Monica Froese:
Welcome to the Empowered Business Podcast, where strategy meets action. I’m Monica Froz and I’m here to help you create, sell and scale digital products the smart way, using AI and proven strategies to build a sustainable, profitable business. If you’re ready to turn your expertise into digital products that sell and eventually grow into a thriving digital shop, you’re in the right place. Each week I break down real world tactics, unfiltered insights, and bold business moves. Because building a digital product business should be sustainable, scalable, and designed for long term success. Let’s ditch the fluff, leverage AI to work smarter and turn your expertise into a thriving digital empire on your terms. Let’s get started. Welcome back to the Empowered Business Podcast.
Monica Froese:
I’m your host, Monica Froz, and today we’re talking to someone who proves that when you stop waiting for the perfect idea and start taking action, massive things can happen. My guest, Becky beach, is a million dollar digital product seller and the powerhouse behind coachbeckybeach. Com. She’s been featured in Business Insider and Forbes, and she’s built an entire digital product empire, from blogs and PLR stores to memberships, AI masterclasses, and now her own AI shop. While working from home in Dallas with her husband, son and three fur babies, Becky didn’t build one business, she built four. Yes, I just said that. Four. And in this episode, she’s breaking down how she hit her first 100k month, how she manages multiple income streams without a huge team, and how she’s using AI to scale even faster.
Monica Froese:
If you ever thought I don’t have time to build another product or I need a bigger team to grow, Becky’s story is going to flip that belief right on its head. So grab your notebook because this one’s packed with practical strategies you can use to diversify your revenue and simplify your business without burning out. So let’s dive in. Becky, welcome to the Empowered Business Podcast. I am super excited to be talking to you today.
Becky Beach:
Oh, you too, Monica. I’m really excited to be here.
Monica Froese:
Becky, I feel like you’ve been in my world for a very long time and I actually am surprised you’ve never been on the podcast yet. And what attracted me to having you on the podcast today was, well, I mean, there’s so many reasons you’re awesome for one. And two, you sent an email a few months ago where you talked about how you had your first a hundred thousand dollars a month and you laid out all the ways that you all the revenue streams essentially to get to that a hundred thousand dollars and my mind was blown. So that’s what I want to talk about to start today’s conversation. But before that, let’s introduce you to the audience. Tell us a little bit about yourself and your entrepreneurial journey and particularly, what are you now?
Becky Beach:
Oh sure, Monica. Well, I got started while I was pregnant with my son Brian. He’s now 10 years old. I had out of a blog called mombeach.com and I was going on there to talk about the trials and tribulations of being a working parent. And I would share recipes and I wasn’t really serious at first. I would just post, you know, once every couple weeks and it’s more of a hobby if anything. And then I got serious about it when I had this horrible boss. It was probably when Brian was like 2 years old, just about I had this awful, toxic boss.
Becky Beach:
And he would constantly tell me I wasn’t good enough, crave enough, I wasn’t worth my senior level title. And then one day in his office, I just let him have it. I say, hey, I don’t appreciate you talking to me like this. And I even stood up cause I’m six feet tall and he was probably about like to my neck and I just looked down at him and said that. And then the next thing, I’m being fired. So then I decided to get really serious about my blog and I was working really hard. I spent about six weeks with no job. So I got really serious about it and then I decided to, you know, have digital products and that really helped boost my income.
Becky Beach:
And then I got a big boost of traffic over Covid to my blog that helped grow it even further. And then I started other businesses like PLR beach where I helped people create their own commercial use printables they can sell as their own like templates. And then I got into, you know, a membership and doing coaching, creating several courses to feed the membership. And so I’m here today and I got several revenue streams going from different I sell books on Amazon, I sell print on demand on redbubble, like printables on Etsy, teachers, pay teachers, my own stores. And I opened a new store called BeckyBeach AI where I sell AI masterclasses and GPTs and I have my AI courses there.
Monica Froese:
So can we lay out for everyone? Because since I’ve been in your world for so long, I’m aware of all the different businesses you have. But from a high level, how many different businesses would you say you have and can you tell us the name of them and what falls under each.
Becky Beach:
Oh sure. So I have the mom beach blog and that gets revenue from ad income. I’m in mediavine now. I’m thinking of going to the mediavine conference coming up in Boston. So I get income from the affiliate income. I get a lot of money from Instacart and ibotta in particular and Survey Junkie. And then I also run ads again. And then I have a Shopify store where I sell printables.
Becky Beach:
And I’ve had that store about probably got like eight years now. I had that for a really long time. And also sell spreadsheets on the store. And then I have another store called PLR beach and I sell commercial use templates. And then I have the Business beach club membership and the Mom Beach Club membership that earn money from that. I did have a coloring book creators membership, but I decided to end that. So it’s kind of hard to have too many memberships. And then I have lots of courses on ThriveCart and I do lots of JV partnerships with affiliates and they’ll do sponsorships and book sales and I can go on and on.
Monica Froese:
Yeah. Okay, so this is the thing. I’m sure everyone listening’s like, so does she have a team of 20 people? And the answer is I have like.
Becky Beach:
One Filipino VA and I recently hired another VA that lives in Egypt.
Monica Froese:
And what do they do for you?
