Monica Froese [00:00:01]:
Welcome to the Empowered Business Podcast where strategy meets action. I’m Monica Froese and I’m here to help you create, sell and scale digital products the smart way, using AI and proven strategies to build a sustainable, profitable business. If you’re ready to turn your expertise into digital products that sell and eventually grow into a thriving digital shop, you’re in the right place. Each week I break down real world tactics, unfiltered insights and bold business moves. Because building a digital product business should be sustainable, scalable and designed for long term success. Let’s ditch the fluff, leverage AI to work smarter and turn your expertise into a thriving digital empire on your terms. Let’s get started. Welcome back to the Empowered Business Podcast.
Monica Froese [00:00:49]:
Today we’re diving into a topic that I really want to learn more about, but I haven’t really taken the time to learn about. So I brought on a good friend of mine, Brittany Long, who honestly is one of the OG AI educators in this space and she is the first person that I really started learning AI from and I asked her to come on because I want to talk all about AI automations and AI agents. So we spend a lot of this episode talking about the differences between them and how you can leverage them to really make your business automate it. And not only that, but how you can serve your clients better and faster. So Brittany Long is an AI trainer who works with ambitious entrepreneurs to automate and scale their businesses with AI for regret Free life. Britney is known for her out of box thinking and pulls from her experience as an award winning educator and copywriter to create engaging, actionable AI training and support. So let’s dive into today’s episode and learn all about how we we can leverage AI automations and agents in our business. Brittany, welcome to the Empowered Business Podcast.
Monica Froese [00:01:58]:
I am super excited to talk to you about AI today.
Brittany Long [00:02:00]:
I always love chatting and so I’m really excited to chat with you and also to talk about this.
Monica Froese [00:02:04]:
Britney is the first person that really put AI on my radar and it feels like it should have been eons ago, but it was eons ago. It’s just nuts to me how fast this has exploded. To be honest, I can’t think of anything else that has exploded in the 12 years I’ve been in business online AI just changing the entire landscape and I feel it’s what’s really cool talking to you is you were really on the forefront of it and I feel you understand it better than 99% of the people that I’ve run into in the online space. So that’s my little brag for you. Now, to give people context on who you are, can you tell us a little bit about yourself and your entrepreneur journey that led you here?
Brittany Long [00:02:42]:
Yeah, I started out actually in the teaching world. I was an educator for four years. And then I, after a cancer scare, I was like, this isn’t what I want to do the rest of my life. What do I want to do? And so I went into entrepreneurship. I worked for someone else and had the opportunity to work for them at a higher level. So I got to do all these different things that I never would have gotten to do because I said yes to that opportunity. And so I got to learn how to do email marketing and copywriting and help run a multimillion dollar company. And it was like an amazing experience.
Brittany Long [00:03:10]:
And then when I had my kiddo, I left that company to start my own, went into email marketing and copywriting, because that’s what I knew. We had a copywriting business for three years. It went really well. We focused on Evergreen emails. And then ChatGPT came out and I was like, okay. At first I thought, oh, this isn’t a big deal. It’s just gonna be like all the other Jasper Jarvis. Whatever it was, it’s not gonna make a difference.
Brittany Long [00:03:32]:
And then I tried it and I was like, crap. And so I thought, I can either stick my head in the sand with it, which is what I wanted to do, or I can pivot. And years ago, when course creation first was kind of a big thing, my mentor was like, oh, Brittany, you should really do this. And I was like, I don’t know. I don’t know if I know enough. I made all these excuses and I look back at that sometimes and I think, man, I wish I just listened to her when she was saying that. And so I have always told myself, if another opportunity like that comes around where I can be the first to something, I’m going to do it. And I’m not going to let fear stand in the way.
Brittany Long [00:04:04]:
I’m just going to pivot and really lean into it. And so with AI coming out and seeing kind of the writing in the wall for copywriting and for my copywriting business and agency, I thought, maybe this is it. Maybe this is this opportunity for me to lean into it and not be scared. And that’s what I did. And so that brought me into just learning everything I possibly could about AI as quickly as possible. And that brings us to today, years later now. And yeah, it’s been great.
Monica Froese [00:04:30]:
That really makes a ton of sense. Then why you had to be one of the first to adapt? Because you’re right. Copywriting was one of the first things. I feel like people were being put on the chopping block. AI. Have you heard of the concept of the red ocean, blue ocean yet? Okay, so you essentially found a blue ocean. And I have done that twice in my online career. One was the Pinterest advertising course, and then the second one was when I taught digital product shops, which I still do.
Monica Froese [00:04:55]:
Teach digital product shops. I’ve just sidelined it a little bit as we got to the point where I was like, I think I need to learn AI. And really I was just avoiding it only because of my personal life. I was going through a pretty rough divorce. I left my. I lost my stepfather, and I just didn’t have the mental bandwidth. When I was 2020, it was literally like one of those New Year’s resolutions things where it’s okay, I need a fresh start in 2025. I want to forget about the last two years.
Monica Froese [00:05:20]:
I just need something new. And I thought, I like learning just like you do. We can’t be entrepreneurs if we don’t enjoy learning. And it was like, it’s time for me to double down on AI. And the one thing that really stuck out to me is there’s ChatGPT, but now there are a million other things. And it was almost. Where do you focus? How. What do you tell people that are brand new? I grew up in tech, so it’s not like I didn’t understand what was going on, but it’s still super overwhelming.
