empoweredbusinesslab.com/training, and join me live on March 26 at 1PM eastern. I hope to see you there. Now let’s jump into the episode. Welcome to the Empowered Business Podcast where strategy needs action.

Monica Froese [00:01:13]:
I’m Monica Froese, and I’m here to help you create, sell, and scale digital products the smart way using AI and proven strategies to build a sustainable, profitable business. If you’re ready to turn your expertise into digital products that that sell and eventually grow into a thriving digital shop, you’re in the right place. Each week, I break down real world tactics, unfiltered insights, and bold business moves because building a digital product business should be sustainable, scalable, and designed for long term success. Let’s ditch the fluff, leverage AI to work smarter, and turn your expertise into a thriving digital empire on your terms. Let’s get started.

Monica Froese [00:01:55]:
Hello, everyone. Welcome back to the Empowered Business Podcast. This is episode 80. And for episode 80, we have a very special guest who I talk about all the time. We were just laughing before we started recording because she makes an appearance in almost every episode because I talk about her all the time, but she actually hasn’t been on the podcast since, we just checked, episode 28. So it’s been almost like 50 some episodes between and many years because we went on several hiatuses. So who am I talking about? None other than my unicorn. I haven’t called you my unicorn in a while.

Monica Froese [00:02:29]:
I don’t even know, like, there’s really no word. I don’t even have a word for her what she does in the business because it is very unicorn y. She pretty much can do everything I do and then some. Like, I can’t create graphics. And so who are we talking about? Drum roll, please. Miss Haley. Hello.

Hayley Rissler [00:02:46]:
Hi. I am so excited to be here. We’re gonna have a great conversation today.

Monica Froese [00:02:50]:
I know. Now everyone gets to peel back and listen to how we I mean, we’re always on Zoom talking, so this is just like an extension that they get to listen to. But since you were on the podcast last, you’ve done lots of interesting things because the last episode we recorded was about you being the operations manager. And now literally you’re a unicorn, but also

Hayley Rissler [00:03:09]:
what else are you doing? Yeah. So many things. So I have started my own business. Really, I do a lot of services now, but my business is called CopyClick Studio. And I have you as client. I do, you know, a lot of your marketing, graphics, emails, all sorts of stuff still very much in it and kinda doing a lot of the same things as I was when I was an operations manager. But I also have some other fun things that I do on the side. One of those is my draft membership, which is an email marketing membership.

Hayley Rissler [00:03:42]:
I don’t know if it’ll be open when this airs. I’m opening it today. But, yeah, that’s an email marketing membership where I help small businesses like solopreneurs come up with topics for their email marketing to help them email consistently. I’ve been throwing a lot of AI in there, which has been really fun to explore, which is what we’re gonna talk more about today. And then, yeah, otherwise, you take out the rest of it. She’d be plenty plenty busy. Oh, I’ve also had another child since that’s Right? Yeah. You did? And I moved across the country.

Hayley Rissler [00:04:14]:
So just a few little things that

Monica Froese [00:04:17]:
have, you know, happened. Shouldn’t be be be. So the deal he has three kids, seven and under.

Hayley Rissler [00:04:23]:
Yes. Yeah. Yeah.

Monica Froese [00:04:24]:
And his pet. And a husband. Yeah. She has a husband. I do not anymore, but she still has one.

Monica Froese [00:04:31]:
We like her husband. We call him can I say what we Yes?

Hayley Rissler [00:04:34]:
You can Okay. You can tell them.

Monica Froese [00:04:35]:
We call we call him Xanny Andy because he’s like Xanax in a bottle. I he is the calmest, most even keel person, and I just I always say we should just bottle him up, and then we wouldn’t

Hayley Rissler [00:04:45]:
need anxiety medicine. No. Because he’s so chill. And, you know, if, like, I’m spiraling, then he brings me down. Or if Monica’s spiraling, then I help bring her down, and then he brings me down. So really, he’s he’s the root of the, you know, even kill us of the business even.

Monica Froese [00:05:00]:
Yep. He is a well earned nickname. Yeah. Okay. So today, what we’re talking about is I feel like the question that we have been getting the most lately that we’re like, we should probably create some resources around this. And that question is how we’re using not only just how we’re using AI in the business because, honestly, we call it, like, our second employee for $20 a month, and it’s, I think, very true. It’s how we’re using AI, but going a step further than that, we keep getting asked basically how we’re training AI on our business voice. And I feel like we have me and you have different approaches to a degree of how we each trained our AI, but it has led to the same sort of point.

Monica Froese [00:05:42]:
And I think that’s what people really wanna hear about. So I think to start, we should say, and I’ve mentioned this a couple episodes ago, I did not embrace it till 2025 because I did not have the brain space in my personal life to embrace anything new. And so you embraced it before me. And you wanna talk about when you started? Yeah. So we

Hayley Rissler [00:06:03]:
were just talking about this before the call because I was trying to think back about my first interactions with opening chat g p t and putting something in there and what did that look like. And I think it was in July 2024 or so when we were starting to do some brainstorming for the Striking Gold Summit, which was our summit for digital shop, oh, creators, owners, people who wanted to open a digital product shop. And I remember we were working on coming up with a theme for it, and I was like, well, why don’t I just ask ChatGPT if it has some other ideas? And it helped us land on a title, on a tagline. And then from there, I was like, okay. Well, I’ve already told it all of this stuff about the summit. Maybe it can help me come up with some sales page copy, some email copy. So at that point, then I started kind of feeding it my past emails that I’d written and, like, emails for past launches and saying, okay. Here’s my writing style.