Becky Beach:
Well, I started a go high level. That’s where my new store is at. Because there’s a lot of AI automation tools, like an AI chatbot that will talk to the customers. It’s funny because I could wake up in the morning and read what the chatbot told the customers and it’s always spot on. It does a really good job so I don’t have to deal with the customers on the store. And he helps with that. Like he lists the products on the GoHighLevel store and does the automations for me. And then my VA helps me create like the products for PLR Beach.
Becky Beach:
They’re also delivered to the membership. And then I’ll take the product she makes also and I’ll. I can even self publish books using them like planners and also sell them in my Mom Beat Shopify store as personal use. So I kind of take one piece of content and I just do a bunch with like repurpose it a great deal into different mediums.
Monica Froese:
Are you the one doing the repurposing?
Becky Beach:
Oh yeah. I usually will like re repurpose things. Like if she, when she makes the printable, she makes both, both the PowerPoint and a Canva template and then I’ll go and make it like a personal use PDF and have her listed on Shopify. Like she does all the sales pages and the listing. Yeah, also hired like a sales page creator but she’s just a contractor so she’s not a full time worker. Because I just hate making sales pages like it just take so long. I’m like a perfectionist. So yeah, it’s always good to have people working for you.
Monica Froese:
How many hours do you work a week?
Becky Beach:
Well, mostly I’ve been really focusing on sales calls because I started a high ticket program. So I’ve been you know just spending maybe like 8 in the morning. I’ll spend about two hours writing emails because that’s just what I do every morning is I’ll sit down and write emails for my business on different businesses and each business needs an email to be sent out. So I’ll spend time doing that and then maybe I’ll spend an hour to 45 minutes doing just reaching out, you know, prospecting and to see if anyone’s interested in joining my high ticket programs. And then I’ll usually we’ll just lay down on the couch in the afternoon watching Netflix. I’m trying to catch up on Wednesday or I’ll take a nap and then it’s time to get Brian from school at 4pm so then I go to his school and that’s basically my day.
Monica Froese:
Okay, I so we have to back up. I’m still blown away by how much you’re doing. Like when I look at what you’re doing and I get your emails, it feels like you are creating new content and pushing out things like in massive scale and it sounds like you’re not but that’s what it looks like. Where is that illusion coming from?
Becky Beach:
Well like that’s what I’ve been doing lately is focusing on the high ticket programs and like getting a prospecting and stuff. But before that I was making a lot of courses. Like I would launch a course every month. I just kept, I was on this wheelhouse just launching I constantly. But now I developed a system where I just want to launch what I currently have and make a program in addition to the course. I did that for my transformational printables that you promoted. One time I made like a printables power up. You know, it’s like more a high ticket program along with it.
Becky Beach:
So I just took an existing course and built a high ticket program with it and I do a downsell as the self study and then the upsell is the coaching.
Monica Froese:
Okay, let’s talk about because I have questions about your new AI shop, which I think was very well done by the way. But before we talk about that, can we break down the major revenue streams that made up your six figure month?
Becky Beach:
Oh sure. Well, I have the blog post pulled up because I’ve been getting like maybe 90 to 80 cents. That was the strongest I’ve had. So the Mombate Shopify. This was in March when I had the really big breakthrough month. All the income streams I had been working on all really worked really good together finally and were really all income producing for the first time. Like I was amazed. Like the Mom Beach Shopify store brought in 18,391 and the PLR beach store that was a low month month for it.
Becky Beach:
Usually we’ll bring in 8,000 but that month it brought in like 5,007 38. Then by affiliate marketing efforts, because of my emails I’m always promoting people because I have a PLR community email and I’ll promote other people in the PLR space and they’ll pay you 40, 50% of the sale. So you’re, you can make a lot of money if you’re promoting these people. So I’ve been promoting them and I made $25,000 just on the affiliate marketing. I recently made me a BC stack. I earned 7,000 just from a prize cause I got second, you know. So that’s how powerful affiliate marketing is. You even get prizes on top of the commission you make a lot of times.
Becky Beach:
Then the business beach club it made about 12,000. But since then members have dropped off a little bit so it’s not quite that much anymore. And then the mom beach club membership was brought in 2000 in the coloring book creators membership that was the new one I had that was 425. But I since closed it was just too much effort having to do content every month for three different memberships. And I had a really good course. It was the AI powered spreadsheets course and that was so popular someone even stole it and was selling on course sites. And I made 32,000 from that course. That was the launch price.
Becky Beach:
I’ve been launching it like maybe once a month since. I made even more from it. And then I did a JV partnership with somebody on Warrior plus and that was 1400. And then the blog ads, that was a low month for blog ads. It brought in like 2,300. And the blog sponsorships like every single day I’m getting people asking to sponsor my blog. Like companies like, they, they want me to promote their business. Like just now I have two blog posts from this charter company up there and they pay me good money.
Becky Beach:
So I got like 2000 that month for blog sponsorships. That’s a pretty low. I usually get a lot more than that, but it was just that month. And then the Amazon book sales, I made 1200 for my Amazon book sales. I have about 50 different planners, journals, coloring books, even fiction books on Amazon. And just like I’m always self publishing books, I try to get one done at least like once a month if I can. And my Etsy store brought in $74. And then on teachers, paid teachers, I had $192.
Becky Beach:
And then on Redbubble, I sell Christian stickers and I got $15. So it all totaled to 105,000.