Monica Froese [00:05:49]:
So where do you tell people to start?
Brittany Long [00:05:50]:
Yeah, sometimes people will tell me that where they’re. It’s super overwhelming and it definitely is. Even for me, where I’m doing this all day, every day, teaching people how to do it, it still can be really overwhelming because there’s literally new stuff coming out every single day and new updates coming out every single day. And so what I usually tell people is that it’s okay to be overwhelmed. This is just going to be the reality for a little bit. And knowing that there’s a lot going on, it. It doesn’t mean that you have to dig into everything that’s going on. I usually encourage people to focus on what they have that they need done.
Brittany Long [00:06:20]:
Start with a time study, see what’s actually going on in your business right now, what you’re actually spending time on. And then once we have that time study done, we look at what can we delete from your business, what are the things that you’re doing that doesn’t actually help your business at all. What are the things that we can delegate to AI? What can we delegate to a team member? What can we automate and what can we use an agent for? And so sometimes you don’t know. You might look at yourself and you’re like, I’m not sure what I can use AI for. And so what I do for that is I’ll put in the time study into ChatGPT and I’ll say, review this time study and tell me and then have it break it down. What can I automate, delegate, et cetera. And sometimes just doing that, it gives you that head start, brings you out of the clouds a little bit of overwhelm.
Monica Froese [00:06:59]:
So I talked, we met through Julie Chanel’s program Digital Insiders, and she was on the podcast as well. And I’m sure you know that she has that training, the second brain train. And she is very much of the school of thought for her, at least that she’s doubling down on ChatGPT. She is not on Gemini, she’s not on Claude. And her point of view on that was, I’m going to get this to understand me so well that it literally is my second brain. What are your thoughts on this?
Brittany Long [00:07:26]:
Yeah, I think that’s a great idea. I think especially when people tell me they’re overwhelmed, I’m don’t try everything. Just try one thing that you need for right now that’s gonna that you’re gonna be able to use the most. And so for a lot of people, that is chatgpt. And sometimes I’ll hear folks that are further down the line saying, oh, you shouldn’t recommend CHAT GPT because there’s all these other tools. And that’s true, there are a lot of other tools. But ChatGPT can do what we need for the majority of our business. And so we start there.
Brittany Long [00:07:50]:
And then once I master that, then I started moving to other things instead of trying to have 18 hands into 18 different things, but I only have two hands. Just focus on one or two things and get really good at that and then start to expand.
Monica Froese [00:08:02]:
What’s your go to now? What’s your CHAT GPT? Oh, it is. Okay, so. And in terms, can you. I get asked this question a lot, but because I actually also don’t want to overwhelm myself, I really did follow Julie’s train of thought and double down on CHAT GPT. Let me learn this first and get really good. But I get asked a lot. The differences between ChatGPT and Claude.
Brittany Long [00:08:23]:
And it’s usually when people are asking about copy, should I use ChatGPT for copy or Claude? Again, I use ChatGPT the majority of the time, so it knows me really well. And so for me it just makes sense to stay there most of the time because it’s giving me what I want because it knows me so well and I’ve given it so much feedback. But no matter what you choose, one of the biggest pieces to it doing well is giving it the feedback, saying what you like and don’t like and being specific about it. I do have descriptions to Both because if ChatGPT goes down one day like it did the other day, I don’t want to have to ruin my flow or get out of flow. I can just take what I’ve put in that chat and put it into Claude. But I’m. I very rarely use Claude and part of it is a preference too. A lot of copywriting friends I know prefer Claude over ChatGPT.
Brittany Long [00:09:04]:
But again most of the time that’s because they haven’t spent the time to really give it feedback and train it in ChatGPT and it gets what they want a little bit faster in Claude if they already know the basics of copywriting.
Monica Froese [00:09:13]:
That was what I took away from it too. That really it’s going to be as good as you training it. You know that my ChatGPT disappeared on me for 48 hours, which was very scary because I did not realize in a six month period how much I had come to rely on it and not just for my business. Like it was a weekend, luckily it was a work day but I had some things I wanted to catch up on and life things. And it was like my brain disappeared, it wasn’t there anymore. And I bugged out a little bit but luckily it came back. But definitely it that showed me because I tried CLAUDE that weekend and was generic because it didn’t know anything about me. Okay, so two things that we’re going to talk about primarily here are one, how AI is really helping you this summer.
Monica Froese [00:09:55]:
Get that time so you can spend time with your kids when they’re outside of school and making your life a little bit easier, which I know all the moms listening are going to be interested in listening and hearing how I can do that. But then we’re going to take it a little step further in a more advanced topic that I this is the next topic I really want to learn about. Selfish. Selfishly I’m glad you’re here is AI Automations. And I’VE really scaled back on the amount of help I have in the business and I need to learn how to automate better because I’m going to drown in to dos if I don’t. So there’s that. And then I want to touch on the AI agents too. But before that’s what we’re going to be talking about.
Monica Froese [00:10:28]:
How is AI going to help you get your time back this summer?