Hayley Rissler [00:07:00]:
I really just wanted to overload it with my voice so that it could basically imitate me because, you know, we all know that AI is only as good as how well you train it. Right. So I didn’t wanna just say, like, write me an email because I’m also very picky and have very high standards on the content that we put out. So I wanted to make sure that what it’s writing for us was gonna be usable. And it was gonna save me time versus making me take longer to do things. Yeah.

Monica Froese [00:07:30]:
One of the things that stood up to me that you told me you were doing before I embraced it, Haley writes all of our emails. I think I’ve written one in the last six months, maybe. Mhmm. Yeah. I don’t write the

Monica Froese [00:07:42]:
emails, which is funny. I always say

Monica Froese [00:07:43]:
because my mom will be like, hey. I read your email. And I’m like, mom, it came for me, but I did not write that. That would be Hailey. So you would ask AI to help you, like, craft the storyline or the hook, and then you would take it to the finish line and make sure that it was in our voice, and it was punchy enough. And then you would feed it back to chat GBT and say, hey. This is the version you came out with, but this is the final version that we use. So you would get momentum over the months where Yep.

Monica Froese [00:08:12]:
You kept training it on making it better, essentially, the voice.

Hayley Rissler [00:08:16]:
Yeah. Exactly. Because I would finish writing something, and then I would say, okay. Here’s the final one that I did. Please look for the differences in this and make notes about it for the tone of voice that I want you to have. And so I was like, okay. Got it. Memory updated.

Hayley Rissler [00:08:29]:
So it would know for the future, like, okay. This is how she likes things structured. Here are the types of words that we use or what we don’t use. I really hate jargon, so it tries to cut that out, etcetera, etcetera. So really doing that consistently over several months. I mean, I still do it. I don’t do it quite as often now because it’s pretty dialed in. But when I was starting to use it, really having a heavy back and forth with it throughout the editing process has helped me get it to where it is now.

Monica Froese [00:08:57]:
And one of the things that I’ve done that’s a little bit different because I always think my mode is in the business of putting out content has been much more voice. I don’t really love sitting there and writing. That’s why I, the fact that I started as a blogger is kinda funny. In school, I used to say, like, when they assigned essays, ugh, can I just take a test instead? Out in the opposite. Yeah. I could not stand essays. And so my mode of putting out content is very verbal. Mhmm.

Monica Froese [00:09:26]:
So what I did was I started downloading transcripts from all these episodes of the Empowered Business podcast and our private podcast, the Monica memo, which is in the society. But also, I do a lot of coffee chats, and I’m really good off the cuff. I think some of my best things that come out of my brain and out of my mouth happen when someone asks me a really good question, and I’m like, oh. And I started uploading those into ChatGPT. And there’s things when you have ChatGPT is it called ChatGPT plus? Is that the Yeah. I think so. It’s the $20 a month tier that we both pay for it, and you can create folders. And in those folders so, like, I have a folder called empower business.

Monica Froese [00:10:04]:
I have a folder called redefining mom. I have a folder called personal. And under empower business, for example, you can load in that folder a bunch of essential content that you wanted to know about that topic. So I’ve slowly been getting all the podcast transcripts up. The other thing I do is AI has helped me write a lot of these recent podcast outlines. And after the episode is done, I take the transcript, put it in, and say, hey. This was the final episode. So you helped me with the outline, but this is what I ended up coming out of my mouth.

Monica Froese [00:10:35]:
And so as I’m creating more podcast episodes, I have noticed that it has gotten way better

Hayley Rissler [00:10:40]:
on the outline. Yeah. Abs that’s a really good idea. I never even thought about that, but, you know, it’s incredible the things that we can do with taking audio and putting it into written form as well. Like, Castmagic has been one of the best tools we’ve used for that. Even last November, December, I was creating a product, and one of my workflows when creating a spreadsheet is to record an instructional video. And so I created the spreadsheet, and then I recorded, like, a five or six minute instruction video where I just clicked through the tabs. I explained it.

Hayley Rissler [00:11:12]:
Well, then I took that instruction video, put it into Castmagic. And because it was my verbal recording of going through this whole spreadsheet, it was able to write emails, sales copy, the product description, all of this stuff from just the instruction video that I recorded. And since it knew my tone of voice, that was, like, one of the first times I used audio to kinda help train Chat GPT to come up with more content. And I was like, oh my gosh. This is so much easier than having to do all of this other stuff from scratch.