Monica Froese:
So one of the things I find very interesting about your philosophy. Tell me again. You’ve said it to me a few times and it’s not the way I run my business, but I’m very fascinated that this is how you run your business, which is that you put the buy buttons everywhere. There’s a phrase you use for this though. Oh, yeah.
Becky Beach:
I was like counting all the products have in my stores. It was over 2,000 products, all listed neatly. And I say the more buy buttons you have, the better, baby.
Monica Froese:
Which I love, because you’re on all these different platforms and some people might be like, okay, like one of the platforms you made $15 on. Why. Why put any effort into that? Why not put all your effort into the shops that are making 18,000 and 7,000? And how much is your AI shop making now?
Becky Beach:
Well, when it launched it, I mean, I don’t know if it looked in a while, but when it first launched, it made like 5,000 in a month. And I’ve been doing sales. I even hired Haley for like a little session and she gave me lots of ideas on what I could do for the coming months in Black Friday. I wanna know if she told you. And she gave a lot of good insights. And I’ve been planning place to earn even more.
Monica Froese:
So where is all this traffic coming from? Especially like mom beach, for example, where is it all coming from?
Becky Beach:
Well, it’s coming mostly from Pinterest. I used to do my own Pinterest, but now I’ve hired a Pinterest VA that helps me tremendously. And she’s really good about bringing traffic. I met her in Carly Campbell’s group and she’s really good at Pinterest. So she’s been helping bring in Traffic. And then I’ve been using Flipboard and then the Genius Bloggers Toolkit, which is going on now. You can actually get my flipping for traffic training where I teach Flipboard as part of the Genius Bloggers Toolkit. And I get traffic from Flipboard and then Instagram, Facebook, as I’ll always post on the social media on the Mom Beach.
Becky Beach:
And I have a Facebook group for the mom beach blog. Yeah. So it’s mostly from like social media because Google took a lot of my traffic away, you know, because the helpful content update and overview, now they’re taking my content and then giving it as the answer. So nobody has to go to my blog.
Monica Froese:
I actually don’t know what Flipboard is. What is it?
Becky Beach:
Oh, it’s. You can make these different magazines like an online magazine. You can build your own and you just flip content into it and it’s really addicting. Like, like when I’m sitting at like a doctor’s office or waiting in line like even to get my medicine at the pharmacy, there’s an app that you can just flip your content in there. You can flip other people’s content in a magazine too. And you just use your finger, like swipe it and swipe it and it goes really fast. And then you’re getting traffic because people can follow your magazines and then they’ll come to your blog and read it and you’ll get traffic. So it’s like really cool.
Monica Froese:
Okay, so I’m no stranger obviously to getting Pinterest traffic. I didn’t know about Flipboard. But getting the traffic and getting display ad revenue from that and then using that traffic to bolster your numbers to get blog sponsorships. How are you getting $18,000 of sales in the mom beach shop? How are you getting people from the blog over to the shop and converting them?
Becky Beach:
I have about 175,000 email subscribers for the Mom Beach. So just about every day I’m promoting my products. I’ll do like a helpful post, like a helpful email. Kids printables are what’s really driving sales. Like, those are big sellers ever since I got into selling kids printables. And then there’s also this lady I met named Marnie and she sells plr Kids printables. And this other lady named Marcy does too. And I’ve been putting their printables in my store and these are just driving so much money.
Becky Beach:
Like I’ll sell them for seven, seven dollar a pop and then the moms will pay that and they’ll buy a whole bunch of Them like this one grandmother about a whole bunch. And then she left this nice review saying that her son, you know, did the dinosaur crafts and he says, oh, I love this mama. And she even made that in the review, was very cute.
Monica Froese:
That is astounding. So 175,000 email subscribers. How many are you getting in a month? New subscribers, would you say?
Becky Beach:
I recently was in Laura Smith, Remember Laura Smith from the Digital Insiders we were in? Well, she had this summit and I got. I probably got like 600 new subscribers from that. Like she did the Get Organized summit. And I’m still getting new subscribers from that every day as people are getting my freebie.
Monica Froese:
How many would you say that you get from your blog every month?
Becky Beach:
Well, I have on one blog post, I have 4 different email opt in forms. You know, so at first they might ignore the first one, but then that’s why I have so many. And then they end up getting the second one. And every time they opt in, they’re presented with an offer give like a home binder where you get a few pages of it. But if you opt in, then you get the sales page and you get the full deluxe. And then you get three more printables and that’s $7. And then there’s another one that you could pay 17 and get six printables. And a lot of people I buy the 17 and all day I’ll see notifications from Shopify.
Becky Beach:
But that’s why I put all the notifications in a filter in my email because it was just. I was seeing that so much, especially when I put a new planner up. I’m going to put up the 2026 planner right now. The 2025 planner’s there. So sales have been slowing down on the planner because it’s like a dated planner they get if they opt in.
Monica Froese:
Okay, so in your mom beach shop, when you email, you’re emailing every day, right? That’s your philosophy. Like me?
Becky Beach:
Oh yeah. I email like Monday through Friday for the mom beach. It just depends on the business. Like if plr. Beach I’ll email every single day. And I’m going to start emailing every single day to the BeckyBeebs. AI email. Okay.
Monica Froese:
When you. Okay, so you have three different email lists at this point?