Brittany Long [00:10:33]:
Yeah, we have my kiddos home with us. And so when I first realized we were, first of all, we’re really excited that she’s home with us, we decided not to do summer stuff. We’re really excited about that. And I also have a business to run and so part of it helping me is I have put a lot of automations in place on the front end. So I kind of have this extra time going into the summer. I was like, all right, I have 16 days to get ready for summer. What automations do I need to set up? So that’s something I’ve been asking myself leading up to this. The other thing though that I’m doing is I’m thinking, what are the things that take a lot of mental energy? Because I know for me personally, there’s a few times where I’m not the best mom I can be.
Brittany Long [00:11:07]:
And it’s usually when I’m stressed about money or when I haven’t gotten enough sleep or when I have to make a lot of decisions. So for me, I’m looking at how can I continually make more than my baseline so that I’m never feeling stressed about money? How can I make sure that I’m getting enough sleep and how can I make sure I don’t have as many decisions to make? And so the biggest place that I use AI for the summer and for reducing some of that friction for me is through the decision making. And for example, if I’m trying to figure out, all right, maybe I’m staying home today and my husband’s going to work, what are the things that I’m going to be doing with my daughter? That’s going to be fun. Spending the whole day being like, I don’t know what to do, I’m bored, those kinds of things. And I asked, I told Chad GPT about me, I tell it about my daughter and I say, can you give us some ideas on what we can do today? Here’s what the weather’s going to be like, here’s what we’re feeling like, and then just what’s our energy level, what’s our mood level? What are we interested in. And then it comes up with a plan for us for this week and for or for the day and then for the week also. It also helps with meal ideas. That’s like the bane of my existence is trying to figure out what are we going to eat at night as a adult or I guess even early adult.
Brittany Long [00:12:08]:
Before kids, I didn’t think that was gonna be an issue. But now with kids I’m like, there’s so many. I feel like I always have to have something to eat. So we. That helps. It helps with that a lot. It helps with trying to figure out how am I gonna get a workout in. Cuz that’s something else.
Brittany Long [00:12:20]:
I know that if I walk in the morning, it helps stabilize my blood sugar. But sometimes if she’s up before me and immediately wants something to eat and all of those things, it’s hard to stay in a routine. Sometimes I struggle when my routine is interrupted or when what I think is gonna be my schedule is interrupted. Sometimes I struggle with that and I don’t want to, but it just disrupts everything. And when that happens, when I’m like, oh man, I was going to go for a walk this morning, but that’s just not going to happen. Now I’ll just check in with ChatGPT and be like, hey, here’s what’s coming up for me. Here’s how I’m feeling. I just need something to bring you back to homeostasis.
Brittany Long [00:12:51]:
And it gives me some ideas for that too. And then obviously coming up with ideas for her on what to do as well that can be educational and also fun and makes memories and all of that. And then we’re also using it to help come up with some Father’s Day stuff. For Father’s Day this weekend we have a comic book, we’re doing a storybook, some trading card ideas.
Monica Froese [00:13:10]:
I didn’t even think about that for Father’s Day. That’s. So I did these. This series of four workshops under my other brand, Redefining Mom. So I was been making this big pivot. I wouldn’t say pivot. Cause I’m still keeping the empire business stuff. But I’m basically reviving the brand.
Monica Froese [00:13:25]:
And in an effort to try to figure out what moms wanted, I wanted to go back to the core of what are our core needs. Right. And so I developed these four workshops, AI Mom Hacks we call them. And one of them I did was on basically childcare Cheaper how to find childcare Alternatives to childcare. I was blown away. It told me about things in my local area that I could do with my kids or ways that I can get time because this is the biggest thing is that now that I am not married I when I have my kids there no one’s stepping in to help at all.
Brittany Long [00:13:59]:
You’re on a hundred percent.
Monica Froese [00:14:01]:
One hundred percent, yes. And some that’s mentally very draining especially if someone one of us is having an off day. And I did not realize how many options are out there and particularly free things you can do. And I was like it really when I was doing that workshop it really brought together for me how Google is not nearly as good. The amount of digging you have to do and know what to say to Google to get to find these things. And this just got it back to me in less than 30 seconds. I was just blown away.
Brittany Long [00:14:35]:
And if you’re using deep research with it too where you’re. Because it already knows all these things about you and what you like and I’ll put in my personality and my kids personality. I’ll put all that information in and so it knows to leave out some stuff if it’s a local concert or something. I’m probably not going to go to that because it’s just a little bit too loud for me. Apparently I’m 75, but it won’t give me some of those things. But it’ll give me things that it thinks that I’m in based on all the conversations we’ve had. And with deep research it really goes in depth on everything and yeah, it’s so cool.
Monica Froese [00:15:03]:
Do you use chatgpt like how Julie does every morning you. You come in and brain dump every single thing that’s going on. So it knows everything about your life.
Brittany Long [00:15:12]:
Yep. And I have different projects too. So I have a here’s what’s going on today. I have a health and wellness one. So I pretty much every day I’ll do that too. So not only here’s what’s going on in my life today, but also here’s how I’m feeling today. And so it helps me identify some fluctuations and sometimes it’ll even notice fluctuations in my body and my blood sugar before I do. And it’ll be, oh, you may want to try this vitamin today or you may want to add in this activity today because your blood sugar has been higher than normal the last few days or hey, you can expect this to happen because this is how you’ve been feeling and oh, you may want to get some extra sleep today.
