Testimonial from happy customer. Think about it this way: it’s not what you include, it’s what you don’t include. Landing pages should be ultra-focused on one single point of conversion. Forget the extra lingo, jargon, and overabundance of flashy images. Instead, when it comes to creating an effective page, know that less is more. At Leadpages, our professionally-designed templates take the guesswork out of effective marketing, so be sure to check out our landing pages.