Becky Beach:
Oh, there’s actually four because I have a coach Becky beach email as well, which is from my membership and courses.
Monica Froese:
Okay, let’s. I think this would be actually pretty fascinating for people to hear because. And I’m fascinated to hear it too, selfishly. Let’s Break down what your email philosophy is for each of these email lists. Like how you structure your emails, what you’re promoting every time that you’re emailing. And then what does that equal in terms of revenue on average? So like, let’s start with Mom Beach. What does a typical email look like and what would the sales look like after you send that email?
Becky Beach:
Well, what I’ll do is I have like a helpful email. I’ll start, I’ll talk about my life, and then I’ll just lead that into a product that I’m trying to sell. But I always give value in every email, like mom advice. The best email that did the best and made the most money was this one where I was saying how Brian, my son, he wanted a turtle and he was really wanting one. And he’s been really bad about taking care of those little pets. Like he’s killed a tadpole before he’s killed a lizard because he’ll just overfeed them. Like, yeah, he took all this food and the tadpole died and now he wants a turtle. So I was kind of hesitant about getting him a turtle.
Becky Beach:
So I wrote an email about it. I could have made a blog post too. I probably should. It was a really popular email. And then I say how I didn’t know he was responsible enough to have the turtle. Then I did like, how to know if a child is responsible for a pet. And I gave these steps and stuff. And it was so popular, I got all these responses.
Becky Beach:
And then I said, well, if you maybe you could get your child like a craft or something in my store. And I just talked about a craft next. It was like, I forget which one, but it was kind of fuzzy. But I got like a great deal of sales from that email. And then I got all these responses like people were telling me how their child, you know, wants a pet and has killed pets and they’re worried about it. So it was a big response.
Monica Froese:
So basically, because you told a relatable story, people it and then people went on to buy the printable that you were offering at the end of the email.
Becky Beach:
Oh, I bought several. Cause I even put like some of the kids printable area. Like I just get the link to the kids printable, like the filter and then I could just post the link and they come there and see all the kids printables and they’ll just load their car up. Because that’s the thing. That’s what was really like difficult for me at first with this mom beach business. The moms weren’t really buying for themselves. And I just kept having all these products. But it wasn’t until I started selling the kids products that I really see even more success.
Becky Beach:
I could break the 10,000 mark because the moms will buy a lot for their children. He’s surprised.
Monica Froese:
Oh, Becky, honestly, that was the golden nugget that you just gave right there.
Becky Beach:
Because.
Monica Froese:
As you know, I also have a mom blog and making a slow revival. But most of my focus still sits on the empowered business side of things. Mainly because it’s where right now the money comes in. And I in nature just give my attention to what is making money. And it never occurred to me until you just said it that you are so right as moms is so much easier to spend money on our kids than it is to spend money on ourselves. When did you make that flip and did you realize you were making that flip? Was that intentional or you just happened to start doing it and then you’re like, okay, now I hit the golden goose.
Becky Beach:
Well, one of my clients, Marcy P, like, she doesn’t really like me to talk about her too much. Well, when she came to me and started my membership, she was like, like, we’re working insurance. And then I convinced her that she should start like a PLR business. So she started making these kids printables. And nobody in the PLR space had never made kids printables that you could then sell as your own. No one ever done that much. Some of them did. But she specialized in nothing but making kids printables.
Becky Beach:
And I bought a whole bunch of her printables and I started listing them in my store and then like promoting them to my mom beach. And they just went wild for them. They couldn’t get enough. Then I met somebody else named Marnie. I think it’s called the Va for hire Facebook group. And she was also selling plr, but very limited edition ones. Like she would only sell six. You can only get six licenses.
Becky Beach:
And I started loading up on hers. Like I was buying one from her every week and I still do and loading them in my store. And I got a whole bunch of kids printables offer them. And then I started making them myself. Like, I would make my own kids printables with AI tools and stuff and list them like puzzles, just like the AI puzzle profits that you promoted. Like I made some kids stuff or that. And then I said, hey, maybe you’d be interested in these kids crafts. I couldn’t believe how many sales I was getting.
Becky Beach:
I was like, I guess they’ll buy things for their kids more so than themselves. And of course they would buy things for themselves. Like I had like spreadsheets and self care planners. But I kind of framed it in a way that if you get these printables for your kids, it’s screen free education, it’s screen free entertainment. Because, you know, these parents are upset about their kids. Just be on these screens like all the time, like the tablets. And I say, well, these are screen free activities that will save your sanity because, you know, that’s why the moms do it, because they want to be with themselves and, you know, have some time for themselves. And they can’t if they’re constantly having to entertain their kids.
Becky Beach:
So they give them a screen and if they give them these printables and the kids are like their crafts where the kids can, you know, use tape and glue and scissors and they’ll just spend hours on these crafts making them.
Monica Froese:
Becky, this is genius, honestly. Okay, now for anyone that doesn’t know PLR stands for private label rights. So essentially somebody puts together a digital product and gives you a license to then sell it as your own digital product. And would you say that when you do that? Because I know you also provide. You have a PLR store, which I want to talk about in a second. But when you buy a PLR product, are you making changes to it or are you just slapping up into your store the way you got it?