Brittany Long [00:15:44]:
And so I’m okay.
Monica Froese [00:15:45]:
So that is so interesting. Because I haven’t tracked my macros. I’m pretty good with updating it consistently throughout the day with everything that I’ve eaten. And for me it’s really important because I had weight loss surgery and so I’m. You have to be really careful about your vitamin levels and deficiencies. And so I’m terrible at hitting my protein goals. And I absolutely refuse to drink shakes again because after I had the surgery, I had to live on shakes for what it felt like forever. And if I ever smell one again, I just can’t handle it.
Monica Froese [00:16:13]:
Yeah. So I have been using it and creative ways to get more protein in my diet. And it had pointed out to me that when I complain about my energy levels, it’s almost always the days that my protein is the lowest.
Brittany Long [00:16:29]:
That’s so interesting.
Monica Froese [00:16:30]:
And I mean it. That seems logical to me. And yet I never made that connection. And I had it in 2021 and here we are in 2025 and I never made that connection.
Brittany Long [00:16:38]:
And you probably never had a doctor mention anything to you about it. Got that with vitamin. It was B12 deficiencies. And I kept saying the same thing. I always tired and it was like, hey, according to your labs, you actually have a vitamin B12 deficiency. Nobody’s ever told and it was because of a medication I was taking, but nobody has ever mentioned that to me. And the like. Like you said, years.
Monica Froese [00:16:58]:
Yeah, yeah. I had a nutrition. It’s everything. And nobody made that connection for me. And it is so true now I pay attention to that quite significantly, really. I uploaded my labs as well. It points out things that I feel like doctors just, if it’s not, they just don’t bother to follow up with you on it. And so it really makes me wonder how many labs I had done in the past that really should have been addressed, especially before I lost weight.
Monica Froese [00:17:23]:
And just they’re like, yeah. So it really, it. It is quite powerful. And I’ve branched off into some other apps at this point in terms of different apps to do certain things when it comes to AI, but really I am a. I still consider myself pretty novice. And ChatGPT is quite literally just changed everything about how I function in six months. So I always tell everyone to just get started. And one of the things I tell people is, if you’re going to put it in Google, just go to ChatGPT instead.
Monica Froese [00:17:52]:
Is that a good way to retrain yourself?
Brittany Long [00:17:55]:
Yeah, it’s a great place to start because sometimes people will be like, where do I even start with this? Start with Your day. Start at the beginning of your day. Start with literally everything that you can do. Just, you can even say, this is what I’m doing right now. What are the ways that you can help me? And ask that for. Ask ChatGPT to answer that and it’s going to give you some ideas on how it can help even then.
Monica Froese [00:18:13]:
Yeah. One of the things I did, I. I don’t know why it took me so long to realize that it can read photos, because it can. One of the things I started doing, I struggled so much with was when I really finally got into cooking, which is funny. I had weight loss surgery and then I decided I liked cooking. And so now I find it very exciting, especially when I’m alone and I don’t have the kids because I can try things without them getting like, where are the risk? Yeah, where are chicken nuggets? And I had no idea that you could take. Because figuring out my macros from something I made from scratch is near impossible. So now I take pictures of all the labels and I tell it how much I used of each of the ingredients and then it automatically assumes bigger portions than I can eat.
Monica Froese [00:18:48]:
So I’m like, this, is this made? Probably about 12 portions for me and it will give me my macros based on the labels.
Brittany Long [00:18:54]:
I love that.
Monica Froese [00:18:55]:
Yeah, this is genius. Like unlimited.
Brittany Long [00:18:58]:
Save. So much time.
Monica Froese [00:19:00]:
So much. And I also upload all of my expenses for both the business and personal. We’ll say it did make me a little sick. You really want to know how much you’re spending on Amazon? Yeah, it’s a little alarming to me. So those are just, those are really cool ways to cut back, save time essentially and make more time for our kids. The more advanced topic that I really want to hear about, and I think the first question I have before we dive into it is what is the difference between AI automations and AI agents?
Brittany Long [00:19:33]:
So an AI automation is something that happens as an if then flow. So you can tell it, this is exactly what I want you to do. These are the exact parameters. If this happens, then you do this. And you can still give it prompts and stuff, but it’s going to all be based on these. If, then, if this happens, then do this thing next. But with an agent, it can actually think. And so characteristics of an agent is that it has a brain, so it can use an LLM like ChatGPT, OpenAI, claw those things.
Brittany Long [00:19:59]:
It has memory, so it can reference past things that has happened within that agent. It has the ability to automate as well. But it also has the ability to think for itself. So instead of having to rely on if then statements, it can say, okay, this is what the form says based on our sales process, I think this person will respond best if we say this thing. And so instead of just following your prompt, it’s deciding what’s going to be best to communicate with someone based on its vast amount of knowledge. And so that’s the main difference. So I usually tell people, if you had an in person lemonade stand, a regular AI would be like, hey, here’s a recipe you can use. Hey, here’s a way that you can sell better when you’re talking to people about this.