Monica Froese [00:11:40]:
Okay. That’s interesting. Let’s talk about the difference between ChatGPT and Castmagic for people who don’t know the difference. So these are the main AI tools that we use in this business. I’ve kind of looked at it like ChatGPT helps me it’s like a I have a conversation with it. It is as if I’m on Zoom with Haley, except I’m having a conversation with a robot essentially, who I am making smarter every day by having these conversations. And I use it to create a lot of our content that is going out, content that’s, like, from scratch, like podcast episodes. You use it for emails.

Monica Froese [00:12:18]:
I use it for brainstorming. Brainstorming’s huge. Like, I just did it for Saint Patrick’s Day. I said, hey. I wanna do a forty eight hour flash sale in the Empowered Shop. Can you give us some cool marketing campaign ideas to do that? Castmagic, on the other hand, is you basically take content, like audio, video. You upload it in there, and then it gives you a transcript, but then you create content. And, basically, you can theme I can set up these workspaces, and I’ll say, okay.

Monica Froese [00:12:44]:
Everything in this workspace is gonna be a podcast episode. And it has these predetermined prompts for podcasts of all the things you might need content wise. So you upload the transcript, and then it’s gonna give you titles and descriptions and podcast show notes and emails. And you can also add in custom prompts. So that helps us take the content. Like, Chat GPT helped us create the content and come up with the ideas, and then Castmagic helps us push it out in an organized fashion. That’s how I see it. Do you see it differently?

Hayley Rissler [00:13:12]:
I view it the same. I will say that since I’ve trained ChatGPT so well on my voice, if I need copy that’s more polished, more in our brand voice, etcetera, I will take the transcript from from Castmagic and give it to my chat GPT and have it write more branded copy. But Castmagic is really helpful for me when I need, like, a time stamp list of what’s in the video or I wanna pull out snippets or something like that. It’s really good at just dissecting the content of it. Whereas, ChatGPT without extra add ons, it can’t listen to audio. Like, it can’t generate a transcript unless you use one of the extra add ons that you have to eventually pay for. So that’s why I use Castmagic for getting the audio transcript.

Monica Froese [00:14:01]:
Yeah. So two things that Castmagic has done pretty well for us. One, we are now updating the entire empower Business Lab, and there’s a lot of new videos in there. So when I put the video into Castmagic, it time stamps it’s not just the transcript I’m looking for. I’m also looking for time stamps of key points that we’re talking about so people know in the video, basically, the video description that we put in the course site. The other thing we found out with editing the podcast that’s been super helpful is it will pick out catchy quotes from the transcript and tell you it will actually snip the audio for you and show you exactly where in the audio it is, and you can download just that snippet of the audio. And that’s great for, like, audiograms if you ever see those go out on our Instagram. Mhmm.

Monica Froese [00:14:44]:
Those two things it’s helped with. Funny you mentioned though how ChatGPT, since we’ve trained it so well on our brand voice, just yesterday, Natalie came to me and said, here are the titles for the next podcast episode that Castmagic came up with. And I was reading it on my phone, and I was like, I don’t like any of these titles. And so I said, hey, Natalie, can you give me the transcript from Castmagic? And I went and I had mapped out that episode in Chat GPT already. So I gave the transcript to Chat GPT, and I said, here’s the final episode. Remember this. Also, can I have 10 catchy titles? So much better. The titles were so much better out of Chat GPT.

Monica Froese [00:15:19]:
So it is amazing over time the more you give to it and train

Hayley Rissler [00:15:23]:
it, and also tell it what you dislike. You do that a lot. Right? I do. I’ll call it out and be like, I don’t like this line. It needs something else. Like, I just did that this morning. I was writing an email, and I was like, I don’t like this line. I want it more centered around a different topic, or I wanna make sure to talk about this, and I’ll have it rewrite it.

Hayley Rissler [00:15:41]:
But it’s interesting that you bring that up because it really goes to show that AI is only as good as the person behind it. And for the people who have been worried that AI is taking over, it’s only making us more productive. Like, I told my parents because I was visiting them, I was writing an email, and I was like, look, I wrote this email and I used AI to help me come up with the finished product. But it still took me an hour and a half to draft the email. It wasn’t like I just said, okay. This is what I want an email about. Write it for me. Okay.

Hayley Rissler [00:16:08]:
Done five minutes. It still took me a while because, like I said earlier, I have high standards and I want it to still sound good. I want it to sound like me, but I will say that the finished product that I end up with for email, sales copy, it’s so much more polished now that I’m working with AI than before.

Monica Froese [00:16:30]:
Yes. Okay. This brings up a really good point that happened to me recently. And I I was talking to you about this, which is we are redoing a lot of our quick win workshops to have an AI spin. And the first one we’re doing is around online business goal planning. It’s kind of dual purpose. One, I have not been in a goal planning mindset in a long time because of everything that happened in my personal life, and I really wanna get back to it. And so

Hayley Rissler [00:16:54]:
I thought this was like

Monica Froese [00:16:55]:
a fresh way to do it. Well, it ended up being a very interesting project for me because what I did was I took the transcript from the original webinar, and I took all the slides, and I downloaded them into a PDF, and I loaded them into ChatGPT as a baseline. So now it’s like, here’s everything that I taught the first go around. Here are the slides that go with it. And what I discovered from it is it’s kind of two dual things that came to mind. One, I was like, I had to create all of this content by myself for it to understand me so well around this topic. That first iteration was all out of my brain. There was no assistance whatsoever.