Becky Beach:
Well, with these kids printables, you really can’t do much customization. You can bring them into Canva and change the fonts. Like I’ll bring them into Canva and at least change the COVID and put my logo. But as for the contact, I usually don’t because you really can’t. And let’s have to go into Photoshop and tweak it and. And I don’t really want to be an artist anymore. I used to do art. I used to make coloring packs and stuff.
Becky Beach:
I just don’t want to do anymore. So are there other people? It just takes a lot of time, which I don’t have. And so you could like tweak them if you’re like an artist. Or if you get like SVGs, you could take them into Illustrator and tweak them there if you’d like. But I tend to just put them as is and just change the COVID.
Monica Froese:
Okay, so let’s now bring in the PLR store into this too, because I remember you saying, I don’t remember where, but I do remember you saying that PLR is slowly becoming a dying breed because of AI. Because a lot of things that, you know, if you didn’t know how to design a digital product, you could buy the PLR and then you had something to sell. But now AI is coming out with a lot more. There’s a lot more tools out there to make it. So if you’re not very good at design like me, you can create things without actually needing to buy it from someone else. So where are you standing on that right now?
Becky Beach:
Well, there are just certain things that do well and certain things that don’t. And the things that don’t do well are the. As a lot of people used to do, like written content for their plr. Like they would do like blog posts, you know, stuff like that. And then all those places they’re gone. Like those business owners dumped their businesses. I don’t see anybody doing that anymore like selling written content because that’s went away. And then coloring packs.
Becky Beach:
You know, I used to have a really good coloring pack. Commercial use business. Like I can make like 7000 off a coloring pack one time and I only paid the artist like 250 for the pack. And I was doing that constantly. But now because the AI people can make their own coloring packs.
Monica Froese:
So why do you think the kids printables are still doing so well but the coloring packs aren’t worked well?
Becky Beach:
The kids printables are like crafts. So they’re an A.I. can’t make them. You know, only a human could make them because they’re just so they’re like crafts. Like this for instance. I have made some crafts with AI so you can do it to an extent. Like I made these build a monster craft printable training and like a PL and a PLR pack and have it in the BeckyBeach AI store. And so I have made crafts using it, but it’s just they don’t look as nice as if a human were to make it.
Becky Beach:
But you can at least try because what I did was I made the monster, you know, in the AI and then I cut them apart and then I put the pieces of the monster on the page and then now the kid can cut it out and assemble the monster.
Monica Froese:
Okay, so let’s talk about your PLR store then. Are you still selling PLR of your own? Is that store still existing and is it its own email list?
Becky Beach:
Oh yes, the PLR beach is very thriving business because I sell planners. Like my VA makes these really beautiful planners and also digital planners and I have a following. I guess nowadays it is harder to break into plr but I’ve been doing it by like six, six years now. I’ve been doing this PLR business and so I have a big following and I have a big list and I’m very well known in the PLR space and I’m, I have very good connections. Like I, I have really tight connections with these other PLR sellers because to get, you know, really good in plr, you have to have connections and networking and know the other sellers. There’s even a Facebook group just for the PLR sellers and we all connect in there and we all, you know, promote each other and post our products. And then if we have a bad customer, like somebody does a chargeback or dispute for just for no reason or they get something for free and we’ll tell everybody about them and everybody will go about and block the person.
Monica Froese:
Well, that’s a, that I have groups like that too. That’s, I mean that’s good that you guys share like that. How big is your email list for the PLR store?
Becky Beach:
Oh, the PLR recently cleaned it. It was like, like 5,000 but now it’s like down to 4,000 something now. Just a lot of inactive people.
Monica Froese:
How often do you email the PLR list?
Becky Beach:
Oh, every single day, sometimes multiple times. I’ve been emailing them so long that I just feel like I can be myself when I email them. And I kind of act like they’re a friend over coffee and I’ve gotten so many like people just regularly will respond back to me and tell me about their day. So it’s like I know these people for some reason now. I, even though I’ve never met them, I feel like I know them.
Monica Froese:
So it’s like a relationship. So you’re still leading in this email with personal stuff going on in your life. A little bit different than. Is it similar to the what you’re saying on the mom list or is it different? Is it more geared towards business owners? Your intro or how are you designing that?
Becky Beach:
Well, I do talk about my life and my child, Brian and because Brian is very, a very creative kid, I’m always telling them what Brian and I are doing together. Like Brian and I have self published three books together. You know, fiction books in addition, with AI’s help because I call my AI Spark and Spark Brian and I will talk, you know, like try to, you know, get like a book together, you know, come up with the outline and stuff. And then Brian and I will think of what characters to do. It’s like a big family thing we do together along with Spark. So I was telling them about that, and I got a huge response. That email. Like, everybody would say, oh, I want to learn more about this.
Becky Beach:
I want to learn more how you’re able to do this. So I made a training on how you can get kids involved with self publishing along with AI. And that’s why I got the second place in the BC stack, because I gave that as a bonus. So I ended up making $7,000 for a prize in addition to the $4,000 that I made.
Monica Froese:
Okay, so BC Stack, for anyone who doesn’t know, is a big bundle I used to participate in every year, and I think this is the first year I didn’t. It’s a big bundle. I would say it got popularity in the blogging community, but it’s a business bundle at this point. But it has a pretty loyal following, so it does very well. It’s run by Dan and his wife Rachel, and Dan’s been on the podcast before to talk about it. So when you’re participating in a bundle like that, are you only emailing to the PLR list, or are you emailing to your other list as well? That same promotion?