Brittany Long [00:20:39]:
But an agent is, hey, let me stir this for you. Let me talk to these people for you. Let me let you know that hey, we’re low on inventory, I’ll place that order. And so it actually can come up with the recipes and stuff like that. But then it can actually also take action on those without it requiring you to press something without you having to trigger it.
Monica Froese [00:20:57]:
And we were talking earlier that one of the ways to use the AI agent is to actually train it on all of your like your course material, what you teach, and then it can be a coach for your students when you’re sleeping, essentially, like it could be in your course portal and instead of you having to be on a million zooms explaining things to people, it can do it for you.
Brittany Long [00:21:15]:
And I had mentioned that. So I have a coach Brittany bot that I use. So my one on one clients, we can talk one on one. But like you were saying, if it’s middle of the night, they can still get that answer that they need to and stay in flow. One of the really cool things with it is I was just looking at the stats and there’s been over 400 conversations that have happened with coach Brittany Bot over the period of a week. So the amount of time, it blows my mind a little bit. The amount of time that’s saving me and I can help my people get from point A to point B so much faster because they don’t have to wait for me to be able to get my kiddo off to school and do all these other things, it’s insane. It just blows my mind.
Monica Froese [00:21:50]:
So 400 chats in a week, is that all one on one clients are also people in your program?
Brittany Long [00:21:55]:
No, that’s only one on one clients right now. We haven’t yet integrated it into our program, but we’re about to.
Monica Froese [00:21:59]:
How many one on one clients do you have?
Brittany Long [00:22:01]:
60.
Monica Froese [00:22:02]:
Oh, wow. Okay.
Brittany Long [00:22:03]:
Yeah.
Monica Froese [00:22:04]:
Wow.
Brittany Long [00:22:05]:
I need to be out and about because I have because my type 2 diabetes, I realized I couldn’t just sit at a computer all day. So I do messaging now so that I can walk and respond.
Monica Froese [00:22:14]:
Okay, so voxer pretty much.
Brittany Long [00:22:16]:
Yeah, yeah.
Monica Froese [00:22:16]:
Now tell me about the app you’re using for coach Brittany.
Brittany Long [00:22:19]:
Yeah, it’s a tool called Delphi D, E, L, P, H I. It’s just really cool. So you can set it up so that it’s voice, video and text. Right now I’m just using it for text because I wanted to test it out first. I upload all of the information that the people in that program would normally get. So like my one on one clients get everything. So any courses that I have, memberships, training, zoom calls that I’ve done, coaching calls that I’ve done, group calls, copy reviews, everything goes into there. And so it’s trained on all my professional knowledge ever.
Brittany Long [00:22:47]:
And then I put in other information too that my clients would know about me already, about what I like and those kind of things. So right now our coach Brittany Bot is trained on over a million data sets. And so there’s a lot of information in there. So then when somebody goes to ask it a question, I’ve trained it so that it’ll ask them just a follow up thing to understand where they’re coming from. And then it can go into what I would normally say because it has access to everything. And then the other cool thing is that you can go in there so I can see everybody’s conversations. So if somebody’s getting stuck, it’ll alert me. If somebody has a question that it doesn’t know the answer to, it alert me.
Brittany Long [00:23:19]:
But then in the kind of in between there, I can see the conversations and see, oh, everybody’s asking about this thing right now. I should do a training on that and then I can also revise the answer. So let’s say I go in there and I see an answer that I’m like, I would say it a little differently. I can edit it and then it learns from that also.
Monica Froese [00:23:36]:
Okay, now how difficult is this?
Brittany Long [00:23:38]:
It’s not difficult, but it is a little bit time consuming. So you have to go through all of your content and download it, upload it, all of those things. And so I had a team member that did that for me and so it wasn’t that time consuming, but for her it was quite time consuming because there’s just a lot of content to add in.
Monica Froese [00:23:52]:
But it’s not very techy on the back End?
Brittany Long [00:23:54]:
No, it’s basically just uploading stuff and then editing some things. But it’s not hard. No.
Monica Froese [00:23:59]:
Because I’m thinking I’ve been teaching online for a decade, and the amount of stuff that I’ve created without the help of AI, which is truly my brain on paper, is quite significant. I feel like my. This could be the biggest way I could uplevel how I’m helping my current students. Really? Yeah.
Brittany Long [00:24:19]:
That’s. When we’re talking to people about integrating AI, we usually say, okay, your first level is going to be cloning your words. So, like, the things that you’re typing, the things that you’re texting, that’s kind of what we want to clone first. And we want to be able to sound like you, because that’s that first layer. But then after that, we look at cloning your photos, your. Your voice, like your actual physical voice. So some of our podcast episodes, for example, are Britney AI, but you can’t really tell. Even my mom wasn’t able to tell.
Brittany Long [00:24:44]:
It really sounds like me.
Monica Froese [00:24:46]:
Wait, whoa. Podcast episodes out there, like, you’re talking like, that’s like me recording a solo episode. But AI did it.