Monica Froese [00:17:28]:
And we’ve just created so much content without AI that we have a really good baseline. So I actually encourage people, if you’re, like, new to creating content, really challenge yourself to create content outside of AI first.

Hayley Rissler [00:17:40]:
Mhmm.

Monica Froese [00:17:40]:
That’s gonna help educate it even better. So what ended up happening was it was interesting because I said, here’s what I did. Now we wanna infuse AI into the goal planning process to make it more streamlined and easier and speed it up and get additional insights that we might not think of on our own. And the way it took it made no sense. To be honest with you, like the original outline it gave me, I was like, this is not helpful at all. Critical thought, Right? Here, I gave it all this baseline content, and I still was like, I don’t think this is gonna resonate with people. So I went back to it and said, hey, I actually wanna follow the flow of the original presentation, which came out of my brain, but I wanna infuse in the different areas AI. I don’t wanna switch up the whole thing.

Monica Froese [00:18:22]:
And I had to really work quite hard on prompting it with what I wanted to get the finished polished result. And I think that’s a really good testament to, like, you just can’t plug stuff in and expect magic to happen. It’s not magic. You still have to use your own expertise in the topic to make it usable.

Hayley Rissler [00:18:40]:
Absolutely. Really, very rarely. I mean, I actually can’t even think of a time when I went to it and wanted it to create something from scratch. Even last week, I was working on an outline for the new branding quick win workshop that I’m doing in April, and I wanted to first work on kind of a general outline. But I still spent probably, like, ten minutes just giving it my rough draft ideas of, like, I know I wanna talk about this, this, and this. This is a big point that I wanna make sure that we stress in the promotional materials. And I feel like you have to, as a person, write the rough draft for AI then to go off of. You can’t expect AI to do the rough draft of what you’re doing because that’s a recipe for disaster.

Hayley Rissler [00:19:23]:
But the thing that I love is that I can give it the roughest of rough drafts, and it will turn it into something pretty. And I joke that, you know, AI doesn’t have three kids that it also has to manage. Whereas I do. And so my brain sometimes feels like it has just gone through a salad spinner, but, like, AI is coming in fresh to every conversation. So I can bring it my salad spinner messy brain, and it, like, puts it together and helps me verbalize my thoughts. And I’m like, okay. This is the direction I wanna go.

Monica Froese [00:19:51]:
Yeah. It’s really good for structure. Honestly, most of my time prior to AI was spent trying to get everything extracted from my brain and putting it in a logical format. And it can really help you with structuring things quite a bit. We get asked two questions a lot. One question I got asked recently in a coffee chat for our membership, which was basically, Haley was training her Chat2BT on

Hayley Rissler [00:20:17]:
your business, essentially Mhmm.

Monica Froese [00:20:17]:
Before you. How did I end up mirroring it essentially Mhmm. Before you. How did I end up mirroring it with my chat GBT? Because we don’t share an account. We have our own, and we actually named ours. Hers is named you wanna tell her? Pip. We love Pip. And I named mine mafia after the Bills mafia.

Monica Froese [00:20:32]:
I have trained it, and it knows not to make fun of Josh Allen. And it’s actually really funny and infuses Buffalo Bills humor quite a bit. And Yes. So we named mine mafia. Totally separate accounts though. So Mhmm. I started early January really diving in, and I was getting pretty generic copy out of it. And I knew that.

Monica Froese [00:20:49]:
I’m like, Haley’s gonna ask this. She’s not gonna like this. So you ended up getting me a branding guide. You wanna talk about how you got that?

Hayley Rissler [00:20:56]:
Yes. Okay. So at this point, by January, I had been using ChatGPT pretty regularly for, I would say, like, maybe three, three, maybe four months, pretty regularly writing helping me with a lot of email copy, sales page copy, etcetera. And Monica would bring ideas to me, and I would then run them through my chat g p t to get them to better match our brand voice, come up with new ideas, etcetera. So one day, I was like, you know what? I bet that I could have my ChatGPT, Pip, write a tone of voice branding guide that I could then give to Monica and have her put it in hers so that it’ll help match up. I don’t remember the exact prompt I used, but I basically told it. I was like, hey. I want Monica to be able to write in the same tone of voice that you helped me write with.

Hayley Rissler [00:21:45]:
Can you please write a branding guide that she can give to her chat g p t to help match up the voice? And it was, like, the most beautiful output of the pure essence boiled down of our brand voice. And it was like, we say this, we don’t say this, and just calling out all of these things that I didn’t even realize we were regularly doing in our copy. And it was just magic. It also made me so proud of the brand that we’ve cultivated because, you know, we do have a unique style and we’ve worked on that for a lot of years. And the fact that we’re able to train GPT to help us with that has just been, you know, pretty self.