Becky Beach:
Oh, yes, I did promote it quite a bit to the. Yeah, this is a kind of funny story. Well, another prominent person that was promoting the VC stack was this lady that’s really involved in publishing. Like, she has a huge publishing following, and she was promoting the VC stack, too. And then I noticed that her people were getting on my list because when she promoted, they were opting into my freebie, which was about creating printables with AI tools. And then they were on my list because they even. Some of them introduced themselves and said, oh, hey, I’m a follow such and such, you know, And I just. I’m really glad to know y’ all really liked your course.
Becky Beach:
So a lot of them were on my list, too. When I had the publishing bonus, they were interested in that, so they bought it again with my link. So I ended up surpassing her even though she’s a huge following.
Monica Froese:
Okay, that. So they bought the BC stack twice just to get your awesome bonus that you were offering?
Becky Beach:
Oh, yeah. Yes. I got a number of people tell me that they’re buying it again because of my bonus, because she didn’t give a bonus. Like, a lot of them, the top people that promote the BC stack aren’t given any bonus at all. Yeah, that is.
Monica Froese:
That is amazing. And actually, I bought BC Stack this year through your link since I wasn’t promoting it and I never ended up. I never Claim the bonus. I really should do that, huh?
Becky Beach:
Oh, yeah, you could. It’s a really cute bonus and it helps you self publish books with your children along with AI and it’s a really good family, fun training.
Monica Froese:
My youngest would actually really like that. So I’m gonna go grab that. Okay, so now we’ve covered two of your lists. What’s the third list that you have?
Becky Beach:
Okay, so the, you mean the. We cover the Long beach and the Peeler beach and you know, the Coach Becky Beach. The Coach Becky beach list. I’ll promote my podcast, my membership, like every email I’m promoting my membership, like, I’ll tell them what’s going on membership. And I see a lot of people joining the membership just from that email you get at the bottom of the email on the footer. I’ll talk about what’s going on in the business beach club this month and I’ll talk about what’s going on, what we’re doing. And then I’ll say, recent member wins, like who’s been, you know, doing well? And I’ll shout them out. That gets a lot of people clicking.
Becky Beach:
I notice the clicks when I review the analytics. I see a lot of people clicking those links down below in the footer because you, you think that. Oh, I don’t think anybody would look at that, but they do. It’s like really good idea to put your membership and every email that you see like, or even your shop in the bottom footer links because that’s like hot property. And you’re like, leave money, even money on the table if you’re not putting links there.
Monica Froese:
I totally agree with that. How many people are on that list.
Becky Beach:
On the coast Baked Beach? Like, I’ve been running a lot of ads, running workshops. There’s now about 7,500 people on it.
Monica Froese:
And are you emailing that list daily?
Becky Beach:
I email them Tuesdays, Thursdays and Fridays because a lot of them are like really serious business owners that they’re like, we’ll pay for higher price products because the PLR beach, they’re used to lower offers. So I just, I decided that’s why this Coach Becky beach list exists because the PLR beach people were all wanting just lower priced products and they weren’t willing to shell out much, much more than 47 bucks on something. And I wanted to start raising my prices because, yeah, I just felt like I should because I’m like, I’m an expert, you know, and there’s people that don’t have as much expertise as I do and they’re doing high prices. Like why can’t I? Like it’s all about mindset. So my business coach, Naima Naima was in Digital Insiders too. And I met her in Miami and so I’m in her membership and she was saying, yeah, you should start a new list where you’re getting it from ads. And like some of it’s in bundles and you’re not, you know, promoting other people in the PLR space to this list because those people will then promote the low price product. So this other list, you know, are used to paying for higher price items.
Becky Beach:
And so I’ve been growing that on the side. So that’s the reason that list exists.
Monica Froese:
Okay, and how do you differentiate? So that makes perfect sense to me. But now we have a fourth layer. When you launched your BeckyBeach AI shop, why did you choose to do another list for that versus emailing the Coach Becky beach list?
Becky Beach:
Oh, you mean the Becky Beach AI store?
Monica Froese:
Yes.
Becky Beach:
Well, it’s on Go High Level and Go High Level has its own email along with it. And I didn’t know how to integrate that Go High Level email with the Coach Becky beach email. That was the whole reason for the starting the store because I wanted it out of PLR Beach. All that stuff in there, all the AI trainings were in PLR Beach. But PLR beach now has like 1500 products in there. It’s gotten really stuffed with coloring packs, you know, PLR and then the master classes. And this one lady told me, hey, I didn’t know you had all this stuff in here, all these master classes. I had no idea.
Becky Beach:
So that really got me thinking, like I need to have a new store because this wasn’t plr. These are like master classes on AI. They need their own store. Like they can’t stay at this PLR V store anymore.
Monica Froese:
Okay, so you had a need to break off the store. You couldn’t integrate the Coach Becky B. Because it was on Go High Level. And I think your other lists are in Kit, correct?
Becky Beach:
Oh yeah. So I. I don’t know how. I probably should figure it out because that would be really time saving if I could integrate the kit. Maybe I can ask that. I’m going to do like a kit workshop. Cause you recommended me to him and maybe I could ask him how I could do that. Like integrate my kit with my Go High Level.