Brittany Long [00:24:55]:
Yeah. Usually I’ll have it scripted. So what I do. And this kind of goes to the automation point that we were talking about earlier. So my process is I send a slack note to myself every morning on my walk, just about some things I’m thinking about with AI or some things that I saw people asking a lot of questions about. I just do a quick message there. And then that automation happens, and it creates a script for. By podcast episode.
Brittany Long [00:25:16]:
It creates a script for a YouTube episode, Facebook post, LinkedIn article, blog posts, and like everything else you can possibly think of. And so with that one, we’ve cloned my words, obviously. My images, my voice. We use 11 labs for that. And then we also cloned my video too. And so in that automation, the only thing we have in the automation that’s manual is that it sends a script to my team member, who then uploads a script into a tool we use for video cloning. And then that’s what creates our. Some of our YouTube videos.
Monica Froese [00:25:46]:
So you’re saying I can go to YouTube and watch videos with you, but.
Brittany Long [00:25:49]:
Yeah, and Instagram too. Yeah, for my reels.
Monica Froese [00:25:54]:
A little speechless for me, please. I met you in real life. I’ve had real life conversations with you, so to see what that looks like. Okay, but here’s the thing. That sounds so awesome, but how does that work? Like, what tools are you Using.
Brittany Long [00:26:07]:
Yeah. So there’s four main automation tools that I hear people talking about. The first is genspark and that’s really good. If you’re just starting out and you’re. I don’t even know where to begin with automations. Ginspark is a really good place because it has a few options for you that are high impact options. So for example, with ginspark I can go in and there’s one and I. You just talk back and forth to it.
Brittany Long [00:26:26]:
But I can basically say, hey, can you read my emails and tell me what I need to take action on today? And then anything that I don’t need to take action on today, just don’t worry about telling me about those because emails sometimes feel a little overwhelmed by. Yeah, so I just go in there and ask it to tell me the emails. I know that there’s some summit interview things I need to respond to. Can you just tell me which ones I need to respond to first? And so it came up with a summary how to respond to it and everything. And so it just went. My inbox read that and then it also went to my calendar and it was like this one you can do, but this one you can’t because you already have other stuff planned at that time. So that’s a good one to start. If you’re brand new to automations, the next one would be Zapier and that’s really beginner friendly, but it is more expensive as well, but really beginner friendly.
Brittany Long [00:27:05]:
So that’s a great option to go with. The one that I’m using most right now is make because I can share those. So like in our programs and stuff I can share them with my folks and they don’t have to create them, I just create them for them. Make is beginner to intermediate and then you just set up everything in there. The other one that people have been talking about a lot right now is N8N. All of these allow you to do automations and also agents. But N8N is the most advanced that most people talk about and you can do the most with it, but it’s also the most techie. So if you’re just starting out, begin with genspark.
Brittany Long [00:27:36]:
If you’re beginner level I would use Zapier and then if you’re a beginner intermediate I would go to make. So you have regular Zapier, which is automations and then they just came out with AI agents within Zapier and with AI agents you can do a little bit more. So for example, I Set one up yesterday where I said, I want you to read literally every email that comes into my inbox. If it’s something I don’t need to see right now or as promotion, I want you to just mark it as read and leave it there. If it’s something that I need to respond to me personally, because it’s like a summit or something like that, I want you to send me a message in Slack and say, hey, here’s what you need to respond to. Here’s the response you can give. Do you approve this? If I approve it, then it’s going to send it for me. If I edit it, I’ll edit it and then I can approve it and it’ll send to me or for me.
Brittany Long [00:28:19]:
And then. And all in Slack, I don’t have to go anywhere else or in my inbox. And then if it’s something like somebody wants to know how to upgrade to one of our other programs, then I say, all right, send a message to our team member Judy, and she’ll take care of that. And then she would approve it if she likes the message it came up with or deny it or whatever. And then we also have a piece of that agent where it’ll check high level, which is what we use for our CRM. So it checks high level to see what program they’re currently in. And then it lets Judy know that so that she doesn’t have to go and check that.
Monica Froese [00:28:49]:
Your podcast flow that you were telling us about, what automation are you using for that?
Brittany Long [00:28:53]:
I’m using make for that. So the podcast automation is just through make, and I have two set up right now. One is an RSS feed and we’re about to start testing that one out. But basically what happens is new information comes out about AI. It reads, it creates a summary for me and then creates a podcast script and then actually creates the podcast and then sends to my team member who then uploads it into the podcast tool that we use. And then the other one is where I send that note to myself and it creates a podcast script.
Monica Froese [00:29:19]:
So this brings up a very interesting question for me, because if you can clone yourself in voice and in video and people don’t know if it’s you or not, what are the implications of that? Though I keep thinking, are we just all never going to have to show up? And then what are the implications of that for these social media platforms, really? Do they want a bunch of just AI and can they tell the difference? Can.
Brittany Long [00:29:45]:
Yeah.
Monica Froese [00:29:46]:
Can Instagram tell if it’s you on the reel or not at this point?
Brittany Long [00:29:49]:
Yeah, I don’t know the answer to that, to be completely honest. But I do know, for example, if we look at Google is setting the way we see Google essentially being okay with AI as long as it’s unique and that’s where it comes in with the right prompts. Or like I like to do where I’m saying my voice message so it’s coming from my brain. That’s why I like to take that route with it. As far as what’s the implication for will we ever have to show up again? I think we’ll still show up, but I think it’ll be more thinking in the future. I think it’ll be more of we show up because we want to instead of feeling like we’re in this hustle, rat race sort of thing. I also think it’ll make community more important in person events more important where people actually get to see like human you. Which is something my clients have been saying.