Monica Froese [00:22:27]:
The first iteration, wasn’t it? Like, it came it’s did you do any cleanup to it or

Hayley Rissler [00:22:32]:
No. That pretty spot on? It came back spot on. And so then I gave that to you. But, you know, I think a really good thing that I appreciate about ChatGPT is its ability to reflect on itself, I guess. So I can say, okay. We have this process, but can you please explain this process so that somebody else can do it? And so instead of me having to think through all the steps and write out this outline, it just does it. So, like, when I say I need a branding guide, it knows what a branding guide tone of, like, you know, tone of voice guide is. And I don’t have to say, like, please also include words that we use and words that we don’t use.

Hayley Rissler [00:23:14]:
It just knows. And so the fact that I could ask it to do that, and then it just gave me this gorgeous word document that I could give you and you put in yours, it also had instructions for what to tell your AI assistant to do was just chef’s kiss. It was just incredible. So this leads into then what I did with it. Okay. So she gives me this three page guide and I downloaded it into

Monica Froese [00:23:38]:
a PDF and I put it in the folder. So it was a specific to the empowered business. And so this is gonna lead into the next part, which is how we differentiate brands and how we train it. So, an empowered business brand guide. So I put it in the files under empowered business, and I told ChatGPT what it was, and it pulls from it as now that’s like a core piece of content that it pulls from when I ask it to create copy. Then what happened was we got into relaunching redefining mom, but we really when you were training AI, we were not talking about redefining mom. It was just empowered business. And you had experience in the fact that you also had copy click and you were using it for both.

Monica Froese [00:24:17]:
So you were already figuring out different ways to differentiate, but you didn’t really have anything on redefining mom. And I took a little bit of a different approach, which I honestly really recommend for anyone who’s been in business for any amount of time, because it was super helpful at check GBT understanding me. So what I did was one Saturday, my daughter thought I was a little nutty because, you know, the the Bruce Almighty meme where he’s, like, typing a million miles? She said that’s what I was doing. Because basically, I sat down and I said, hey, I am going to tell you the story of my business. And I just everything that came out, and I talked about the empowered business, PIM practical, the empowered shop. I talked about redefining mom, the origins, the history, how it all came together. Oh, I also fed it things like testimonials from our sales pages. So it could understand and it comes up with really creative ways to use testimonials that I still wanted to use in the business.

Monica Froese [00:25:07]:
But, basically, anything I could think to tell it, I told it. And it was just like I a huge massive brain dump. And then at the end, I said, hey. Based on everything I told you, can you create a timeline of my online business journey? And it was remarkable. I was blown away by how accurate it was. I only had to tweak little things like maybe was off by a year on something that we did, but pretty much had it. And then I said, can you write me my brand story? If I was gonna go on stage and talk about my journey and online business, could you write a brand story and how to do that? I said, we have two sides of the business now. We have empowered business and redefining mom.

Monica Froese [00:25:40]:
Can you, in two to three sentences, define each brand? And it did that. Now I keep empowered business and redefining mom in its own folder. So then I went to the redefining mom folder and I said, this exact prompt you used, I asked what it was about the branding style and writing guide, and I put it in and it came out with one. We did I think I gave the branding style, and then I also asked it for the history of redefining mom. And I gave it to you and Natalie, and you guys could upload that as a baseline to start with the redefining mom voice.

Hayley Rissler [00:26:11]:
Mhmm. I don’t

Monica Froese [00:26:12]:
know how often yours confuses brand voices. I have had some things come back on the Empowered Business side that infuses some mom stuff, and I’ll say, hey. No. Redefining Mom is a separate brand. Remember? And I always say, remember that Redefining Mom is a separate brand, and we don’t talk to just moms on Empowered Business or whatever it Yeah.

Hayley Rissler [00:26:30]:
Yeah. It’s been experience keeping them separate. But, really, AI has done a really good job at keeping them separate for the most part. Yeah. Because I have it help me with some copy click stuff because, you know, I have an email list over there. I send weekly emails. I talk more about personal stuff over there, whereas empowered business is, like, more about you, and I don’t often write emails from my point of view for empowered business. So sometimes it’ll write something, and I’m like, no.

Hayley Rissler [00:26:59]:
Write this as Monica’s point of view, not Monica. So I have to have it, like, change a little bit there. But I also sat down with it one day, and I was like, okay. I need to give you an overview of the the brands, who owns what, whose voice we’re talking from so that you can keep these separate. I was like, I think we need to have, like, a little come to Jesus moment here because we gotta set something straight. But since I’ve done that, I don’t really ever have issues with it. I will say that I think my ChatGPT really tends to separate things by product because I’m so often working on something related to a specific product that I’m like, okay. This is for the AI goal planning.

Hayley Rissler [00:27:40]:
Okay. This is for the quick workshop on branding. This is for our Empowered Business Lab AI, digital shop experience. And so I feel like rather than by brand so much, MyChat GPT works a little bit more by product. That’s interesting. Yeah.