Monica Froese:
Yeah, I feel like having a whole nother email list. That fourth layer. Are you emailing the people on Go High Level right now?
Becky Beach:
Yes. Yeah, I just have like about 2:50 people on there so far.
Monica Froese:
And those are buyers, essentially.
Becky Beach:
And they’re like buyers and affiliates.
Monica Froese:
There’s not really any way to get on that list unless you buy from the shop.
Becky Beach:
Oh yes, I also have like a free coupon opt in, so. So some people also use that.
Monica Froese:
Okay, wow. Okay, so, but would you say right now getting people to buy from the AI shop is coming from the Coach Becky list? Is that how you got people over there?
Becky Beach:
Oh, yes. I do promote that to like my list. Like I promote it to the PLR beach people and I also promote to the Coach Becky beach people and then I promote it to its own list too. So yeah, it is getting out of hand. I really need to condense that over to the Coach Becky beach. Like that’s a. I need to really figure that out.
Monica Froese:
Okay, so here’s my question. I was on your BeckyBeach AI shop and when you first launched it, because I follow along with what you’re doing, I expected to go there and see like 10, 15 products. How many products are on there?
Becky Beach:
Oh, there’s, there’s 66 now. But you gotta understand, all that stuff was on the PLR beach. Most of it.
Monica Froese:
Okay. Because you have like custom GPT collection on there and.
Becky Beach:
Yeah, yes. Cause I’ve been making them for several years now because like when an affiliate, you know, does an offer, usually I’ll make like a custom GPT to get, you know, affiliate income as a bonus. So I have all these GPTs that I wasn’t selling.
Monica Froese:
So this is essentially a culmination of a few years of work. It wasn’t just like suddenly you’ve launched an AI shop and created all those products.
Becky Beach:
Yeah, this has been years in the making. Just I didn’t have a place to put all the products together.
Monica Froese:
I feel like if I were you and I wake up in the morning. Well, let me ask this actually first. What do you use for project management? How are you keeping this all straight?
Becky Beach:
I use Trello for my VA because she’s in the Philippines. She’s a 13 hour difference. But my guy in Egypt, he’s doing my work hours, so I can just give him any task ad hoc. And he’s been so helpful. He’s like a recent graduate, so I just love him. Even he can’t even think for himself, which is really hard to find. Like my Filipino va, she can’t think for herself. I have to constantly give her like micromanagement.
Becky Beach:
Sometimes she interrupts me at nighttime because she doesn’t know what to do. And I Say, well, go back to your videos I’ve recorded for you and I have them on the trello. So that’s why it’s always good to record videos of tasks for your VAs. If they’re in other countries, they can refer back to em and they don’t have to bother you.
Monica Froese:
So when you get up in the morning, how do you know what to work on? Like right now I feel like I am inundated with to dos and I feel like my to do list never ends. And one of my philosophies over the years that I’ve told people because I have a lot of people that come to me and say I’m just overwhelmed every day. There’s so much that goes into running a business, which we both know and what I am pretty good at. Although sometimes my to do list gets the best of me. I’m pretty good at sitting down at the computer and saying, okay, what is the thing I have to do today that’s going to make me money? And it sounds like we probably have the same philosophy where generally that means I got to email my list. That’s how I’m going to make money. Is that where your priority lies when you sit down in the morning?
Becky Beach:
Oh yes. Even on vacation I’ll still email my list. Like I’ll just tell them about what I’m doing on the vacation or if I’m going to a conference. Like I’m going to Amber Housley’s retreat next week. And so I plan to bring my laptop and I’m planning to email my list, you know, the same brief frequency.
Monica Froese:
Do you have a like mapped out promo schedule? Like do you know what you’re promoting a month from now or are you kind of just winging it?
Becky Beach:
Oh yes, I use my Google Calendar and I do the time blocking technique. Like I haven’t made a course called Productivity Made Easy Mastermind where I show exactly what I do. But you know, just basically I have a Google Calendar. I like Google Calendar because you could put on your phone, you could even have AI put tasks on there for you. Because I have my AI give me all these social media tasks to do each day and then it gives me a CSV and I can import into my Google Calendar so every single day I can see what I need to do on social media. And so it was like a social media 90 day plan. And then it’s like very helpful to do that. So all you do is you say, you go make a prompt, you say, create me a 90 day social media plan and then make it a downloadable CSV for me to import into Google Calendar and then it will do it for you and then you’ll, you’ll be amazed at what it will give you.
Monica Froese:
Wow. Okay, so you’re using AI to create your promo schedule for each of these different silos of businesses you have and then having it import into Google Calendar. So you open your Google Calendar, you know the next thing that you’re going to promote, you write an email and that’s what you do.
Becky Beach:
Yes. And also I look at the email every day and that’s where the affiliate send me the promos. And then I’ll immediately, even if I’m on my phone in my bed, like looking, browsing on my phone, I’ll immediately click the link, copy, paste it, putting in my Google Calendar on the day which is the promo starting. So even on my Google Calendar I see today I have Cooking and Grow to promote Holiday Printables GPT to promote Pendants Printables from Sasha Hutchinson. So I have three things that I promoted today. Then tomorrow I’m going to promote Flash to cash the Q4 Action Pack. And then on Saturday I’m going to promote this affiliate Swipe GPT that Angela Willis created. And then podcasters kit, like the podcasters kit starts that Dan’s doing on the 27th.