Brittany Long [00:30:31]:
Hey, human Britney. Because we talk about human Britney and AI Britney and any voice things I do podcast episodes, I’ll say at the end if it’s human Britney or AI Britney, because that feels in alignment for me. I think eventually we’ll get to the point where it’ll be law that you have to do. But for me, that right now that.
Monica Froese [00:30:49]:
High standard trips me out a little bit about this. And here’s the thing, I am never a fault sky is falling person. I believe in embracing like I feel like if you want to be online, you have to embrace AI at this point. And so I see a lot of positive benefits about it. But where I think back to the early days of creating my Pinterest course and one of the first things that really got me online was when someone took my course, rerecorded it in word for word, even to the point of telling stories about my kids as if they were hers. And that creeped me out significantly and really bothered me. So what if someone clones you then and you have no control over your likeliness being out there saying potentially really bad things.
Brittany Long [00:31:34]:
Yeah. So I’ve thought about this a lot and I think ultimately as especially as business owners who are in the online space, this is a risk no matter what. Whether I’m cloning myself or not, this is going to be a risk that someone else can seal that image and that likeness. And that was a risk before AI became mainstream. There’s always been or not always, but there’s been that scam for a long time where people can call Your parents or grandparents and be, oh, it’s me and I’m in jail. I need you. Somebody like that kind of thing. So that’s been around for a really long time.
Brittany Long [00:32:03]:
And as business owners, we have our voice out there, we have our video out there. So that’s always been a risk for us. I think people are maybe just more aware of it now because they see that it’s something that they maybe not a super techy person can actually do or someone they know who’s not a super techie person can do. They’re like, man, what if somebody has bad intentions? They could do that for me too. So I think it’s more just in the forefront for us. What we do is we have a passcode, a family passcode. So if something like that ever happened, we can be like, okay, what’s the passcode? And if they don’t give the right passcode, obviously it’s not mom. I also talk with my daughter a lot about is this real Mommy or AI Mommy? So that she’s.
Brittany Long [00:32:38]:
Even if she can’t tell all the time, at least she starts to ask herself when she’s seeing videos and images and hearing things, is she thinking, is this real? Or is it possible this could be AI? And I think that’s something we really need to be teaching our kids. I think that’s one of the reasons community is so important and that we’re showing up with our community so that they know if there’s a video of me out there saying terrible things, they would be like, is this real Britney or AI? Brittany. Oh, Brittany. Like I know Britney. I’ve been around her for years in the online space. She would never say anything like this. And so that’s my hope is that they would come to me first and be like, hey, I saw this. Is this you? Like when you see on Facebook somebody has a new profile and they send you a message and they’re like, have you ever thought of blah, blah, blah.
Brittany Long [00:33:18]:
And you’re like, I don’t think this is you. It’s that same idea.
Monica Froese [00:33:22]:
It’s going to be interesting how this hits mainstream because let’s say someone does it to a celebrity and you know how damage control on the mass scale can be once someone hears or hears it or sees it. It’s really hard to change public perception a lot. And I do wonder because we’re. Even though I still feel so novice with AI, the reality is I am light years ahead of probably most people out there. When do you think AI is going to be Truly mainstream for people.
Brittany Long [00:33:48]:
I think we’re going to see it in the next few years and I think it’s going to be because of job loss that it starts to become really mainstream for most people. I think most people have an I like they’ve heard of it and stuff. Most people. I talked to my neighbor the other day, she’s 85, and she asked what I did and I said AI. And she’s what’s that? And that’s the first time anybody’s said that to me since I’ve said something about AI. So I think it’s starting to become more mainstream. But I think we’ll see it become even more mainstream as more job loss occurs. Which again is one of the reasons I think it’s really important for entrepreneurs to do everything that you can to build your community, build your list so that you’re in a really good position.
Brittany Long [00:34:21]:
So that when friends, family members, whatever, do lose jobs because of AI, because of automations, even because of robotics, you’re in a position to show them like, hey, here’s something else that you can do. Here’s how I can help. I think that we kind of have to lead the way in that. And some people are, we should not have AI at all. We should put it back and it’s just not going back in the box. So at this point it’s like, how can I lead the way for my audience, my colleagues, my family, my friends? That’s my perspective on that.
Monica Froese [00:34:47]:
And the people you coach, those 60 people that one on one, what kind of industries are they in?
Brittany Long [00:34:53]:
Mostly online businesses, Some doctors too that have like online coaching as well? But yeah, online businesses mostly.
Monica Froese [00:35:00]:
Is it mainly them trying to figure out how to fit AI into what they’re doing so that they’re not left behind?