Monica Froese [00:27:55]:
Well and also really good for people to see that we are both working on content for the same brand. And just by nature of how we work and think, it’s, like, a little different. Mine’s definitely on the brand level. That’s how I see it and how I’ve trade it, and yet you’ve gotten yours on the because and and now that you say that, that’s actually very interesting because there’s times that I noticed that mine will confuse products, and I have to say no. No. No. That’s not for because I’m working on you know, that makes a lot of sense because I feel like I’m working on multiple products a lot. And I’m switching back and forth between podcast and, like, more general themes.

Monica Froese [00:28:29]:
And then I’ll one day be inside of the Empowered Business Lab, but then I’m jumping over to goal planning and Yep. I have content. So I think I confuse it sometimes in that level. So I do have to clarify it. Okay. I know people ask this a lot too, getting used to using AI, and it can feel overwhelming and how to just get started. I have some ideas about that, but do you wanna talk about how you use it outside of business as well? Because you use it a lot too outside of business.

Hayley Rissler [00:28:54]:
Oh, sure. Yeah. Actually, this is really interesting. So two things. First, I wanna talk about what I did with my daughter a few weeks ago because she was getting her tonsils out. And I love, like, little holidays and the tooth fairy, like, all of those little parent things to make kids’ lives fun. I love all of it. So she’s getting her tonsils out.

Hayley Rissler [00:29:12]:
She’s four, and I really wanted to do something special for her after surgery. So I went to Pip, my chat GPT, and I said, hey, Pip. My daughter’s getting her tonsils out. I wanna make sure that she feels special. What can we do to help make her comfortable, etcetera? And it came up with the most genius idea called the tonsil fairy, which is basically like the tooth fairy. But the tonsil fairy comes and brings, like, a basket of gifts, and also it wrote me a whole poem from the tonsil fairy about how it takes your tonsils and turns them into stars in the sky. It was so good. Anyway, it was wonderful.

Hayley Rissler [00:29:50]:
It was such a hit. It went off really well. So I love using Chat GbT for coming up with creative ideas, like off the wall ideas like that because I love doing them. But, again, I have three kids, and I am not always the most witty off the wall person because I’m stressed out. So that was a huge hit. Now another thing I did yesterday was I am running a half marathon in a couple weeks, and I’ve had a really hard time getting my nutrition dialed in. And so I went to my ChatGPT, and I said, hey. These are my nutrition goals.

Hayley Rissler [00:30:24]:
I’m having a really hard time meeting them. Can you help me come up with a meal plan that will follow me as I have really heavy running days or on days when I don’t run? And can you help me start to map this out so I can make some improvements? And it came up with just the best outline for me that has totally inspired me to dial in my nutrition leading up to my race. So it’s been really helpful. And now I’ve started a new spreadsheet that I’m creating so that I can track all of this stuff and really get a better handle on my nutrition. And that was, like, a very different off the wall thing that I asked my chat g b t for. But it’s funny because I feel like I’m, like, write an email about AI enhanced goal planning. And then I’m like, my daughter is getting her tonsils out. Like, thank you for keeping up with me, Pip.

Monica Froese [00:31:16]:
I’ve asked it how to reject a guy. Like, which is one of my favorite ways to use it. I actually run into these kind of videos a lot on TikTok or into a video that was like, my new BFF in dating is ChatGPT because, you know, like, the stereotype that all the group text with all your girlfriends and you send screenshots, you’re like, well, how do I respond to this? Basically, you can just ask ChatGPT. Does not disappoint, by the way. It was the best rejection I’ve ever given, and and they weren’t mad. It was just very well written. Mhmm. But, yeah, it definitely tracks.

Monica Froese [00:31:44]:
And one of the things I tell people about if you’re like, I don’t even know where to start to use this. If you’re gonna go to Google for something, go to chatgpt instead. And this probably has bigger implications for all of us as content creators when it comes to search engines because I know a lot of our content can be found on the Internet, and I think that’s a whole bigger conversation. But that’s what I started doing. Like, when I knew that if I don’t get on the AI train, I’m gonna get left behind, the first behavior I changed was, oh, if I’m gonna go Google that, let me start a chat and chat GPT. And I remember one of the first ones I did, and I was like, oh, wow. This cut out a lot of time, was I had returns I had to make from Old Navy factory outlet. And so first I wanted to know, can I make this to a regular Old Navy store because I would have to drive further to go back

Hayley Rissler [00:32:30]:
to the factory outlet? Mhmm.

Monica Froese [00:32:32]:
And then I knew there was a thirty day return policy, and I was a few days over that. So I was like, and do they honor returns over 30? And what it did was it aggregated an answer, it because it took stuff from the official Old Navy website, but it also searched different Reddit threads. And so basically, it aggregated an answer for me that I would have had to click through to multiple different web pages and figure it out all on my own. And that’s when it kind of really clicked that, oh, this cuts out a lot.