Becky Beach:
So, yeah, see what I mean? I just double click at the top of the Google Calendar and that just puts it at the top and you can, you know, put what you’re going to be promoting. So I have like stuff to promote every single day. That’s why I can send daily emails, because every day I have something to promote.
Monica Froese:
Okay, these affiliate promotions that you’re doing, where are they coming from?
Becky Beach:
Well, it’s for my, my connections. Like, even though I’m an introvert, I just think it’s very important to network and meet other people that are having businesses too. Like I’ll introduce myself to people, I send emails saying, hey, I see that you have a business too. Like maybe we could, you know, perform like for, for a JV partnership, which is mutual beneficial. I hate the people that just want me to promote them and then they won’t, you know, give any. Drives me nuts. I don’t think that’s right. So I tend to look for people that didn’t want to do mutual beneficial partnerships where I promote them, they promote me, you know, so on and so forth, you know, so I have lots of connections that are willing to do that.
Monica Froese:
Okay, and then how do you keep it all straight? Because you put it immediately on your Google Calendar. When?
Becky Beach:
Oh, yeah, immediately. Even if I. If it comes up, if I’m looking on my phone, like, I’ll check my email in the morning, or if I’m just really wondering what’s going on, I’ll look at my email, you know, Gmail app, and I have all the business emails. This is something else that’s important. If you’re running multiple businesses, have all your emails redirect to one place. So I just check one email and all the business emails all go to this one email account, like I said, in a Gmail for business account. And that way I could see if there’s any problems going on. I have an Abdul, he’s my.
Becky Beach:
My new Egyptian va and he’s also looking through the emails too, to see if anything needs to be coming to my attention or he’ll respond to it if he knows the answer. So that’s always important as well to have like a VA to help you with your emails.
Monica Froese:
Okay, let me ask you this one final question because I’m very curious what your answer will be. If all of your revenue streams went to zero tomorrow, it just. They froze up and you had to decide one thing to start working on to get it back to where it was. What is the most impactful way you make money? Would you say that you would put your focus on what I would do?
Becky Beach:
I’ll go into like a Facebook group, like bundles of bundles like that Bri has, or I even started my own Facebook group for bundles and stuff. So I would immediately get myself into these bundles. Like, if I had nobody, no list anymore, or no, no connections at all, I would get in these bundles and I’ll even go into the bundle and I’ll talk to other people that are in the bundle. But I also submitted and build partnerships with them and say, hey, I see that you’re in so and so’s bundle. I was wondering if we could, you know, like, maybe get on a call together and discuss like some kind of partnership. Like, I would do that and start networking immediately and build it back because you. Because I built it so fast with the networking when I started doing that, because, you know, I’m not a people person. I.
Becky Beach:
It’s hard for me to be social, so I really struggle at it. Like, I get physically exhausted, mentally exhausted, and I get stressed out. I’m with people too much. But online, you know, it can be hard too. But I make an effort because I know that, like, networking is a way to grow my business 100%.
Monica Froese:
You couldn’t have answered that better. I tell people this all the time. You know that classic, you built it, you think people are going to come. That doesn’t work. Building up a significant social presence takes a lot of time to actually get that to convert into sales. And the way I grew was putting myself in the rooms, networking with people who had audiences, getting myself in bundles. Truly the one thing I carried away from corporate, that definitely is true in online business. Business is done in the rooms, people to people.
Monica Froese:
It’s who you know. At the end of the day, the biggest breaks I’ve had is because somebody featured me. Someone put me on their podcast and so the more you put yourself out there and I’m actually an introvert like you too. I don’t derive energy from social situations. I’m good in social situations, I would say, but it’s very draining to me. So in corporate I could not stand networking. But it was also because I didn’t really like the industry I was in but I thought I just was a bad networker. Turns out if I’m doing something I love, I’m actually really good at networking and it is single handedly how I grew the business.
Monica Froese:
Like if I hadn’t have done that, I wouldn’t be sitting here, I’d probably be back in corporate. So I completely agree with you and that was a great answer. So you’ve given us a lot of things that you do. How can people find you?
Becky Beach:
Oh sure. Like my main website is coachbeckybeach. Com that has links to all my other businesses. I need to do what you do because when someone searched me online, all these different websites come up and I think, you know, making like a hub on each website saying here’s our other brands like you have done. I really think that was a good idea because I can see people can get confused. I go, is this the same person that’s doing this website and that they just don’t know. So you can just go to coachbeckybeach.com and that’s my main website. Or follow me on social media.
Becky Beach:
I’m the mom beach on every single social media there is.
Monica Froese:
Okay, great. I will make sure to link to this in the show notes. Thank you so much for sharing, sharing all this wisdom. You are an awesome person. I am so glad that you were able to come on and share all this with everyone.
Becky Beach:
Oh thank you. You can also get a freebie if you go to coachmegabeach.com I’m giving a free GPT and a free workbook because you told me to do my free GPT, remember? At the KIT workshop?
Monica Froese:
Yes.
Becky Beach:
Awesome.
Monica Froese:
I will be sure to link to that. People love a good free GPT. I’ll tell you, that’s one of my popular lead gens right now. I will put that in the show notes, too. Thank you so much, Becky.
Becky Beach:
Oh, thank you.