Brittany Long [00:35:06]:
Yeah, how to integrate it so they’re not left behind, but also how to. How to just spend less time feeling like they’re hustling all the time. A lot of people, because I talk a lot about having this regret free life and making sure that what we’re doing aligns with the person we want to be and with the kind of legacy we want to live. Just getting away from maybe our parent or grandparents generation of being that workaholic. And so a lot of folks come to me for that where they’re like, yeah, I don’t want to be a workaholic, I don’t want to model that for my kids, but I don’t know how else to do it because I need to make money, I need to pay the bills. A lot of folks come for that too. We work with a lot of people who are, I want the coaching summer. I want you to train me to show me how to do it.
Brittany Long [00:35:42]:
But then there’s other people who are, please just do it for me. I don’t want to learn how to do this.
Monica Froese [00:35:45]:
How many people are on your team helping you do all of this?
Brittany Long [00:35:48]:
We have me. Cindy is my right hand woman. She does affiliate stuff and then random other things that I need throughout the day, throughout the month. And she does a lot of like relationship type stuff with our course clients as well. And then we have Judy who’s our va. She does a lot of uploading and since we’re getting agents to do that now and automations to do that, we’re moving her to other things that are more of the human to human kind of things. And then Zach is on our team too, but he’s mostly my husband. He’s mostly in his other business now.
Brittany Long [00:36:13]:
He’s not crossing over as much anymore. So it’s mostly me, Judy and Cindy. And then we have one person who edits one YouTube video week.
Monica Froese [00:36:20]:
So you that does the done for you services for people.
Brittany Long [00:36:23]:
So right now it’s me. And then Cindy helps with project management and then Judy helps with the delivery.
Monica Froese [00:36:28]:
Wow, I’m impressed. You have a lot going on.
Brittany Long [00:36:31]:
People tell me that a lot and they’re like oh you’re so busy. But I’m really not. It’s. I actually went through a little bit of an identity crisis because of this because I was so in the hustle mode and even as I started to do Evergreen emails and stuff and we had selling happening through Evergreen emails, the change from using just Evergreen emails to now what we have with AI, the amount of time that I have is significantly different. Like we have significantly more time and so sometimes I feel bad about it cuz I’ll go to the Springs multiple times a week. I started whittling. I have hobbies now and it’s amazing and I always had it in my head of work harder and so now that’s, that’s just not, that’s not going to be the reality anymore. You know what I mean? Like an AI agent or automation or AI in general can outwork you because it never sleeps, never eats, whatever.
Brittany Long [00:37:16]:
And so now I’m having to say okay, for so long my value and my worth has been wrapped up in the work that I do. So who am I now? And so I had about six months of identity crisis of who even I don’t know. But I think we’re going to see more and more entrepreneurs experiencing that as they start to use AI more and more. With AI, I can do a lot more of this kind of stuff where I’m just getting to talk to people, feel like I’m being part of something positive.
Monica Froese [00:37:40]:
I need your program on automations. I think you said you do have a whole program on AI Automations, right?
Brittany Long [00:37:46]:
Yeah. So we just adding that in and so we’ve added. Or we’re adding that in that launches in just a few weeks here. And then AI 200k, we put that in there as well.
Monica Froese [00:37:55]:
What is a AI 200k?
Brittany Long [00:37:58]:
So in the past we were, hey, here’s your pathway to get from where you are now to your first a hundred K or next a hundred K. But recently we just went through or we’re going through the updates now because we’re man, AI does so much more than that. And so now our levels are with basically cloning yourself so you can make more. So AI to 100k takes you through all the steps of here’s how to clone yourself so you get more traffic, so you can have more sales, you have better systems in place so you can make more money without working all the time. Just basically modeling what we do and all the tools that we do and taking you through that.
Monica Froese [00:38:28]:
Okay. And then the next level which you’re launching in a couple weeks is teaching people how to actually do the automations.
Brittany Long [00:38:34]:
No, sorry, I wasn’t clear on that. So the automations we actually add into AI 200k also. Yeah. So we add that in as well, the Automations one. That’s just if you only want automations and agents, we talk about that there. But AI 200k is more of that whole cohesive kind of piece to it.
Monica Froese [00:38:48]:
Gotcha. Okay. If people want help and they’re like, hey, I need to automate way more than I have been, or just learn where it’s the quickest way to find you.
Brittany Long [00:38:57]:
Yeah. On Instagram. Women thrive with AI. You can also find me on YouTube also. Women thrive with AI.
Monica Froese [00:39:03]:
Awesome. We’ll be sure to link to that in show notes. And thank you so much for sharing all of your wisdom with us.
Brittany Long [00:39:08]:
My pleasure. Thanks for having me.
Monica Froese [00:39:11]:
That’s a wrap on today’s episode, but your next step starts right now. If you’re serious about selling digital products and want the AI powered tools, expert strategy and real human support to make it happen, then you need to check out the empowered business society inside. You’ll get AI driven trainings to create and sell digital products faster, a private community for expert feedback and real time support, exclusive access to the Monica Memo podcast, and if you go pro, you’ll get monthly marketing shortcuts, live Q&As, and 20% off of the empowered shop perpetually. Because smart business owners sell smarter, they don’t work harder. And the best part? You can get started for as little as $9. The best business growth happens when AI and real humans work together. Ready to make your next move? Join us inside of the Empowered Business Society. You can check us out at Empowered Business Co Society.
Monica Froese [00:40:04]:
See you in the next episode.