Hayley Rissler [00:33:00]:
Even with Googling, it cuts out a lot of our extra work. Totally. Well, it’s funny you say that because yesterday I started by going to Google and searching for, like, meal plans for runners, and none of them were hitting the mark for what I needed. So I was like, well, I guess chat g p t could probably come up with a custom one. And so I spent five or ten minutes writing out, like, here’s where I’m struggling, but I also really love sweets. And so I need to have sugar in my meal plan. And what can you come up with me? And, you know, I might not use all of what chat GPT gave me, but the fact that it got me excited about taking action about it is something that I’ve been searching for for months and have not been able to harness. Well, this is interesting

Monica Froese [00:33:43]:
because when I started dabbling into it for meal planning, mine came from my custody schedule because what I was finding is ordering food when you have a grown man here seven days a week is much different than ordering food for three ladies. And two of them are only here half the time. So I found myself feeling like I was wasting a lot of food because I have a five five two two custody schedule. Especially on those two two weeks, They’re only here for two days. So if I order a bunch of fruits and stuff, they’re gonna be bad by the time they get back to me. Even bread, dairy, my girls love their chocolate milk, and one daughter always wants milk for cereal, and I don’t eat cereal. So if they’re not consuming it, it went to waste. And I was like, there’s gotta be a better way.

Monica Froese [00:34:25]:
So I originally went to chat GBT with wanting to reduce food waste, and I explained my custody schedule. But then I realized I have unique dietary needs because I had gastric sleeve surgery. And so I explained to it, I have to lead with protein, then I go to veggies, and then a starch. So I wanted it to make me a meal plan based on me having the surgery, this types of stuff. I gave it ideas for things that I regularly eat, and I wanted it to reduce waste. So I wanted it to tell me when to order things so that I’d have just enough for when the girls were here and what I would order. And I set a challenge for it. I said, I wanna keep when I have a five day stretch without the girls, I want to eat on $60 or less in those five days and not waste food.

Monica Froese [00:35:09]:
How would Google have done that for me? No. It couldn’t have. And it just was really awesome. And then I started saying, oh, by the way, I have an air fryer. Then I started telling you all the things I have around my kitchen. And the other day, I just did a huge pantry cleanup, which I will fully admit, I was a little shocked that there was still stuff in there from when my ex lived here. I was like, oh, okay. So we had not cleaned the pant and I’m a very organized clean person Ever I won’t my life will tell you that.

Monica Froese [00:35:35]:
And I was like, wow. Okay. This pantry clearly needed it. And then I gave the whole inventory of what was left so much better now. So much cleaner. I was like, why do I have two worcestershire? However you say that sauces. Worcestershire. I was like, what? I don’t I barely use this stuff.

Monica Froese [00:35:49]:
Why are there two in here? And I fed that inventory to Chat G Boutique, so now it could be even better with helping me reduce food waste because it knows everything I have in my pantry.

Hayley Rissler [00:35:58]:
Yep. Incredible.

Monica Froese [00:35:59]:
It really is. It’s like we pay $20 a month to not only have an assistant in the business, but I have basically a personal assistant as well. It’s absolutely incredible. And I guess I don’t mind plugging this. So we already mentioned that we’re relaunching redefiningmom, and we had all these plans for relaunching, and we still do. Like, there’s brand new content pillars that we’re building on the brand, and we launched redefiningmom.shop, all this fun stuff. But since we’re so heavily into this AI stuff and it’s exciting to us, we’re doing what we’re calling AI mom hat workshops around, like, budgeting, meal planning, kids’ activities, like, free kids’ activities to keep your kids busy. And I can’t remember what

Hayley Rissler [00:36:35]:
the fourth one is. Budgeting, organization, like, household

Monica Froese [00:36:38]:
Oh, time productivity. Yep. Yep. Yeah. And, honestly, I haven’t been excited to create something in, like, two years, essentially. The last time I was excited to create anything was when we did the digital shop experience in early twenty twenty three. Because AI is so it helps think outside the box.

Hayley Rissler [00:36:54]:
Mhmm.

Monica Froese [00:36:54]:
And that’s what I love about it. But also, just keep in mind, and when people are worried about it’s gonna replace us, one thing that comes to mind is, I always say, because we’re creating a divorce planner right now, and I’m like, it didn’t get divorced. It doesn’t have feelings. It can’t possibly understand the emotional turmoil that it really was going through this. But what it can do is it can help me structure the content

Hayley Rissler [00:37:15]:
of the planner to make it easier for people to get through, but it will never feel it. It can’t feel. And I think people gotta keep that in mind when they think it will replace us. Totally. Because people are always going to connect with people. Like, we are feeling people, and AI can only guess at feelings because it doesn’t have feelings. And so I think as we move further and further into this world of AI, the stuff that’s gonna stand out and get traction is the stuff that still has that human voice in it, not the stuff that’s purely brainstormed by AI and created by AI. Like, the magic in our products still comes from us, and that’s not going anywhere.

Monica Froese [00:37:56]:
A %. And when I come across those TikTok videos of the people who are like, you can make a million dollars by creating digital products using AI, and it’s gonna take you five days. Don’t listen to garbage like that. People are still discerning. We still have brains. I used to say this all the time about data, garbage in, garbage out. I’ve seen that with AI. If you don’t give it good information, it’s garbage in, garbage out.

Monica Froese [00:38:20]:
And so our brains are still very, very integral to this process. Absolutely.

Hayley Rissler [00:38:25]:
Do you wanna talk about the cool little thing we made?

Monica Froese [00:38:27]:
Yeah. I was just thinking this is a good time to to help people with. Yes. Well, you made it, so you

Hayley Rissler [00:38:32]:
tell them about it. Okay. Yes. So we made a super simple, awesome little guide called teacher AI to think like you, and it is how many steps? Like, six or seven steps that lead you through like, they’re basically prompts to help you get AI onboard with thinking like you, thinking like your brand, but it just gives a little bit of structure to it to make the process easier for you. So whether you have just one brand or multiple brands, this little guide will help you help your AI assistant navigate your different brands and talk in your tone of voice and just sound like you. So, you know, it makes your job a lot easier. Yes.

Monica Froese [00:39:13]:
And we’re gonna be putting that in the empowered shop, so we’ll make sure to link to it in the show notes. And, also, do you wanna tell them how they

Monica Froese [00:39:20]:
can find you on CopyClick?

Hayley Rissler [00:39:22]:
Sure. Yeah. So I am on Instagram at copyclick.co. But, really, for the best experience, I would go to my website, which is just copyclick.co. I have a newsletter sign up on there and sign up for my emails because I email every Tuesday. I try and give a little AI hack to help you write emails better, usually using AI, but people love my emails.

Monica Froese [00:39:45]:
So Honestly, Haley is a really good copywriter. And when you’re listening to this, knowing that she is still using discernment, she’s not just, oh, AI wrote it for me and I’m just throwing it in and that’s what you’re getting.

Hayley Rissler [00:39:56]:
It’s very much her still. I’m still here. I’m still human. I know. I have not been replaced. So moral

Monica Froese [00:40:02]:
of the story, don’t listen to people out there that are saying, one, the AI is gonna take over everything. It’s not. I don’t do the fear mongering like that. But, also, the people who are really gonna succeed with AI are the people who are still putting critical thought into how they’re using it and the outputs that they’re getting and not just taking copy paste and that’s it. That’s never what we’d advocate. So I’ll also mention that depending on when you’re listening to this, how we create digital products with AI is going into our Empowered Business Lab. We’re redoing it. It’s now called Empowered Business Lab AI.

Monica Froese [00:40:35]:
So I won’t give a direct link in this episode because it will change based on like, right now, it’s a wait list. But you can always figure out where we are in the process by going to empoweredbusinesslab.com. Because whether it’s open or you wanna get on the wait list or you have a training coming up, you can go there. I think we are, like, halfway through it with updating it. And I think it’s honestly a game changer for people who are creating digital products and still wanna make sure that they’re not doing the junk in, junk out. Oh, yeah.

Hayley Rissler [00:41:01]:
Yeah. Because, you know, we have a lot of prompts and stuff in there, but, you know, those prompts are coming from our experience. And first and foremost, we always wanna make sure that your voice stands out in the content that you’re creating, and it’s not a robot’s voice. So everything that you know, as we’re helping our students create digital products and empowered business lab AI, it’s always with the thought of putting themselves, their experiences, and all of that stuff first, and then just having AI help them do some of the heavy lifting to get it to the finished product.

Monica Froese [00:41:32]:
100%. And so, basically, there’s a lot of fun stuff up and coming that we’re coming out with the help of AI, including I mean, you definitely with CopyClick are very helpful with people with their email marketing and AI, and I know that that is one of the hardest things that people struggle big time in online business getting out regular emails. I mean, I don’t even have to put out my emails because you do it for me, and I still find reading your emails very, very like, I get ideas from them, especially with when it comes to emails. So if you’re listening and you struggle with getting out regular emails, go get on our list because she will help you get out regular emails, which is I will. Incredibly important part of business. Okay. To end this, one, you’re gonna go follow Haley on Instagram at copyclick.com. Right? You’re gonna go to copyclick.com and sign up for her email list.

Monica Froese [00:42:18]:
And then you’re gonna head on over to

Hayley Rissler [00:42:19]:
the Empowered Shop and grab our guide called Teach your AI to think like you. Yay. Okay. Well, thank you for having me.

Monica Froese [00:42:26]:
Yeah. Thanks for joining me on today’s episode. Yeah.

Monica Froese [00:42:31]:
That’s a wrap on today’s episode, but your next step starts right now. If you’re serious about selling digital products and want the AI powered tools expert strategy and real human support to make it happen, then you need to check out the Empowered Business Society. Inside, you’ll get AI driven trainings to create and sell digital products faster, a private community for expert feedback and real time support, exclusive access

Monica Froese [00:42:55]:
to the Monica Memo podcast.

Monica Froese [00:42:56]:
And if

Monica Froese [00:42:57]:
you go pro, you’ll get monthly marketing shortcuts, live q and a’s, and 20% off of the empowered shop perpetually. Because smart business owners sell smarter, they don’t work harder. And the best part, You can get started for as little as $9. The best business growth happens when AI and real humans work together. Ready to make your next move? Join us inside of the Empowered Business Society. You can check us out at empoweredbusiness.co/society. See you in the next episode.